SaaStr

JULY 7, 2025

SaaS / B2B Public Stock Performance 1H’25: Top Winners & Losers 📊 Market Summary: SaaS Sector in 1H’25 The SaaS sector experienced a dramatic bifurcation in the first half of 2025, with clear winners and losers emerging based on AI differentiation, security positioning, and vertical specialization. High expectations.

AI 216

AI Cybersecurity Artificial Intelligence SaaS 216

SaaStr

DECEMBER 20, 2024

Providing a direct pulse on customer and market sentiment. Set clear goals to ensure that your frontline managers are executing properly in their interviewing and hiring cycles, and measuring the impact of their new hires every 6 months. Enabling and coaching reps on product positioning, systems, and ICP. .”

Sales Hiring 260

Sales Hiring Scale Underperforming Technical Team Sales 260

SaaStr

JULY 9, 2025

TL;DR: NVIDIA just became the first company in history to hit a $4 trillion market cap. The Numbers That Will Make Your Head Spin Let’s start with the raw facts that are almost too incredible to believe: IPO (January 1999): $563 million market cap Today (July 9, 2025): $4+ trillion market cap Total Return: 693,574% CAGR: 39.7%

SaaS Payments 210

SaaS Payments Payment Solutions Payments Payment Services 210

Tom Tunguz

FEBRUARY 26, 2025

They use pricing as an offensive tool to reinforce their product’s value and underscore the company’s core marketing message. Startups operate in newer markets where pricing standards haven’t been set. In addition, these new markets evolve very quickly, and consequently, so must pricing.

SaaS Payments 281

SaaS Payments Pricing Strategy Scale 281

SaaStr

DECEMBER 4, 2024

Akshay Sharma, Head of Pricing and Monetization at Miro explained: “As you change the green side, your product, your features, go to market, your marketing, budget discounts, you have to change the pricing side appropriately so that you can achieve the goals you want.” ” So, How Should You Price?

Payments 284

Payments Pricing Scale Revenue 284

SaaStr

JULY 1, 2025

Insights from Jasper Carmichael-Jack, CEO of Artisan at 2025 SaaStr AI Summit About Artisan: AI-powered sales platform building the end-to-end solution —from marketing personalization to AE automation across the entire revenue cycle. Timeline Reality : True end-to-end platforms are 12-18 months away from market maturity.

Scale 219

Scale Software Review Sales Hiring AI 219

SaaStr

JUNE 22, 2025

The IPO market has been … on fire in 2025. initial public offering on Friday, becoming the latest enterprise software company to test increasingly receptive public markets. They signal a company systematically preparing for the scrutiny and operational demands of public markets. But we may have our first.

B2B 189

B2B Payments SaaS Payments Payment Services 189

Buffer Resources

OCTOBER 3, 2024

Most networks are coming up with new and engaging ways to help you communicate with your audience via your social media accounts. Find high-value SEO keywords and topics If you’re anywhere near the world of content marketing , you know about search engine optimization (SEO) and how it ties to a content strategy.

Social Media 134

Social Media Trends Forecasting Engineering 134

Kellblog

NOVEMBER 7, 2024

Increasingly, you’ll hear the term “business outcomes” popping up in software marketing. Leaving too much to the mind of the reader by omitting advantages and benefits is — not to put too fine a point on it — the cardinal sin of marketing. Look, this is a tricky marketing problem. In this case, business outcomes.)

Marketing 145

Marketing Business Finance Sales Hiring 145

FastSpring

NOVEMBER 27, 2024

A seamless, localized checkout process is crucial for converting potential customers, especially in global markets. By speaking your customers’ language, offering their preferred payment options, and providing transparency in pricing, your SaaS business can build trust, reduce friction, and ultimately win more sales in global markets.

Payment Methods 158

Payment Methods Merchant Services SaaS Payments Payments 158

SaaStr

JUNE 28, 2025

TL;DR: The IPO market isn’t just recovering—it’s thriving. Remember when everyone was waiting for the IPO market to “come back”? Quality companies are winning big : Over 85% of 2024 IPOs priced within or above their initial marketing price ranges. Stop waiting. HubSpot, Box, Shopify).

Payments 185

Payments SaaS Payments Payment Services AI 185

Neil Patel

JUNE 25, 2025

Relationship marketing. I’ll show you how to use relationship marketing to create long-lasting customer relationships, attract loyal fans, and sustainably grow your business. Key Takeaways: Relationship marketing goes beyond transactions, prioritizing long-lasting customer connections. What Is Relationship Marketing?

Social Media 98

Social Media Marketing Customer Lifetime Value Scale 98

SaaStr

JUNE 29, 2025

Pivoted Fast When Product-Market Fit Was a Mirage The Brutal Truth : “Everyone loves the idea, but everyone hates the product. The Fix : They built a dedicated revenue operations team to support quota design, commission structures, go-to-market strategy, and data-driven performance optimization. and international markets. .”

Payment Services 189

Payment Services Sales Hiring Payment Solutions SaaS Payments 189

SaaStr

JUNE 24, 2025

ICONIQ’s latest report, surveying 205 GTM executives in April 2025 , reveals a market splitting in two: AI-forward companies pulling dramatically ahead while traditional SaaS companies struggle with flat growth, longer sales cycles, and declining conversion rates.

Scale 194

Scale AI B2B SaaS 194

Buffer Resources

AUGUST 26, 2024

Here’s a great example of Girl Power Marketing’s weekly social media round-up. Buffer's Director of Growth Marketing, Simon Heaton , regularly shares posts that detail how the Buffer marketing team works, like this one: 4.

Social Media 117

Social Media Trends Branding Engagement 117

Buffer Resources

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership.  

