Tom Tunguz

MARCH 31, 2014

Tuning the engine is proving much harder than I expected and I suspect that content marketers are facing similar issues. Clearly, email subscriptions are cannibalizing RSS subscriptions. For example, over the past 18 months I’ve witnessed a halving of RSS subscribers to this blog. Surprisingly, no.

Content Marketing 100

Content Marketing Marketing Subscription Payment Features 100

Tom Tunguz

NOVEMBER 7, 2013

In almost every industry, startups and venture capital included, content marketing has become an essential tool for growth. But I’ve come to believe that to be successful, content marketing must further a business goal like increasing marketing qualified leads, brand building, or recruiting.

Content Marketing 115

Content Marketing Engineering Marketing Software Review 115

How SaaS Works

OCTOBER 15, 2019

Introduction Content marketing combined with search engine optimization (SEO) sits at the top of the list of effective ways to generate leads for today’s best SaaS companies. Anyone can create content, but not many are actually good at it. We finally had some market momentum. Initial State , HubSpot , and Basecamp.

Content Marketing 45

Content Marketing Marketing SaaS Scale 45

Tom Tunguz

SEPTEMBER 29, 2013

The single best content marketing channel is email subscriptions powered by Twitter/social media distribution. Thirty days ago, I began an experiment with this blog to determine whether email, Twitter or RSS would be the better content marketing channel. Perform this Analysis for Your Content.

Content Marketing 100

Content Marketing Marketing Startup Social Media 100

FastSpring

JULY 15, 2022

Nathan Collier leads the content and community team at FastSpring. Prior to joining FastSpring, Nathan ran his own content marketing agency and worked with numerous SaaS and software companies around the world. Semrush recently named Nathan to its list of top 100 influencers in content marketing. About FastSpring.

SaaS Payments 110

SaaS Payments Payment Services Payment Solutions Payment Features 110

Neil Patel

JANUARY 2, 2021

You could get a marketing automation tool and try to figure it out yourself. Or you could get a marketing automation company to do everything. Look, marketing automation gets crazy complicated. Your entire marketing program depends on getting marketing automation right. The 5 Best Marketing Automation Companies.

Scale 145

Scale Marketing Sales Hiring Content Marketing 145

Baremetrics

OCTOBER 10, 2021

Inbound marketing is the process of getting potential clients to find your company. Both of these tasks can rely on content marketing , for example events, podcasts, blogs, and social media posts. Whatever marketing strategy you choose, use Baremetrics to monitor your sales data. Table of Contents.

Payments 98

Payments Payment Methods Payment Solutions Marketing 98

Tom Tunguz

OCTOBER 6, 2013

Also, I suspect that recirculation data is the best way of understanding the type of content a publication’s audience prefers to read. Next, I aim to research the relationship between retweets, recirculation, mail subscriptions, keywords in a blog post and traffic. When the project is completed, I’ll post the code.

Content Marketing 100

Content Marketing Scale Marketing Subscription 100

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 81

Marketing SaaS Social Media Onboarding 81

Neil Patel

NOVEMBER 1, 2021

Common skills: communicating ideas effectively basic tech proficiency managing client expectations admin tasks like invoicing, managing emails, follow ups, etc. Content creators also need to be good storytellers to create engaging content. Content creators develop content marketing strategies.

Social Media 139

Social Media Content Marketing Payment Features Technical Review 139

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

Strategy 86

Strategy Marketing Scale Software Review 86

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. Nico joined me on Inside Intercom this week, where we discussed everything from the three stages of company growth to how growing companies can address new markets.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Outseta

JANUARY 9, 2019

Forte fees represent payment processing costs associated with one of the payment gateways we support, Forte Payment systems. We invested about $3,000 in marketing, the majority of which was related to paid customer acquisition experiments we ran with Linkedin, Twitter, and Google Ads. Like content marketing.

Content Marketing 40

Content Marketing SaaS Payments Payment Methods Payment Services 40

Neil Patel

OCTOBER 29, 2020

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. They don’t have the strategy, tactics, or tools they need to market their business well.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

Marketing 145

Marketing Social Media B2C Scale 145

SaaStock

JANUARY 25, 2019

Its focus is on helping companies handle financial routine and streamlining processes related to accounting, banks, stock, and electronic invoicing, among others. RD Station is an inbound marketing platform targeted at small and medium-size businesses. The company has created SIMM, an analytics platform containing rich market data.

SaaS Payments 257

SaaS Payments Payment Solutions Payment Methods Payments 257

Neil Patel

MARCH 25, 2021

In this article, I’ll give you nine ways to use paid ads you could effectively market to pet owners. They turned to marketing firm Tinuiti (then called CPC Strategy) to help them do that through Amazon. Each of these questions presents a micro-moment brands can address through ads or content marketing. Sleep so much?

Social Media 129

Social Media Marketing Advertising Branding 129

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. Your go-to-market strategy is simply a roadmap for how you’ll take your product to the market. SaaS go-to-market plans can be used in several use cases.

Strategy 77

Strategy Marketing SaaS Customer Lifetime Value 77

Neil Patel

MARCH 1, 2021

The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. When we outline precisely what a customer will get and at what price, we can market and sell this “product” many times. Marketing/B2B Solutions.

