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30+ Incredible New Speakers for 2021 SaaStr Annual

SaaStr

Brian Peterson, CTO @ Dialpad. Nicole Culver, Director of Product Marketing, SaaS @Bandwidth. Billi Jo Wright, Chief Risk & Compliance Officer, Payrix. Dave Walters, CTO, Hired. Jenn Knight, Co-Founder, CTO, AgentSync. Amisha Gandhi, SVP, Marketing @ Tipalti. Zach Kitschke, CMO, Canva.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

When an engineer turned marketer helps position multiple companies to grow from, for example, $2 million to $70 million in 18 months, it's time to listen. Below we'll cover what positioning in marketing is, why you should RTFM of April Dunford's book and give you 10 positioning examples and a couple of links to templates.

Strategy 128
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Top Global SaaS Trends You Should Know with Google Cloud and Zenoss (Video + Transcript)

SaaStr

As a global technology provider powering thousands of SaaS companies, Google is at the forefront of driving exciting and innovative technologies to market. So Gartner says 2018, the SaaS market is over $73 billion dollar, it’s growing very, very quickly. Eyal Manor: So we have a lot to talk about. what are your thoughts?

Cloud 171
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SaaStr Podcasts for the Week with Crossbeam and Podium – January 10, 2020

SaaStr

In terms of replacement, what does Bob believe will be the emerging trends in SaaS Go To Market that will replace it? * With more companies launching and thriving outside of Silicon Valley, regions such as ‘Silicon Slopes’ in Utah and ‘Silicon Alley’ in New York City are gaining traction within the startup scene. Yep, we did that.

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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? As an individual user, I have absolutely no interest in using this product myself or testing it out. So this type of product is a little bit harder to build a PLG motion based on the freemium user base.

Startup 52
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How to Build Happier Employees – Lessons From HubSpot’s CTO Dharmesh Shah and Chief People Officer Katie Burke

SaaStr

At SaaStr Annual we had a great session with HubSpot Founder & CTO, Dharmesh Shah, and their Chief People Officer, Katie Burke, on building happier employees. So, let me just share with you what a rogue former marketer as done with a culture and people ops team, and how we approach culture, and how we measure it at HubSpot.