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The State of Startup Marketing in 2024 with CMOs of HubSpot and Zapier

SaaStr

Product Marketing and Early-Stage Priorities Product marketing is not a priority for most startups. The first head of marketing should have a title that indicates a focus on demand generation or growth, rather than product marketing, corporate marketing, communications, or branding.

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Internal Communication - Why it Matters More than Ever & How to Succeed

Tom Tunguz

On Thursday, February 4th at 9:30 AM PT, Redpoint Office Hours will host Daria Kissner , who built and led internal and external communications for Google Ads and Commerce, and YouTube. With the transition to remote work, the discipline of internal communications has become critical for startups to master.

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Four Lessons From the Carta Communications Train Wreck

Kellblog

Because our purpose is to take a few communications lessons from this PR mess, I’m not going to dig into the story itself. Instead, we’re going to study what I guess happened — and there are some big guesses here — and then make four recommendations that could prevent something like this from happening at your startup.

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How to Build Your Startup like Google & Stripe

Tom Tunguz

During that session, she alluded to a book sharing her expertise in building exceptional teams at two of the most successful startups. Millions of businesses around the world—individuals, startups, and large enterprises—are open for business only if we are. That book, Scaling People : Tactics for Management & Company Building.

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Beginner’s guide to the sales process for startups

SaaStr

Sales CRM — Software used to streamline pipeline management and safely store customer information, communicate with prospects, and drive more sales. Contacts — People within a group who you communicate with, which includes personal information such as phone number and email. 5 tips for developing a sales process for your startup.

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How to Pitch Your Seed Stage Startup with Y Combinator’s Michael Seibel (Video + Podcast)

SaaStr

If you’re a seed-stage startup, Michael shares the best ways for you to present your company to startup investors. They could talk about how they were starving startup founders who couldn’t pay their rent. Too much time, not much done All traction is communicating what you’ve done since you started and why that’s impressive.

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Nonprofits: Steal These Marketing Practices from Tech Startups

Buffer Resources

Think nonprofits and Silicon Valley startups have nothing in common?   As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world.   As a tech writer and editor, I’ve also steeped in the “rocket fuel” of the startup world. Think again.