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How to Effectively Use Memes in Your Content Marketing

Neil Patel

Memes, a term coined by evolutionary biologist Richard Dawkins in 1976 to describe how ideas replicate, mutate, and evolve, are a way to carry a shared idea or trend to engage a target group. That’s precisely why your brand should be including memes in your content marketing plan. One of their running jokes? No keyword research.

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11 Best Productivity Apps For Social Media Marketers

Buffer Resources

Social media marketing is one of the most intense jobs out there, with the world constantly changing around you.   As a freelance content marketer for 3-4 years, I managed myself with tools, and without them, well, I’m not sure how I could have coped and scaled my workload.  And trust me, all of these can help. 

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How This Membership Business Grew to $23K MRR With Content Marketing

Baremetrics

In this article, the founder of Product Marketing Alliance (and Baremetrics customer) Richard King, shared how he turned a network of product marketers into a thriving paid community with over 20,000 members, using some simple but powerful content marketing tactics. Read his story below! Try Baremetrics Free.

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B2B Marketing Team Structure: Essential Roles and Their Responsibilities

User Pilot

Trying to figure out what your B2B marketing team structure should be? Whether you want to bring in more demand from marketing campaigns or retain customers through better in-app communication – the right marketing team is a must. A content marketing team for driving traffic and engagement through valuable content.

B2B 79
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How to Create an Effective Go-To-Market Strategy for Your SaaS Product

Baremetrics

With more than 15,000 SaaS companies operating worldwide, the global SaaS market is constantly growing as new products continue to enter the market. You need to have a strategic approach that includes identifying your market fit, developing appropriate positioning and marketing strategies, and measuring performance.

Strategy 104
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What’s the Difference Between a Content Creator and an Influencer?

Neil Patel

Common skills: communicating ideas effectively basic tech proficiency managing client expectations admin tasks like invoicing, managing emails, follow ups, etc. Content creators also need to be good storytellers to create engaging content. Content creators develop content marketing strategies.

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Marketing Automation ROI: A Guide for SaaS Companies

User Pilot

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?