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Generate More Leads With These 3 White Paper Landing Page Examples

Unbounce

White papers are content marketing powerhouses for business-to-business (B2B) companies. We’re not just sayin’ it: 62% of the most successful B2B marketers think white papers are the most valuable type of content. On the customer side, 71% of B2B buyers use white papers to inform their purchases.

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The Channel Maturity Scale: How Do You Measure Up?

SaaStr

As you can see, the process of readying your business to engage with and operate through the channel is of vital importance to the modern ISV. To help you accurately gauge your business’ channel proficiency, take a moment to download your complimentary copy of our latest white paper— The Software Vendor’s Guid e To C hannel Maturity.

Scale 283
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CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk

SaaStr

Well for Splunk, creating demand as an Enterprise business requires entirely different motions above and beyond just your standard ebooks, whitepapers, and events. As you move down to the individual contributors, salespeople are responsible for closing business and generating their own pipeline. His answer?

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The Parallel Between Cryptocurrency and Continentals

Tom Tunguz

I think about this history when meeting cryptoasset businesses. They each have a white paper, drafted in the font of academic papers with LaTeX equations. The white paper outlines the monetary policy of the economy. Each startup is creating a new currency, like the colonies.

Banking 187
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How Banks Are Winning with AI and Automated Machine Learning

Read the white paper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges. In this white paper, we cover: The landscape of common AI use cases -- across every line of business and function in a bank.

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MQL vs. SQL: What Different Lead Types Mean for Your Business

Unbounce

What’s the lifeblood of any business? Leads are potential customers that can turn into sales and profit for your business. Things like repeat visits or downloading a free resource like a white paper might inch an MQL closer to transforming into an SQL—but there’s no guarantee that their actions will go beyond curiosity.

Business 111
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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

People with connections to the company also downloaded white papers and other things more likely to work than blasting the universe. Some businesses set up a revenue target that is out of an individual rep’s control. They put up a bunch of billboards throughout San Francisco and targeted people in those areas.

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7 Questions Every App Team Should Ask

In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?

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The Essential Guide to Analytic Applications

We interviewed 16 experts across business intelligence, UI/UX, security and more to find out what it takes to build an application with analytics at its core. Embedding dashboards, reports and analytics in your application presents unique opportunities and poses unique challenges.

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How to Choose an AI Vendor

This white paper covers: The top challenges businesses face when evaluating AI vendors. How businesses can gain immediate value from AI. This report explores why it is so challenging to choose an AI vendor and what you should consider as you seek a partner in AI.

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How Banks Are Winning with AI and Automated Machine Learning

In this white paper, we cover: The landscape of common AI use cases -- across every line of business and function in a bank. Read the whitepaper, How Banks Are Winning with AI and Automated Machine Learning, to find out more about how banks are tackling their biggest data science challenges.

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Embedded Analytics: A Force Multiplier for Business

The possibilities for embedded analytics to drive real value for businesses, end users, and society are as fascinating as they are limitless. No matter the industry, brand after brand is finding that analytics can be the solution to a multitude of business challenges.

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Why Operational Reporting is Still Critical in Modern BI

This white paper shares why, in a world full of new features, traditional reporting is still a critical requirement for businesses. Read further to understand the reasons behind its lasting relevance and why it should continue to be an integral part of modern analytics solutions.

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Realizing the Benefits of Automated Machine Learning

While everyone is talking about machine learning and artificial intelligence (AI), how are organizations actually using this technology to derive business value? This white paper covers: What’s new in machine learning and AI. Real-world examples of companies using the DataRobot automated machine learning platform.