How to Effectively Use Memes in Your Content Marketing
Neil Patel
DECEMBER 29, 2020
Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. That’s precisely why your brand should be including memes in your content marketing plan. One of their running jokes? No keyword research.
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