User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing.

SaaS Payments 65

SaaS Payments Marketing Payment Solutions SaaS 65

User Pilot

FEBRUARY 7, 2024

Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. The average conversion rate for SaaS companies varies between 18.6%

SaaS Payments 52

SaaS Payments Payments Payment Solutions Scale 52

Incredo

NOVEMBER 1, 2019

Do you want to grow your SaaS sales team and improve your processes? maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . build smoother connections both with your prospects through optimized sales process. And from SaaS sales models to SaaS pricing.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

ProfitWell

DECEMBER 4, 2019

Ever since John Koenig first coined the term “SaaS” back in 2005, the software-as-a-service industry has been one of the fastest-moving and creative in the world. The SaaS business model powering all of this activity is startlingly unique, still young, and inextricably tied to the power of cloud computing. What is SaaS?

Business Model 54

Business Model SaaS Payments Payment Methods Payments 54

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 82

Growth Marketing SaaS Payments Strategy Payment Methods 82

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. The classic example sees a company move from niche startup to mainstream scale-up, but it can also see companies hone their product-market fit by focusing on a more specialized, and yet more lucrative, user base.

Business Model 195

Business Model Scale Pricing Payment Methods 195

User Pilot

APRIL 3, 2024

.” Analyze direct and indirect competitors’ successes and failures, refining your strategy to enhance your product’s market position. Choose the right monetization model that aligns with your product’s value and user payment willingness. Tailor the customer journey with Userpilot.

Innovation 78

Innovation Payments Strategy Payment Solutions 78

FastSpring

FEBRUARY 23, 2023

Michael Bonfils is a marketer first, and a translator second. That’s the philosophy behind SEM International , the firm he founded that specializes in multilingual internationally-based digital marketing services. An Iterative Approach to Localized Marketing. 00:01:00] Enjoy. Michael, thank you for joining.

Payment Solutions 138

Payment Solutions SaaS Payments Strategy Software 138

OpenView Labs

JULY 2, 2020

Pricing is a SaaS company’s most efficient profit lever, but it’s also one of the easiest things to screw up. Nailing your SaaS pricing strategy requires more than just picking the optimal price and forgetting about it. It includes the latest and greatest SaaS pricing resources, as well as some timeless staples.

Pricing 135

Pricing SaaS Payments Payments SaaS 135

User Pilot

AUGUST 15, 2023

It is the process that guides you to a successful product release. With several product launches occurring every day, you need something special to ensure your announcement doesn’t get lost in the noise. A value proposition that explains how the product solves user problems and how it differs from existing options.

ChatGPT 75

ChatGPT SaaS Payments Marketing Social Media 75

Chargify

APRIL 23, 2019

There are specific stages a software-as-a-service (SaaS) company moves through during its life cycle. Understanding which stage your SaaS business is in can help determine the appropriate time to scale to the next phase—and do so successfully. The four major SaaS life cycle stages we’ll cover: Pre-startup. Pre-Startup.

Scale 74

Scale SaaS Payments Scaling Payment Services 74

Chart Mogul

SEPTEMBER 17, 2020

And if you still feel some questions remain unanswered, you can always reach us at marketing@chartmogul.com or on our Twitter account to ask your burning question about MRR or anything SaaS metrics-related. MRR stands for Monthly recurring revenue. Because MRR is based on subscriptions, it has a strong forward-looking element.

Payments 52

Payments Revenue Payment Features SaaS Payments 52

SaaStr

OCTOBER 24, 2019

I’m an entrepreneur-turned-investor, co-founder of an early generation one, SaaS company called Message Labs that we founded in 2000. Exited to Semantic in 2008 and had a good exit for the early SaaS businesses then set up Notion and we focus on SaaS companies, mainly in Series A in the European market.

