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What Makes a Great VP of Marketing in SaaS: A Deep Dive with Jason and Dave Gerhardt, ex-VPM of Drift

SaaStr

Lemkin expresses concern about the changing work ethic and loyalty of sales and marketing professionals, observing a trend of multiple job-holding and lack of commitment. Revenue per employee has doubled since 2021, leading to budget cuts and the necessity for leaders to achieve more with fewer resources.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management

Blulogix

Develop a Partner Onboarding Program: Create a comprehensive onboarding process that includes training on your products, sales techniques, and market positioning. Set Clear Guidelines and Policies: Establish clear policies for pricing, sales territories, and conflict resolution.

B2B 80
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Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

Prospective customers have to be educated. In a world where 47% of first-movers fail , creating a category is a risky business. This is episode six of Scale , a brand new podcast series on moving from startup to scale up. Though he had experience in recruiting, sales and product, marketing was new ground for him.

Scale 112
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SaaStr Podcast #395 with UserTesting CEO Andy MacMillan

SaaStr

What does it take to scale a sales team successfully? Should one hire sales reps 2×2? How does Andy think about hiring sales reps from adjacent companies and industries? How does Andy think about minimizing and optimising sales ramp times? Like how did it impact how you think about operating and leading today?

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Sales Hacker?s Max Altschuler on selling more with less

Intercom, Inc.

Whether you’re at an early-stage startup that’s just made its first sales hires, or part of a fast-moving sales team in a large organization, the key to success often comes down to efficiency. How can you capture, qualify and convert the right leads for your business while working within your means? Short on time?

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Later’s Farhan Virji on adapting B2C support strategies for B2B teams

Intercom, Inc.

Working with both individuals and businesses, the team at Later needs to implement tactics from B2C and B2B to ensure they’re always providing the best experience for their users. This is Scale , Intercom’s podcast series on driving business growth through customer relationships. 3 B2C support trends and lessons learned.

B2C 118
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You Can Have My Old Business That Makes $381,722 a Month

Neil Patel

Instead of just blogging about marketing tactics, I thought I would share my old business model with you and give you the exact emails, power points, and everything you need so that way you can replicate my results. This is a problem businesses have as they need traffic in order to generate sales. Are you ready?