Tom Tunguz

JANUARY 16, 2013

Products aren’t sold in isolation - they exist within ecosystems. Great product market fit and sales pitches hinge on understanding and serving all the members of an ecosystem. Should a product fail to meet the needs of any one member, company success and sales velocity will falter. Axial Market. Google AdSense.

Product Marketing 100

Product Marketing Marketing Sales Advertising 100

Sales Hacker

DECEMBER 8, 2023

Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early!

Sales Recruiting 99

Sales Recruiting Generative AI AI AWS 99

SaaStr

JULY 26, 2022

Customers don’t expect as much in terms of security, compliance, etc. Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. So in theory, SMB SaaS is better than enterprise, at least 9 times out of 10: Deals close much faster.

SMB 350

SMB Churn Payment Services SaaS 350

Neil Patel

NOVEMBER 4, 2020

million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found? You need excellent marketing strategies unique to Amazon’s marketplace. And that’s where the top Amazon marketing companies come in. What Amazon marketing companies can you trust?

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

SaaStr

NOVEMBER 1, 2022

One smart way to build a US presence is to hire a GM, ideally someone who could run an important function like sales or marketing besides being responsible for US operations. The US is an extremely competitive talent market. Marketing is more than just demand gen! It also helps you iterate on the product very fast.

Scale 208

Scale Sales Hiring Cybersecurity Underperforming Technical Team 208

Sales Hacker

FEBRUARY 2, 2021

Closing an enterprise sale in a niche market follows the same sales funnel as any other deal, but a bit more fine tuned. This contrasts with traditional sales, which typically are associated with shorter sales cycles, fewer stakeholders, and are managed by a sales and marketing department. The Models of Enterprise Level Sales.

Scale 95

Scale Enterprise Marketing Sales 95

OPEXEngine

FEBRUARY 22, 2022

We typically classify SaaS companies in terms of three customer segments, enabling us to better evaluate their needs: Small/Mid-Market (SMM). In this article, one in a series of three covering each of these SaaS customer categories, we will focus exclusively on Small/Mid-Market SaaS companies. SMM SaaS Go-To-Market Strategy.

SaaS Payments 52

SaaS Payments Payment Services Payment Methods Marketplace as a Service 52

OpenView Labs

OCTOBER 26, 2021

Milestone: First traction and product-market fit . At this point you’ll want to seriously interrogate whether your current set of users are going to be the ones to take you public, and whether your total addressable market (TAM) can justify your growth targets and further investment. Hubspot’s CCO on go-to-market success.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. It was initially compliance focus. Teddie : And also we’ve seen the BI market that’s been acquisitions at the last. Felix : But I think what it has enabled us to do is to really become almost a market leader and build like a mini brand.

Sales Hiring 177

Sales Hiring Scale Sales Recruiting Government 177

TrackStreet

FEBRUARY 16, 2024

To reach that achievement, an organization’s sales and marketing department must employ a variety of strategies to attract as many customers as they can while outperforming competitors. MAP vs. IMAP or eMAP There is another type of MAP that focuses on regulating the advertising of product prices on the Internet. Enforcement Challenges.

Branding 40

Branding Technical Review Advertising Systems Review 40

Frontegg

DECEMBER 2, 2021

Product-led Growth (a.k.a For some it’s a go-to-market strategy, for others, it’s a way to raise money. Go-to-Market Strategy – New Complexity Level Unlocked. You simply don’t know who will be using your product – you only assume. You build it and start the product-market-fit quest.

Underperforming Technical Team 93

Underperforming Technical Team Sales Hiring DevOps as a Service Scale 93

Tom Tunguz

OCTOBER 1, 2015

In addition to serving the core customer base well, startups with strong customer pull observe larger companies pulling them up market. Often these Fortune 2000 companies impose security, compliance and complex decision-making processes. At seed, the first signs of strong customer pull are the quality of pilot and trial interest.

Sales Recruiting 100

Sales Recruiting Sales Hiring Social Media compliance 100

SaaStr

APRIL 4, 2019

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. Eyal Manor: So we have a lot to talk about. what are your thoughts?

