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Lowering the Hiring (And Investing) Bar Didn’t Work

SaaStr

This data from Carta helps illustrate it: So we cut corners. We hired folks that really never understood the product in sales, or that never really finished any projects in marketing. The same things happened in VC and investing. I did some of this myself, both on people and investments. No time, didn’t want to know.

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Klaviyo: Benchmarking the S-1 Data

Clouded Judgement

The purpose of the detailed information is to help investors (both institutional and retail) make informed investment decisions. Our modern and intuitive SaaS platform combines our proprietary data and application layers into one vertically-integrated solution with advanced machine learning and artificial intelligence capabilities.

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Rubrik S-1 - Burning the Boats in Data Security

Tom Tunguz

Rubrik, a Palo Alto-based data security company, filed their S-1 yesterday. y/y, estimated sales efficiency is 0.11, & contribution margins are negative : Rubrik sells $1 of subscription software for $0.88. Half of new customers are over $100,000 in size & contract values have grown 19% from $101k to $120k in a year.

Data 187
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Mailchimp’s ex-Head of Data Platform: “Data Doesn’t Have to be Hard — Three Data Myths and How to Bust Them”

SaaStr

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

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Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

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How to Build Go-to-Market Efficiency in SMB Sales with Owner.com CRO Kyle Norton

SaaStr

How do you build GTM efficiency in SMB sales? Lesson #1: Just Say No Once he joined, Kyle quickly discovered that Owner had a leaky bucket and had either bad or no targeting on prospects, was closing a lot of poor-fit customers, and there were a lot of miss set expectations from sales so customer handoff was sketchy at best.

Scale 240
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How to Build a High-Performing and Data-Driven Inside Sales team at Scale with WalkMe’s VP of Sales, Aliisa Rosenthal (Video)

SaaStr

The world of sales is evolving as rising costs and shifts in buyer behaviors continue to change. An emerging strategy that organizations are adopting to grow revenue more efficiently is inside sales. Inside sales refer to the practice of selling from office premises via phone, email, or video calls. Benefits of inside sales.

Scale 214
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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Download this eBook and gain an understanding of the impact of data management on your company’s ROI.

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Forrester Research Report: How Sales and Marketing Intelligence Drive Improved Business Outcomes

Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. of companies achieved a score indicating maturity in data management practices in the space.".