SaaS: Is B2B Revenue Better than B2C?
FastSpring
JUNE 22, 2022
We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C. Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses.
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