Neil Patel

MARCH 1, 2021

One solution to this problem may be productized services. The productized services model allows agency owners, freelancers, and consultants to break out of billing by the hour or per project and instead invoice by sets of services rendered. What Are Productized Services For? Marketing/B2B Solutions.

Scale 141

Scale Payment Features Consulting Pricing 141

Intercom, Inc.

NOVEMBER 7, 2019

Instead, focus on fostering a culture of communication and feedback loops between the team. As the Head of Sales, Nico has to navigate the cultural differences in key markets from the UK to Germany and Scandinavia to Spain. Or they will adopt Slack, because they are used to using Messenger to communicate with their friends.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162

Chart Mogul

MARCH 9, 2020

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. A smaller team allows us to be more productive and move quicker.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

Sales Hacker

MARCH 1, 2024

Through owned distribution channels, they spent the first year marketing the “problem,” rather than the product, to build an audience that could validate the brand’s story. This allowed them to find their product market fit early on, gaining feedback from their network to inform marketing decisions.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 241

Scale Sales Hiring Scaling B2B 241

User Pilot

MAY 8, 2023

As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers. Most challenges that a software company will face fall into one of three categories: product, sales, and business/operations.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

Chart Mogul

SEPTEMBER 6, 2023

Anyone can use segmentation in ChartMogul to analyze subscription data without needing a background in business intelligence, SQL, or direct access to data. You can empower your whole team to make more informed decisions with subscription data. Do customers from particular verticals have a higher LTV? Are your plans equally profitable?

Revenue 52

Revenue Churn Pricing Operational efficiency. 52

User Pilot

JUNE 9, 2023

Funnel charts are easy to interpret and are brilliant for presenting and communicating data to internal and external stakeholders. The clarity and intuitiveness of funnel charts make communication with stakeholders, clients, and teams from across the organization easier, especially if they’re not intimately familiar with the product.

SaaS 97

SaaS User Experience Onboarding Sales Funnel 97

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 185

SMB Scale Startup Marketplace as a Service 185

User Pilot

FEBRUARY 28, 2023

Customer experience feedback focuses on user interactions with your product. Product Market Fit (PMF) surveys help teams evaluate product viability. Bug reports are essential for improving the technical soundness of your product. That’s how you achieve product-market fit.

Scale 98

Scale Management Technical Review Onboarding 98

Intercom, Inc.

MAY 8, 2018

At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app. So we lead with the Article Search app and a content showcase of our product tour videos. We did this because it aligns with each team’s goals. Define your goals.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

SaaStr

JULY 11, 2023

This is because Enterprise and some mid-market customers will have longer sales cycles and many stakeholders. Firstly, payment should be easy for customers. Allowing monthly subscriptions is important, and credit card payments are key. Your sales team can help with your positioning and messaging to the market.

Sales Hiring 158

Sales Hiring SMB Sales Recruiting Payment Methods 158

User Pilot

JULY 27, 2023

Product Marketing Manager: This person is tasked with developing product marketing campaigns , crafting compelling marketing messages, and coming up with ideas to retain customers. The average Product Manager makes $111,208 per year, according to Glassdoor. Average salary: $46,035/yr.

Sales Hiring 98

Sales Hiring SaaS Payments Sales Recruiting CTO Hire 98

User Pilot

JUNE 9, 2023

So let’s check out some ways of segmenting onboarding messages to tailor product communication to individual needs. Provide relevant and contextual guidance: By segmenting customers, you can design product marketing relevant to each use case and offer contextual in-app guides to each user segment.

Onboarding 94

Onboarding SaaS User Experience Engagement 94

User Pilot

AUGUST 6, 2023

87% of companies either use or are planning to implement marketing automation solutions. Costs associated with marketing automation include tool subscriptions , data migration, and staff training. To calculate your marketing ROI, divide the total net returns by the total costs. Marketing automation: in-app communication.

Marketing 98

Marketing SaaS Social Media Onboarding 98

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. But because of the nature of subscription businesses, the revenues should increase super-linearly.

Sales Recruiting 110

Sales Recruiting Revenue Startup Sales Hiring 110

FastSpring

APRIL 13, 2023

But it’s not great yet about communicating that information in a real world way. You’ll hear Justin’s founder story and how he created a first-in-market platform that allows companies to seamlessly integrate 3D and augmented reality tools into their brand experience. It’s a better way of communicating.

Payment Methods 140

Payment Methods Marketing Payments SaaS Payments 140

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot tools for A/B testing.

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

MAY 22, 2023

Segment users based on their in-app activity, JTBDs, and product usage data. Then, exploit in-app communication channels such as tooltips and modals to provide ongoing support. Use interactive walkthroughs to show users how your product works and introduce them to new features. Why is customer loyalty important?

Onboarding 96

Onboarding Social Media Retention Branding 96

Sales Hacker

JULY 18, 2022

They offer clarity into which features need adding or improved for product-market fit. This information becomes essential for your business going forward, helping you lay out your product, marketing, support, and sales strategy for the future. Specifically, we’ll target customers whose subscription period is ending.

