AWS compliance Marketing Product Marketing 
SaaStr
FEBRUARY 21, 2024
In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.
Sales Hacker
DECEMBER 8, 2023
Rather, how you go-to-market is a significant determinant of success. Likewise, the new products you launch do not determine your success. Instead, how you launch them into the market is a huge factor in success. Today, we’re diving straight into the details with product marketing leaders. Start early!
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SaaStr
NOVEMBER 7, 2023
Within the next 12 months, Adam Seligman, VP of Generative Builders at AWS, believes there will be an inversion of SaaS. Go-to-Market is expensive and labor-intensive. It came up with things like the Animal Welfare Act, controlled substance compliance, USDA record keeping, disaster planning, and more. What does that mean?
Intercom, Inc.
AUGUST 30, 2022
Brex makes it simple for founders and startups to manage spending and ensure compliance. There are global compliance and payroll hurdles that make things super complex. AWS – Cloud computing. Many of the biggest and best companies in the world use AWS – and many of them were once startups using AWS, too.
Intercom, Inc.
DECEMBER 13, 2018
Once you know exactly what you do well – what you do better than any competitor on the market – you can accelerate. I saw we had the opportunity to do that in London and to do something that will be new for Facebook, in the same way that AWS was a new business model and product line for Amazon and a bet that paid off very well.
SaaStr
JUNE 15, 2021
I know your marketing materials everyone…we talk about how the whole world’s more developer centric. As someone who has built and shipped software but doesn’t really code at this point, I’m still shocked the markets are so big. For real, why is the developer market bigger today? Voice is huge. laughs].
Mucker Capital
APRIL 6, 2023
Are there types of companies, market segments, industries, or business models where PLG does not make sense? The other dimension you need to think about is the product complexity. If you have a very complicated product–for example you sell AWS or you sell Snowflake–those are infrastructure products.
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