Cloud 168

Cloud Scale Trends Machine Learning 168

User Pilot

AUGUST 6, 2023

These insights can help you with other efforts, such as personalized retention marketing or customer segmentation. Map the customer journey Customer journey mapping is essential to ensure that the members of your marketing and growth teams are able to address customer needs throughout every stage. Data security or compliance risks.

Investment 87

Investment Banking Social Media Customer Lifetime Value 87

User Pilot

APRIL 10, 2021

Customer segmentation is a classic marketing concept for good reason. There’s a high chance that not all of your customers have the same type of business, come from the same part of the world, or even use your product in the same way. Then assess the needs of your chosen segment by conducting market research. Source: me.me.

Social Media 98

Social Media Onboarding compliance Enterprise 98

Sales Hacker

JANUARY 8, 2021

One of the first steps when you’re preparing to move into a new market is to create a cross-functional, go-to-market strategy. Gain agreement from everyone involved on market status, product, marketing, customer success investments, success metrics, and timeline. These are big investments that take time.

Sales Hiring 82

Sales Hiring Sales Recruiting Sales Technical Review 82

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Ceci Stallsmith – Director of Platform Marketing @ Slack.

Payments 120

Payments Scale Scaling Revenue 120

SaaStr

JANUARY 10, 2020

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * Bob Moore: And that external solution might be, hey, we just need that new investor that’s going to introduce us to the European market and then we’ll have a way bigger universe of people to sell to.

Sales Hiring 131

Sales Hiring Scale Outsourcing Services CTO Hire 131

Sales Hacker

AUGUST 23, 2018

You might optimize your prices and meet compliance regulations or you might have the best sales tools at your disposal. More often than not, businesses struggle to make their profits soar because they waste time going after the wrong product/market. Never asking for the sale. 1) Chasing Only Enterprise Deals. Summing Up.

B2B 55

B2B Development Team Review Underperforming Technical Team Technical Review 55

SmartKarrot

JANUARY 20, 2023

Manage complex cases on compliance, payroll, invoicing, account setups, etc. Participate in centralizing the feedback from the users, and help define the improvements needed with the product team. Collaborate with marketing on customer stories, case studies and marketing opportunities.

Customer Success 19

Customer Success Outsourced Development Payment Features Government 19

Upscope

JANUARY 5, 2020

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128

Strategy Marketing Sales Hiring Engineering 128

SmartKarrot

OCTOBER 13, 2022

Role: Director, Customer Success Location: Atlanta, GA, US (Hybrid) Organization: Bakkt As a Director of Customer Success, you will collaborate with Product, Marketing, and Legal and Compliance to develop materials and resources to set new customers up for success and drive adoption and engagement in product.

Customer Success 19

Customer Success Development Team Review Technical Review Systems Review 19

SaaStr

DECEMBER 23, 2020

Tamar Yehoshua: What are they thinking, and then you step through as a team with the designers, engineers, product managers, people from marketing, customer support. The thing that’s striking to me there is marketing and sales and the input that is so valuable from them into the product feedback loop.

VP of Engineering 232

VP of Engineering Software Review Technical Review Underperforming Technical Team 232

SaaStr

MARCH 8, 2019

Join Hubspot CEO Brian Halligan and NEA’s Hilarie Koplow-McAdams to explore the evolution of the marketing and sales funnel you’ve been using for decades to generate traffic and convert and leads into customers. Brian Halligan: Whether we all like it or not, trust in sales and marketing is at an all-time low. Who do they trust?

Scale 107

Scale Sales Hiring Underperforming Technical Team Social Media 107

SmartKarrot

APRIL 14, 2023

This entails managing staffing, strategy, and work quality in compliance with the processes, regulations, and procedures established by CPAI. own pre-sales assistance, onboarding of fresh clients, platform setup, training, continuous client interactions, and product updates.

Customer Success 15

Customer Success Travel compliance Retention 15

SaaStr

NOVEMBER 7, 2023

Go-to-Market is expensive and labor-intensive. There’s an assumption that as a founder or Head of Product, you need a deep understanding of the business domain your users are in — how they think and want to work, regulatory and reporting requirements, etc. Framer is another really cool product for designing websites.

