Communication Marketplace as a Service Payment Features Product Marketing 
SaaStr
SEPTEMBER 24, 2021
Suzanne Xie, Head of Invoicing @ Stripe. Amisha Gandhi, SVP, Marketing @ Tipalti. Nicole Culver, Director of Product Marketing, SaaS @ Bandwidth. Jen Taylor, SVP, Chief Product Officer @ Cloudflare. Marion Richter, Director of Product Marketing @ LeanIX. Aaron Cort, Head of Marketing @ ClickUp.
SaaStr
MARCH 17, 2020
Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Learn more about Bandwidth’s new communications API suite built for scaling SaaS companies here , or schedule a meeting today to get the conversation going. ProfitWell.
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User Pilot
MAY 21, 2024
Customer churn in SaaS is the rate at which customers stop using a service within a set timeframe. Churn reflects user engagement with a product , the value they find in it, and the effectiveness of retention efforts. It’s a key metric for assessing customer satisfaction and retention. or expressed as a percentage: 10%.
SaaStr
JUNE 10, 2021
Ep #402: Mårten Mickos, CEO of HackerOne, explains their innovative approach of packaging customer value derived from a variety of activities into an annually recurring subscription offering that delivers outstanding value to customers while simplifying the buying process and the customer journey.
Intercom, Inc.
OCTOBER 16, 2019
The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base. If your application is a self-service one, focus on content and inbound marketing as your primary source of leads.
Casey Accidental
OCTOBER 24, 2022
Eventbrite was historically a 50% sales and 50% self-service business. So, as we decided to take a bet on building an intuitive, self-service experience instead of masking user experience issues with human support, we really had to confront Belsky’s product lifecycle for the first time. Sounds expensive.
SaaStr
MARCH 20, 2020
317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. And I didn’t even have words for these functions at the time.
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