Payments 102

Payments Payment Features SaaS Payments Underperforming Technical Team 102

Baremetrics

JANUARY 24, 2021

Anyone managing a SaaS or subscription business is aware of customer churn. The benchmark customer churn for SaaS for SMBs is 5%. Transitioning to SaaS On January 1st 2020, we transitioned the company out of a strategic partnership (we were operating the platform under a non SaaS business model!).

Churn 71

Churn SaaS Payments Payment Methods Payment Solutions 71

FastSpring

APRIL 13, 2023

Dopple’s earliest customers are already seeing a 40% increase in conversions, and 71% of their visitors interact with 3D-enabled products. Jera Brown interviewed Dopple founder and CEO Justin on how he launched Dopple and found success by pivoting to a new market. And it’s usually around communication of their products.

Payment Methods 136

Payment Methods Marketing Payments SaaS Payments 136

Intercom, Inc.

MAY 8, 2018

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. At Intercom, we decided to have our Demand Generation team look after Messenger on our website and our Product Marketing team look after Messenger inside our app.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

Sixteen Ventures

DECEMBER 31, 2019

Whether you have a Software-as-a-Service, subscription or membership business or you sell one-off products or services and simply want to do business with your customer more than once, Customer Success should be your driving purpose. Technology Enables Strategy; Doesn’t Define It. Sales Process Engagement.

Customer Success 136

Customer Success SaaS Payments Payment Solutions Payment Services 136

User Pilot

JUNE 14, 2021

Marketing automation is the process of using software and technologies designed for product marketers to automate repetitive tasks with the end goal of eliminating human error and build contextual and consistent experiences for the users across each stage of the journey. How to create a marketing automation strategy.

SaaS Payments 52

SaaS Payments Payment Solutions Strategy Payment Methods 52

OPEXEngine

DECEMBER 15, 2020

Churn is the enemy of subscription-based businesses; it measures the rate at which your hard-won customers cancel their subscription to your service. Tia Fomenoff, Director of Product Marketing, Thinkific. Not only do you prevent churn, but actively improve your product and customer satisfaction.

Churn 52

Churn SaaS Payments Payment Methods Payment Solutions 52

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company.

Payment Solutions 52

Payment Solutions Payment Features Payments Outsourcing Services 52

SaaStr

NOVEMBER 22, 2019

Why does Travis believe that SaaS has upended the economic model but not the engagement model? 285: Hear about Adyen’s journey from a Dutch payments startup to a global public company with more than 15 offices around the world working with large global companies like Facebook, Spotify, Uber, and Microsoft. What questions must you ask?

Underperforming Technical Team 154

Underperforming Technical Team SaaS Payments Payment Services Technical Advisors 154

User Pilot

JULY 6, 2023

We know it’s perfect for customer success and product marketing because we built it for it. Userpilot brings more than the ability to trigger NPS surveys inside your app, you can also create onboarding flows , collect user behavior data , and give access to advanced product analytics —everything to nurture product growth.

Payment Solutions 82

Payment Solutions Payment Methods Software Review Payments 82

ProfitWell

JUNE 15, 2020

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. Communicate clearly and often. Many of these metrics are intersectional with B2B and SaaS because they reveal important data all businesses need to know. Monthly Recurring Revenue (MRR). Customer LTV.

Payment Methods 76

Payment Methods Merchant Services Payments Customer Lifetime Value 76

Intercom, Inc.

OCTOBER 29, 2020

And so I worked with a whole bunch of companies in technology and financial services, consumer goods, helping them on things like growth strategy, developing new products, M&A. billion, and we grew the company from about a $5 billion market cap, which is not a small company, to over $50 billion in market cap.

Payment Solutions 209

Payment Solutions Payment Methods Underperforming Technical Team Sales Hiring 209

SmartKarrot

AUGUST 10, 2021

It is especially true of SaaS products – where the value in an intangible implication that adoption could lead to better practices and revenue growth. The key to building successful service/products is data. That’s why behavior analytics forms the core function for SaaS. What is behavioral analytics?

Payment Methods 10

Payment Methods SaaS Payments Payments SaaS 10