Generative AI 240

Generative AI AWS AI Artificial Intelligence 240

Intercom, Inc.

DECEMBER 13, 2018

Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. It’s quite a unique go-to-market strategy and quite a unique way of serving our customers. John: Is there something about the products that gets that usage on day one? It’s important to find your niche.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

SEPTEMBER 14, 2023

Our First VP of Sales Lost Confidence In Us Lemkin’s first VP of Sales lost confidence in them and didn’t think they had a big enough market. By bringing in Brendon, an early customer who used their product in the field, they already had someone who knew the product and believed in it. Content marketing is so important.

Outsourcing Services 201

Outsourcing Services Sales Hiring Scale Sales Recruiting 201

Tom Tunguz

SEPTEMBER 5, 2019

There only two limiting factors in this mental model: product and go to market. At the moment a startup is founded, the business is product limited. You can’t do much without a product. After the company establishes product market fit, the pendulum swings to go-to-market.

VP of Engineering 278

VP of Engineering Startup Sales Hiring compliance 278

SaaStr

SEPTEMBER 24, 2021

Katrina Wong, VP Marketing and Demand Generation @ Segment. Asawari Samant, Head of Marketing @ Anyscale. Kady Srinivasan, Head of Marketing @ Klaviyo. Jessica Weimer Vice President, Global Revenue Marketing @ Podium. Billi Jo Wright, Chief Risk & Compliance Officer @ Payrix. Anna Baird, CRO @ Outreach.

VP of Engineering 269

VP of Engineering Technical Cofounder CTO Coach CTO Hire 269

Intercom, Inc.

AUGUST 30, 2022

Brex makes it simple for founders and startups to manage spending and ensure compliance. There are global compliance and payroll hurdles that make things super complex. HubSpot is a unified platform that lets you manage the customer relationship throughout the sales and marketing funnel and beyond. Brex – Corporate cards.

Scale 163

Scale Payment Services Startup AWS 163

User Pilot

MARCH 21, 2023

It offers advanced security and compliance features and priority support. It adds unlimited saved reports and saved cohorts, the modeling layer, and email support. The Enterprise plans start at $1,667/month and can serve 1B+ events. Mixpanel gets stellar user reviews but the price comes up as one of its weak spots.

Pricing 96

Pricing Software Review compliance Retention 96

Buffer Resources

MARCH 1, 2024

And they make our Content Marketing team happy too.)” While some of it was Buffer-specific, much of their advice could work for any remote worker meeting their colleagues for the first time or someone heading to an international professional conference. ” — Hailley 9. Snap away “Take lots of selfies!

Technical Advisors 15

Technical Advisors Travel Software Engineering Company Culture 15

Sales Hacker

JANUARY 5, 2024

What you’ll see in Common Room: High-fit leads across 30+ sources, tailored to your ICP Deep context from product, community, social, and CRM data Intent signals tied to individual buyers Automated ways to convert prospect —> pipeline Check out Common Room and give your GTM teams the gift of conversion. That’s it, that’s all.

Scale 97

Scale Sales AI Social Media 97

SaaStr

AUGUST 7, 2021

Nikita Miller VP of Product @ Dooly. Brittany Bingham, VP of Marketing @ Guru. Sara Hicks, VP of Product, Commerce @ Mailchimp. Mariela Towers, Head of Marketing @ BEE. Katrina Wong, VP Marketing and Demand Generation @ Segment. Asawari Samant, Head of Marketing @ Anyscale. Adam Tesan CRO @ Chargebee.

VP of Engineering 263

VP of Engineering Technical Cofounder CTO Coach CTO Hire 263

User Pilot

MARCH 16, 2024

The platform also helps you announce new product features and collect customer feedback. The platform is built keeping the compliance, scalability, and security needs of enterprises in mind. Finally, product analytics is another “must-have” that a good no-code growth platform should provide.

Software Review 52

Software Review Technical Review Onboarding Underperforming Technical Team 52

Andreessen Horowitz

APRIL 9, 2024

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. That stuff doesn’t happen unless there’s already a pre-existing market pool for it.

Scale 115

Scale Technical Review AI Sales Hiring 115