Baremetrics

AUGUST 4, 2021

Here is where customer segmentation comes in. Customer segmentation breaks down metrics into smaller subsets of data. Instead of looking at broad averages, segmented metrics get really specific in dissecting customer behaviour. As long as they are the right numbers. Start your free trial today.

SaaS Payments 95

SaaS Payments Payment Services Payments Payment Solutions 95

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This yields superior customer satisfaction, translating into higher revenue for your business. This article will give you six best practices for optimizing your B2B customer segmentation.

B2B 99

B2B Social Media Market Research Customer Success 99

Baremetrics

MAY 18, 2021

"Every customer is the same." Think about it—do you know your customers' preferences? Customer segmentation is a must—because all customers are not the same. The Baremetrics customer segmentation tool helps you divide your customers by any metric you choose. Buying habits? Transaction history?

Metrics 99

Metrics Customer Lifetime Value Social Media Churn 99

Baremetrics

MAY 26, 2021

Your marketing strategies are most effective when you use targeted messaging aimed at your specific customer base. But how do you know what that customer base wants? Customer segmentation is a way to break up your current or prospective customers into groups. 1 What is Customer Segmentation?

Social Media 105

Social Media Market Segmentation B2C Churn 105

User Pilot

DECEMBER 7, 2023

Looking for a good customer segmentation tool and wondering which one of Pendo, Appcues, and UserGuiding is the best option for your SaaS company? There are plenty of tools for customer segmentation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Software Review 52

Software Review Technical Review Underperforming Technical Team Mobile 52

User Pilot

APRIL 10, 2021

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. Or give them all customer support to the same level of depth. Source: me.me.

Social Media 98

Social Media Onboarding compliance Enterprise 98

User Pilot

JUNE 29, 2022

How many customer segmentation tools are out there? Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. Dozens, hundreds? Let’s dive in.

SaaS Payments 98

SaaS Payments Software Review Payment Solutions Payment Methods 98

User Pilot

NOVEMBER 26, 2023

Looking for a good customer segmentation tool and wondering which one of Pendo, UserGuiding, and Product Fruits is the best option for your SaaS company? There are plenty of tools for customer segmentation on review sites, but they don’t make the choice any easier. Let’s compare them! Let’s dive in!

Software Review 52

Software Review Onboarding Mobile Pricing 52

ChurnZero

OCTOBER 26, 2021

How much you engage with your customers — and how much your customers engage with you — plays a vital role in the success of your business. It needs to be clear who on your team is the point of contact for your customer, how you’ll create the map of your customer’s journey, and how new product launches will be communicated to them.

Customer Success 96

Customer Success Churn Communication Engagement 96

Baremetrics

APRIL 27, 2021

Customer segmentation is the process of dividing customers into different groups based on common characteristics, such as demographics, behaviors, and affinity. This practice is particularly vital for businesses that rely on customer loyalty or repeat purchases, such as SaaS companies and eCommerce businesses.

Payment Methods 98

Payment Methods SaaS Payments Payments Outsourced Development 98

Baremetrics

MAY 13, 2021

Customer segmentation is the process of dividing customers into groups based on common characteristics. This practice is as old as sales itself and is particularly vital for businesses that rely on customer loyalty or repeat purchases. Baremetrics offers robust, intelligent customer segmentation tools.

Payment Methods 80

Payment Methods Payment Services SaaS Payments Customer Lifetime Value 80

Baremetrics

AUGUST 17, 2021

Baremetrics makes it easy to understand customer data and make data-driven decisions. This article will walk you through the process of importing, augmenting, and segmenting customer data to get the insights you’re looking for. Or how do the churn rates compare of customers that rated you a 5 NPS score versus a 10.

Churn 105

Churn Metrics Retention Data 105

Sixteen Ventures

JULY 17, 2023

The only universal truth in Customer Success is that it’s always evolving. The more contact our ideas, frameworks, and methodologies have with customers, the more we learn, and the more things need to evolve. If you’re using the strategies and tactics popular even 3 years ago, you’re being left behind.

