Remove Communication Remove Payment Features Remove Payment Solutions Remove Product Marketing
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SaaS: Is B2B Revenue Better than B2C?

FastSpring

We talked about one of the biggest trends playing out in the software industry: the convergence of B2B and B2C. Products Are Finding New Growth in the Opposite Segment. Historically, when SaaS businesses have gone to market, they’ve done so by finding product-market fit with one of two core audiences: consumers or businesses.

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When messaging becomes more than just chat: which apps should I use?

Intercom, Inc.

The next generation of messengers will be built to help businesses accelerate growth by actually helping teams do work, like process payments or schedule meetings. From what was once an interface solely designed for conversation, the Messenger becomes a front desk for your website or app— surfacing a collection of apps that drive outcomes.

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13 Ways to Satisfy Customer Needs and Exceed Customer Expectations

User Pilot

Ensure clear and consistent product messaging through quality copywriting. Foster a sense of community among users for support and belonging. Anticipate future customer needs and work proactively to find solutions. Userpilot is a product growth platform with feedback, analytics, and engagement features.

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The Benefits of a Usage-Based Pricing Model

SaaSOptics

SaaS pricing is typically done on a subscription basis where customers pay a recurring monthly or annual fee to use a company’s software. Most SaaS pricing models typically fall into one of the following categories: Flat-Rate/Fixed Pricing: All users pay a single price every month to use your software.

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How Buffer Reached $20m in ARR by Focussing on Growing ARPA

Chart Mogul

We spoke to Buffer’s CEO Joel Gascoigne about his experience building Buffer and the role and place subscription data plays for the company. For the first 2-3 years of Buffer’s existence, Joel and his team did not need a specialized solution for subscription analytics. The Solution: Invest in a revamped data infrastructure.

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Global Marketing Strategies for SaaS and Software

FastSpring

Needless to say, Michael knows a thing or two about helping software and big tech manage their global marketing presence. I interviewed Michael about successful global marketing strategies. There are other countries like China, ” Michael explained, “where the primary motivation is: how do we help our community?

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Spendesk’s Nicolas Marchais on evolving with your market

Intercom, Inc.

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. If people aren’t looking for your solution, you have to educate them about the problem your product solves. Nico: Exactly.

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