SaaStr
JUNE 7, 2025
Dear SaaStr: We Have More Than 20% Churn Our First Month. And even where you don’t see 20% churn the first month with SMBs, it often lurks, because most B2B apps in SaaS don’t even get 80% of their SMBs activation the first month. If they don’t see value quickly, they’ll churn before they even give you a chance.
SaaStr
APRIL 28, 2025
Dear SaaStr: What Are Some Signs of Potential Churn Even if Usage is Strong? Even with strong engagement, there are subtle signs that a customer might churn. These shifts can lead to reevaluations of tools and vendors, even if engagement is high. More here: Measure Your Churn.
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SaaStr
MARCH 7, 2025
Gong in the early days of this wave was often hurt by consolidation, but today it seems to be benefitting as it itself has become a much broader platform and multi-product. It begs the question: is the sales and revenue acceleration space back?
SaaStr
DECEMBER 14, 2020
“Churn” is a term we all use in SaaS as a core metric, but its roots, as near as I remember and can tell, come from our B2C colleagues. Folks churn out of their Verizon plan, their Netflix subscription, etc. And sometimes they’ll churn even just for a modestly better deal. the dynamics are similar.
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SaaStr
NOVEMBER 27, 2024
Average Monthly Self-Serve (“Online”) Churn Hit New Low of 2.7% a Month Churn especially SMB churn remains Zoom’s biggest challenge at its mature state, but it’s been pushing customers to annual and longer contracts and more. It’s seen churn fall to 2.7% And it still trades at 5x ARR. #1.
SaaStr
MARCH 17, 2021
Churn is a paramount topic in SaaS , as we all know. If every dollar of ARR is worth $6+ in the long term, including upsells and second order revenue … then of course, by the same token, for every dollar of ARR that churns … you’re losing $6 of notional ARR. But maybe even more important is measuring Almost Churn.
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