Customer Success 52

Customer Success Strategy Growth Hacking Engagement 52

Totango

JUNE 17, 2021

What is customer segmentation ? We’ll discuss the subtle shade of difference between customer segmentation and audience segmentation, two terms with some overlap that are often used interchangeably. We’ll look at the different ways you can segment your customers and when to apply each. Renewal status.

Technical Review 71

Technical Review B2B Customer Success Technology 71

Baremetrics

MAY 18, 2021

You have to know your customers to market your product. But to market most effectively, you have to target subsets of those customers and hone in on their specific needs. That is the power behind customer segmentation. It is a strategy that starts with grouping customers by certain characteristics.

Strategy 59

Strategy Marketing Market Segmentation B2C 59

ChurnZero

OCTOBER 26, 2021

How much you engage with your customers — and how much your customers engage with you — plays a vital role in the success of your business. It needs to be clear who on your team is the point of contact for your customer, how you’ll create the map of your customer’s journey, and how new product launches will be communicated to them.

Customer Success 52

Customer Success Churn Communication Engagement 52

Baremetrics

APRIL 27, 2021

Before taking advantage of customer segmentation, you need to understand your customer base and what it wants before building new products and creating effective marketing campaigns. Learn more about the customer segmentation tool from Baremetrics. What Is Customer Segmentation? Table of Contents.

Strategy 59

Strategy Marketing Market Segmentation Outsourced Development 59

SaaStr

JULY 12, 2021

The post This Wednesday: Join SaaStr and Square’s CRO for “How to Move Upmarket and Serve Multiple Customer Segments at the Same Time”? From the CEO of Chime, to the COO of Plaid, to the CMO of Marqeta, the best of Cloud and SaaS in finance and money are at SaaStr Money this Wednesday! It’s FREE so sign-up ASAP here.

Finance 144

Finance Cloud SaaS 144

CustomerSuccessBox

JUNE 12, 2021

A lot of us believe that all customers are equal. Let’s accept that not all customers are equal. We want to segment customers so that we can work with each one of those segments in respective ways, but on what criteria do we actually segment customers? How to segment customers?

B2B 52

B2B Enterprise Customer Success Subscription 52

The Daily Egg

MARCH 9, 2020

If you segment based on GA data alone, you're missing valuable behavioral and visitor-based info that makes your ecommerce customer segmentation more useful. The post Ecommerce Customer Segmentation: Analyzing Customer Behavior Across 9 Key Segments appeared first on The Daily Egg.

Data 67

Data 67

Chart Mogul

MAY 20, 2020

Custom attributes are now much faster to add and use, making them an even more powerful way to segment your customers and find new ways to grow your business. Over the last 2 weeks, we launched several improvements to the Custom attributes functionality in ChartMogul. Adding custom attributes through the UI. ???New

Acquisition 72

Acquisition Subscription Payment Features Retention 72

OpenView Labs

MAY 13, 2021

To scale efficiently and effectively, expansion-stage companies need to focus their efforts on a specific subset of customers who are most similar to their best current customers, not a broad universe of potential customers. Customer segmentation is the way. What is customer segmentation and why does it matter?

Scale 60

Scale Underperforming Technical Team Technical Review Software Review 60

Chart Mogul

AUGUST 31, 2021

The SignEasy team is using ChartMogul to better understand their target segments and support the growth of the small to medium enterprise (SME) cohort. Initially, SignEasy’s customers were people on the go. With 150,000 subscribers, SignEasy is now focused on growing the SME segment. The business segment in focus.

Payment Solutions 52

Payment Solutions SaaS Payments Payments Payment Services 52

Chart Mogul

AUGUST 31, 2021

The SignEasy team is using ChartMogul to better understand their target segments and support the growth of the small to medium enterprise (SME) cohort. Initially, SignEasy’s customers were people on the go. With 150,000 subscribers, SignEasy is now focused on growing the SME segment. The business segment in focus.

Payment Solutions 52

Payment Solutions SaaS Payments Payments Payment Services 52

Valuize Consulting

SEPTEMBER 7, 2021

Not All Customers Are Created Equal. more likely to have and document personas and segments than companies that miss these targets ( Cintell , 2016). Acknowledging this, many board rooms (and virtual town halls) have been buzzing around the recurring conversation of customer segmentation for years. Divide And Conquer.

