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How to do Market Research: a Step-by-Step Guide

User Pilot

Looking for the best way to do market research? From framing your initial question to extracting valuable customer insights, we’ll walk you through the lean market research process step-by-step. Get ready to empower your decisions with real-world market intelligence. Why should you do market research? The outcome?

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What is Marketing Research? Examples and Best Practices

User Pilot

Marketing research is essentially a method utilized by companies to collect valuable information regarding their target market. Through the common practice of conducting market research, companies gather essential information that enables them to make informed decisions and develop products that resonate with consumers.

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Product Analyst: Responsibilities, Skills, and Requirements

User Pilot

In this article, we’ll cover the responsibilities of a product analyst, the skills needed in the current job market, and the prerequisites. TL;DR A product analyst is a professional who uses data analysis and insights to evaluate and improve the performance of a product or service. Let’s dive in!

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The Essential Product Marketing Framework for SaaS Business Growth

User Pilot

A product marketing framework is like a compass that guides you through the complex, fast-paced world of SaaS. In this article, we dive deep into what a product marketing framework is and explore its essential components. In this article, we dive deep into what a product marketing framework is and explore its essential components.

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How to Use Data-Driven Insights to Drive SaaS Growth

User Pilot

Data is the backbone of modern marketing. Thus, properly harnessing data-driven insights is key to achieving product growth and business success. This article explores what data-driven insights are and why they are important. To adopt a data-driven approach, you’ll need to first understand your business goals.

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A Missive to Marketing: Impose Simplicity

Kellblog

Markets are complex. What’s a marketer to do? Great marketing is about making things simple. Consider product marketing. The successful product marketer finds the most important subtle differences, groups them, and amplifies them. The great marketer imposes simplicity on the product. No, no, no.

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Emotional Marketing: How This eCommerce Company Increased Its Sales By 95% Through The Power of Emotions

GetUplift

Founder at Powerup Toys.The GetUplift team conducted a month-long period of in-depth, customer-focused research that began with extensive customer interviews. These customer interviews helped the team identify: What Powerup Toys was doing well. The interviews were one of the most successful parts of our research. . UX analysis.