Scale 141

Scale Payment Features Consulting Pricing 141

Baremetrics

NOVEMBER 21, 2021

It’s time to start marketing your Shopify plugin to convert customers and earn revenue. This article will cover helpful tips for marketing SaaS products, including Shopify plugins. Table of Contents. Automate your social media marketing when appropriate 3. Market to your current users too 11. Build in Public 2.

Outsourcing Services 92

Outsourcing Services Marketing Social Media Sales Hiring 92

Unbounce

JUNE 15, 2023

But while AI is helping us turn on the lights by shouting and making it easier to find a cool disco to boogie with friends, SEOs and content marketers could have a tough time adapting to the rapid changes. But this change might not be so great for marketers. How do we—as marketers—get that organic juice back?

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. If you are reading these lines, I guess the Christmas season is almost there. And you look for ideas on how to promote your software for these holidays.

SaaS Payments 162

SaaS Payments Payment Solutions Payments Social Media 162

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Neil Patel

JANUARY 24, 2023

I get this question a lot: “How do I measure content marketing success?” It’s a much better question than, “ when will my content marketing work ?” or “what are some good content marketing examples ?” So often, people working in content marketing think that performance is subjective.

Content Marketing 120

Content Marketing Metrics Payment Methods Marketing 120

ProfitWell

JUNE 3, 2020

It’s especially important for subscription-based businesses. Every new lead carries the potential for recurring revenue. With content. But not just any content—content that is designed for customers in your niche. Why is content important for subscription-based businesses? Learn what resonates.

Subscription 64

Subscription Payment Features Social Media Business 64

Neil Patel

NOVEMBER 7, 2020

Now that’s where the best email marketing companies come in. These companies will help you to strategize, collect relevant email addresses, create, and manage email marketing campaigns that drive business growth. The 5 Top Email Marketing Companies in The World. 1 Neil Patel Digital – Best For Email Content. . #1

Software Review 102

Software Review Marketing Technical Review Outsourced Development 102

Buffer Resources

NOVEMBER 7, 2023

Kat Boogaard ’s journey into freelance writing isn’t all that unique: She was working full-time in marketing but yearned for more flexibility, creativity, and control in her work.   What specific strategies or marketing techniques did you employ to attract your first customers or clients?

Scale 111

Scale Scaling Payment Solutions Payment Services 111

SaaStr

JANUARY 7, 2021

Whether it was our interview with Podium’s Eric Rea on how he scaled with a team outside the Bay Area before it was really considered an option, or TripAction’s Megan Eisenberg on how to prioritize trade-offs in marketing without sacrificing pipeline, we’ve covered the gambit of relevant topics throughout the year. .

Scale 263

Scale Sales Hiring Scaling B2B 263

Stax

FEBRUARY 21, 2024

So, of course when it came to revenue-driving activities, Ford knew that success in marketing—and business—wasn’t about how much your marketing spend is, but how efficiently you spend it. Enter the SaaS Magic Number, which measures the return on sales and marketing spend in generating new subscription revenue.

SaaS Payments 88

SaaS Payments Payments Payment Services Stax 88

SaaStr

MARCH 15, 2021

“How to Build Out Your Marketing from Bootstrapping to $100M with SwagUp” Bootstrapping content is always popular and this session from Swagup is no exception. A lot of good learnings on when and how to set up your first field team (physical office or not) outside the U.S. #5. It’s very good. #7.

Cloud 143

Cloud CTO Scale Venture Capital 143

How To Buy Saas

MAY 23, 2021

If you’re looking for a fair and competitive intelligence tool that would reveal all you need to know before joining a new market, thinking of a market expansion, or when you require to stay on top of emerging trends and opposition, you will probably end up deciding between Semrush and Similarweb.

Social Media 124

Social Media Content Marketing Advertising Scale 124

User Pilot

NOVEMBER 24, 2023

TL;DR Customer acquisition attracts and converts new customers through marketing and sales efforts to expand the customer base and drive revenue growth. Acquisition is mostly done through marketing efforts outside of the app. The market share is low. For example, content marketing plays a pivotal role in this approach.

Acquisition 86

Acquisition Retention Customer Lifetime Value Churn 86

Subscription Flow

NOVEMBER 28, 2023

A major issue that arises, especially in the B2B SaaS business model, is how to break into the upmarket market as startups develop into scaleups that are primarily focused on increasing their market capitalization. One of the most fundamental changes any startup can go through is entering this market niche.

SaaS Payments 59

SaaS Payments Payments Business Model Payment Services 59

Totango

AUGUST 25, 2022

It increases customer satisfaction and loyalty, driving higher subscription renewal rates, reduced churn, and more sales from upsells and referrals. Invite customers who are nearing subscription renewal to participate in customer satisfaction surveys. Use content marketing to promote features and upgrades.

Engagement 97

Engagement Strategy SaaS Scale 97

Outseta

JANUARY 10, 2020

While our regular company updates focus largely on product updates, this one is intended to pull back the curtain and provide some insight into how much it costs to build a modern SaaS business, how we’ve allocated equity amongst our team, and what we’ve done from a marketing perspective to grow our user base. We began “community marketing.”

SaaS Payments 55

SaaS Payments Scale Payment Methods Payment Solutions 55

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You want to attract this set of people, educate them with engaging content , and pull them into your sales funnels. In this case, you’ll need an agency with expertise in SEO-optimized content marketing.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144