Scale 52

Scale Scaling Outsourced Development Investment 52

Valuize Consulting

SEPTEMBER 7, 2021

Not All Customers Are Created Equal. more likely to have and document personas and segments than companies that miss these targets ( Cintell , 2016). Acknowledging this, many board rooms (and virtual town halls) have been buzzing around the recurring conversation of customer segmentation for years. Divide And Conquer.

Scale 52

Scale Scaling Outsourced Development Investment 52

Tom Tunguz

NOVEMBER 19, 2012

The aggregated funnel may be masking conversion differences across customers segments. For example, at Expensify conversion rates to paid vary quite a bit across customer size. It’s critical to understand each segment well. What marketing message resonates with the segment? Identify your segments.

Interviewing 102

Interviewing Acquisition Metrics Data 102

Valuize Consulting

OCTOBER 5, 2021

Assemble Your Customer Success Organization Around Value Delivery. Customer segmentation is a vital activity for recurring revenue businesses. Without a clear customer segmentation model, you risk failing to deliver value, retain customers and successfully scale your business.

Scale 52

Scale Scaling Sales Hiring Customer Success 52

Chart Mogul

MAY 20, 2020

Custom attributes are now much faster to add and use, making them an even more powerful way to segment your customers and find new ways to grow your business. Over the last 2 weeks, we launched several improvements to the Custom attributes functionality in ChartMogul. Adding custom attributes through the UI.

Acquisition 52

Acquisition Subscription Payment Features Retention 52

SaaStr

MARCH 28, 2024

Then segment it. Usually into Small, Medium and Large customers. Usually, your smallest customers will churn at the highest rate. Then set quarterly and annual goals per segment. But you can’t eliminate it. My top suggestion is: Measure churn carefully, and consistently. This drives churn down, almost always.

Churn 217

Churn Revenue Sales Business 217

SaaStr

JUNE 18, 2019

Join Algolia CEO Nicolas Dessaigne and Segment VP of Marketing Hollie Wegman for a session discussing best practices for growing your ARR in your SaaS. Hollie Wegman, VP of Marketing @Segment. Hollie: We’re here to talk about why customer centricity is so important to growing multi-digital ARR. FULL TRANSCRIPT BELOW.

Scale 114

Scale Engineering Scaling Branding 114

SaaStr

MARCH 30, 2024

One of the biggest mistakes I see after $1m in trying to enter new market segments, new verticals, where you have zero traction. Then, you’ll have enough folks and experience to put a small team on a new initiative / segment / market. Your happy customers beget more happy customers in SaaS. The “I Give Up” VP Hire.

Scaling 264

Scaling Revenue Underperforming Technical Team Market Segmentation 264

User Pilot

APRIL 24, 2024

But when things don’t work out, we are reminded of the importance of eating your own dog food, aka using your own product to solve the problem you set out to address for your customers. Using Userpilot’s survey functionality, Lisa created an interview invite survey and triggered it to the right user segment inside Userpilot.

Interviewing 94

Interviewing B2C B2B Advertising 94

SaaStr

NOVEMBER 25, 2023

A great VP of Sales to keep the engine scaling A great VP of Marketing to keep the leads coming in A great VP of Customer Success to make all those hard won customers happy After $5m-$6m in ARR or so, it’s really hard to scale without a strong VP heading most core functions. Give the biggest customers more attention.

Scale 252

Scale Sales Hiring Banking Engineering 252

Tom Tunguz

SEPTEMBER 12, 2012

When serving B2B customers, your pricing will be dictated by your customers' margins. Due to the relatively small potential revenues from in restaurants, startups serving these customer segments have to build very efficient sales teams or online customer acquisition tools to aggregate many of them inexpensively.

Market Segmentation 100

Market Segmentation Marketing Technical Review Software Review 100

SaaStr

MARCH 8, 2024

With everything in AI moving so rapidly, what’s the best way to price Artificial Intelligence products or SaaS tools with custom AI features and integrations? Volatile Usage: The adoption curve is still shifting a lot regarding how much customers use AI products. Solution — seat + usage + service, custom deployments, personalization.

AI 188

AI Artificial Intelligence Pricing SaaS 188