Payment Services 76

Payment Services Churn Payment Methods Payment Solutions 76

User Pilot

FEBRUARY 7, 2024

Tracking your free trial conversion rate is important for benchmarking against competitors, evaluating product-market fit , and conducting segment analysis on users. An opt-in free trial allows users to experience the product for a limited time without sharing their payment details. Evaluating PMF. Segment analysis.

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

User Pilot

JANUARY 14, 2023

Product-Market Fit is a measure of how well your product satisfies your user needs. Building the perfect product before launching is not possible. Once the update or feature is out, announce it using multiple channels like in-app communications or email. Product Success Metrics: Retention Rate.

Management 98

Management SaaS Metrics Retention 98

Unbounce

SEPTEMBER 16, 2021

If you need to prove product-market fit , generate more sales, or justify upgrades for a product, this is the goal you want to focus on. You’ll need to customize your copy and targeting strategy to ensure you’re communicating the transformation your offer provides while also never losing sight of your customer.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

User Pilot

APRIL 3, 2024

Choose your monetization model The SaaS industry offers a variety of monetization strategies, each with advantages and suitability based on the nature of your product and the expectations of your users.

Innovation 104

Innovation Payments Strategy Payment Solutions 104

ProfitWell

APRIL 20, 2020

First up, we see big news for BlueJeans , the experts in business-to-business video communication. BlueJeans is a modern meeting platform that fosters smarter, more direct communication for the B2B crowd. This series is a Recur Studios production—the fastest-growing subscription network out there. Their news?

Wireless 52

Wireless Software Review Venture Capital Technical Review 52

User Pilot

MARCH 14, 2023

The freemium pricing strategy is best suitable for early-stage companies still working on their product-market fit and products that are simple to use and satisfy simple user needs. It costs users nothing to start using the product, so why wouldn’t they? This is not limited to in-app communications.

SaaS 98

SaaS Onboarding Benchmarks B2B 98

User Pilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing. Loyalty rewards program.

Customer Lifetime Value 98

Customer Lifetime Value Retention Marketing Scale 98

User Pilot

FEBRUARY 26, 2023

How would you feel if you could no longer use our products? This is a question used in product-market fit surveys. Startups use these surveys in the early stages of product development to measure the degree to which a product satisfies market demand. How would you rate the value for the cost of the product?

Retention 98

Retention Scale Underperforming Technical Team Churn 98

Intercom, Inc.

MARCH 12, 2020

And while more paths of communication mean more opportunities to make a positive impact, they also require you to tailor the right messaging to the right channel. Many view memberships and subscriptions as the model of the future. Ali: I’m a product marketer. Take chatbots, for example. What makes a member ?

Airlines 164

Airlines Technical Review Subscription Payment Features 164

SaaStr

APRIL 4, 2019

I can give one real example, let’s say you are into billing and there is multiple billing companies in the cloud and on premise, whether it’s subscription, pay-as-you-go, prepay, billing is an area that I’m sure everyone here, all the senior people spend a lot of time on invoicing.

Cloud 171

Cloud Scale Trends Machine Learning 171

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Communicate clearly and often. Tracking LTV is especially important for DTC companies that follow a subscription model, meaning customers pay them a recurring price to receive products on a scheduled basis.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

OpenView Labs

JUNE 24, 2021

This person typically sits in Product, Product Marketing, or Business Operations. Create a communication plan—both internally and externally. As part of this communication plan, decide whether / how to use the new pricing as a marketing tactic with existing deals (“the price is changing soon… lock in your rate now”).

Pricing 53

Pricing Interviewing Payment Features Systems Review 53

ProfitWell

OCTOBER 1, 2019

Plus, Recurly raises dough, Medium talks product marketing, and Beyond Pricing helps the common folk make a buck. Your top subscription news. Recurly—provider of enterprise-class subscription billing management for thousands of businesses worldwide—raises $19.5 million to boost subscription revenue with machine learning.

Technical Review 40

Technical Review Sales Recruiting Airlines Subscription 40

SaaSOptics

MAY 19, 2022

Not only is it one of the main drivers of revenue growth for early-stage companies, but it’s a primary goal for SaaS businesses across market stages. For subscription-based SaaS businesses, your customer acquisition metrics indicate how effectively you acquire new users via sales, marketing, or a product-led approach like a free trial.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Intercom, Inc.

JANUARY 16, 2020

My co-founder and I were running a design agency and we noticed a persistent problem in communicating ideas to remote clients. Has there been any similar moments for you in terms of seeing sudden growth due to changes you’ve made in the products or maybe your business model? Andrey Khusid: Thanks for inviting me.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

SaaStr

NOVEMBER 28, 2019

Product-market fit has been really important. Felix : And then kind of as we raised our series B round where we said, okay, let’s try to build a really good and successful company, that’s when we shifted to a hundred percent subscription. It can order subscription. People make the difference.

Sales Hiring 183

Sales Hiring Scale Sales Recruiting Government 183

User Pilot

MAY 2, 2024

Customer retention is the strategies and actions that SaaS businesses use to build long-term relationships with their customers and encourage them to renew their subscriptions. Sometimes how you communicate the information matters too. Customer retention marketing tactics: use progressive disclosure. Why does it matter?

Retention 105

Retention Marketing Customer Lifetime Value Onboarding 105