Social Media 117

Social Media Business Leadership Sales Hiring 117

Buffer Resources

SEPTEMBER 11, 2024

LinkedIn is also a powerful platform for employee advocacy , which has become an important part of our own marketing strategy.  “I’ve found sharing a behind-the-scenes glimpse into how we do marketing at Buffer has resonated with LinkedIn users,” says Director of Growth Marketing Simon Heaton.

Social Media 130

Social Media Entertainment Education Branding 130

Buffer Resources

JULY 11, 2024

  Without it, I’d never have been invited to host my own podcast, connected with some important leaders in my industry, and — best of all — landed my dream job on Buffer’s marketing team.    Of course, it’s not been without work. Day 8 Share your work tool stack.

Branding 127

Branding Social Media B2C Engagement 127

SaaStr

JANUARY 28, 2025

These leaders represent the cutting edge of generative AI, each approaching the market with a unique vision of how artificial intelligence can transform work. Their conversation offers a rare, insider view of the strategies, challenges, and opportunities driving the next wave of technological innovation.

AI Search 244

AI Search AI Artificial Intelligence Technical Review 244

SaaStr

FEBRUARY 7, 2025

Speaker Bio Jason Lyman leads marketing at Customer.io, where he’s helped scale the platform to power over 35 billion customer interactions for 7,000+ high-growth companies. Before Customer.io, Jason built and scaled marketing teams at several B2B SaaS companies, with a focus on customer engagement and revenue operations.

Scale 271

Scale SaaS B2B Scaling 271

User Pilot

OCTOBER 19, 2024

Satisfaction in SaaS, therefore, isn’t simply about developing a nice product and launching it in the market. These honest reviews can then serve as potent sources for your word-of-mouth marketing efforts. An excellent social media review is a powerful marketing tool. Userpilot review on G2. Think of this as setting up a date.

Business 111

Business Underperforming Technical Team Customer Lifetime Value Systems Review 111

ChurnZero

NOVEMBER 26, 2024

Understanding the salary budget for the role based on responsibilities, the current market, and level. For example, instead of saying “strong communication skills,” specify “ability to effectively communicate complex technical concepts to both technical and non-technical audiences.”

Technical Review 52

Technical Review Sales Recruiting Customer Success Sales Hiring 52

SaaStr

JULY 11, 2025

The Revenue Reality Recent reports show a striking disparity between market presence and market value: OpenAI : $10 billion in annual recurring revenue Anthropic : $4 billion annual pace This means Anthropic has achieved 40% of OpenAI’s revenue scale while operating largely in the shadows of consumer consciousness.

ChatGPT 228

ChatGPT Artificial Intelligence Outsourced Development AI 228

User Pilot

OCTOBER 31, 2024

Improves product-market fit through actionable insights. This workflow should detail how data will be collected, processed, and analyzed (and by who), as well as how insights will be communicated across the organization. Enables teams to track progress toward key performance indicators (KPIs). How to build a product analytics strategy?

Strategy 105

Strategy Underperforming Technical Team Government Customer Lifetime Value 105

Buffer Resources

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

AI Search 107

AI Search Social Media Systems Review Technical Review 107

SaaStr

MARCH 18, 2025

The result was a 5x increase over initial projections – growing from an $8M revenue target to $40M actual results – driven by a belief that market demand justified the investment. ” This distributed structure created intentional communication patterns that might not have developed in a single office.

Scale 185

Scale Sales Hiring Scaling Sales Recruiting 185

Buffer Resources

AUGUST 2, 2024

And the idea that, should a platform move in a direction they don’t like (as is the case with some disillusioned folks on X/Twitter) or disappear from the market completely (which would happen in the case of the U.S. TikTok ban ), leaving the network means abandoning everything they’ve worked so hard to build there. 

Social Media 114

Social Media Underperforming Technical Team Government Blockchain 114

Blulogix

DECEMBER 27, 2024

Focusing on Customer Transparency: Build trust through clear, itemized invoicing and proactive communication about renewals and charges. Preparing for Growth In a dynamic market where subscription management and billing automation are key differentiators, businesses must address revenue leakage to remain competitive.

Payment Features 52

Payment Features Revenue Scale Operational efficiency. 52

SaaStr

DECEMBER 5, 2024

Sydney explains: “The advice for the go-to-market teams is, if you’re not yet, which I can’t imagine, but if you’re not yet leading with AI in your story, you better figure out how to do that fast because that’s what buyers are looking for.” Five years ago, there were only 20 companies on G2’s grid.

AI 273

AI Software Data SaaS 273

SaaStr

APRIL 6, 2025

In the early days, domain expertise was critical as the company established market credibility. They’ve since implemented more gradual transition plans with longer overlaps and clearer communication frameworks to mitigate disruption. “We underestimated the relationship disruption these changes caused,” notes Cuibo.

Scale 202

Scale Sales Hiring Sales Outsourced Development 202

Clouded Judgement

JULY 2, 2025

In Figma, designers work alongside developers, product managers (“PMs”), researchers, marketers, writers, and other non-designers who, in the three months ended March 31, 2025, made up two-thirds of our more than 13 million monthly active users. My note: Their product here is Dev Mode.]

Benchmarks 196

Benchmarks Data Software Review AI 196

Totango

OCTOBER 14, 2024

Go-to-market teams need to prioritize customer ROI as the driver of decision-making, metrics tracking, and relationship management. So, what’s a go-to-market (GTM) team to do? A dated focus For years, getting to “product-market fit” was the holy grail. Account executives can’t sell like it’s 2017 anymore. said Edward.

Scale 71

Scale Marketing Finance Outsourced Development 71