Remove Communication Remove Payment Features Remove Payment Methods Remove Product Marketing
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10 Learnings on High-Velocity Sales to SMB with Gorgias CEO and VP of Sales

SaaStr

Gorgias, an eCommerce customer service platform, discovered that their customers’ main pain points were a lack of centralized customer support channels and poor integrations. For example, Gorgias knew they were targeting not only eCommerce but also customer service. Firstly, payment should be easy for customers. Make It Simple!

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How Dopple Is Defining an Emerging Market

FastSpring

They Formed a Strategic Partnership With an Agency to Work On Their Brand Positioning Dopple’s team worked with Tomorrow , an ecommerce-focused agency, to shape their positioning. “We They have dimension, they have shape, they have personality. But it’s not great yet about communicating that information in a real world way.

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How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. It can also appear on websites that have similar content and keywords to your business. Image courtesy of Bloomberg Wealth.

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Do your company a favor

ProfitWell

Last week, MRR gain spiked to almost +16% because it was the beginning of the month and subscriptions renewed. This report is a quick but mighty read, jam-packed with data and trends to help you optimize your DTC marketing strategies. I found a resource that may help: The Quick Guide to Inventory Management for Ecommerce.

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

As Head of Sales for Spendesk, Nico was initially inspired by the vision of founder Rodolphe Ardant who had spotted a gap for ‘spend management’ in the B2B market based on personal banking trends. So they created a software that provides control, visibility, and payment methods for corporate finance teams.

Scale 162
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Guide to building a subscription business or service | ProfitWell

ProfitWell

From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Do your research.

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth. Product-led innovation focuses on developing a personalized product that naturally attracts and retains customers. User persona example.