FastSpring

DECEMBER 19, 2019

We Welcomed a Key Executive to the Leadership Team. We’re excited to grow our exceptional leadership team to help us take FastSpring to the next level. We Evolved Our Brand. Given this, we felt it was necessary to have a brand identity that recognized our past but is also synonymous with innovation and a focus on the future.

Technical Review 63

Technical Review Software Review Marketplace as a Service Innovation 63

OpenView Labs

DECEMBER 16, 2019

An increase in competitiveness in the marketplace means candidates have more choices than ever. They want a product/service that’s doing something powerful. That’s why building your brand within the marketplace will be the key to cutting through the competitiveness. How to build a magnetic brand.

Sales Recruiting 53

Sales Recruiting Sales Hiring Scale Trends 53

ChurnZero

NOVEMBER 18, 2022

According to our 2022 Customer Success Leadership Study, CS teams are already underfunded and under-resourced. My job is to continually inform and share knowledge that’s going out in the marketplace. It also helps with brand awareness. Do they have a knack for leadership? Do they have a knack for project management?

Customer Success 98

Customer Success Sales Hiring Headcount Scale 98

ProfitWell

NOVEMBER 7, 2019

PieSync is an integration platform as a service (iPaaS) specializing in customer data. An integration service like PieSync, then, helps save manual labor and eliminate inconsistencies by automatically syncing data across apps.". I enjoyed listening to Jack McCullough , Founder and President of the CFO Leadership Council.

Sales Recruiting 40

Sales Recruiting Scale Sales Hiring Marketplace as a Service 40

Sales Hacker

APRIL 26, 2022

Kathleen is SVP of Marketing at Tradeswell , where she’s on a mission to empower a new generation of digital-first marketplace brands. And I was seeing how scalable B2B tech was and thinking, “What the heck am I doing in an agency with a professional services model where growth means hiring?” powered by Sounder.

Revenue 80

Revenue Sales Hiring Marketing Marketplace as a Service 80

SaaStr

JULY 9, 2019

The challenge, however, is that because of the limited disposable income that both consumers and businesses have, you can’t charge a lot of money for services there. ” At this point we were offering the service for free. They are interested in trying new brands, experimenting with new things.

Scale 172

Scale Sales Recruiting Scaling SaaS Payments 172

Neil Patel

OCTOBER 24, 2020

Additionally, you can use certain metrics, such as: Open rate Click rate Bounce rate Response rate Unsubscribes Lead and conversions Return on ad spend (ROAS) Brand engagement on website by finding out the number of unique visitors, return visitors, and total time spent on the website. IT Consultants. Operations Consultants.

Consulting 132

Consulting Sales Hiring Technical Review Sales Recruiting 132

Sales Hacker

SEPTEMBER 20, 2022

He is currently CEO of Bite, the best-in-class digital ordering solution for restaurants, leading the company to incredible growth within top QSR brands like Chick-fil-A, Taco John’s, and Fazoli’s. We create digital ordering experiences on behalf of restaurant brands. That’s differentiated us in the marketplace.

Technical Review 54

Technical Review Sales Hiring Scale Marketplace as a Service 54

OpenView Labs

APRIL 28, 2021

Content marketing, in its simplest form, is creating and distributing content in order to build awareness about a product or service. Naturally, every brand began investing in content marketing—and in order to rank well, they began feeding search engines (that had ravenous appetites) with a high volume of content.

Data 55

Data Marketing Content Marketing Software Review 55

Sales Hacker

FEBRUARY 12, 2021

An established marketplace is a sign that you’ll have the integrations you need in the future. What makes HubSpot Sales Enterprise stand out is that it was built from the ground up with natively integrated features to support the sales, marketing, and service operations of a large company. 10 best enterprise CRM solutions for 2021.

Payment Solutions 84

Payment Solutions Enterprise Scale Payments 84

SaaStr

SEPTEMBER 4, 2020

I’ve been in software since the ’90s and for over 20 years, nearly that entire time, we’ve been talking about digital transformation, developing strategies, architecting new technologies, and moving beyond digitization to rethinking our businesses, our products, and our services in a way that’s optimized for a digital world.

Scale 165

Scale Underperforming Technical Team Sales Hiring Branding 165

Intercom, Inc.

JANUARY 16, 2020

Andrey explains why embracing the professional services sector in a unique way has paid dividends. We wanted our brand to be not just a company name but a “love mark” to accelerate our word of mouth growth. We also think about community and consultants and professional services as an ecosystem around our product.

Consulting 249

Consulting Marketplace as a Service Scale Development 249

Backlinkfy

FEBRUARY 7, 2019

Having the presence of a diverse range of people in your creative department not only makes financial sense, but it would also help to ensure that sensitives are not overlooked during the development of campaigns and thus provide more trust and relatability towards your brand from consumers.

Marketing 40

Marketing Technical Review Marketplace as a Service Social Media 40

SaaStr

JANUARY 28, 2020

There’s none of the brands that you’ve seen get to an IPO or continue on to a Fortune 500 company that is not making some significant investments there. Our monthly self-service churn went from like 3% to like 9%, right? We know that brand and that is an efficiency that’s then helping that sales team.

Sales Hiring 211

Sales Hiring Scale Underperforming Technical Team Sales Recruiting 211

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. What type of CMO would Ryan bucket himself as; demand gen or brand? How does Ryan think about the relationship between the two?

Sales Hiring 136

Sales Hiring Sales Recruiting Scale Software Review 136

SaaStr

JUNE 10, 2020

But those in-person things and the way that we created awareness in a greenfield space was to get out there in person to get them aware of us, but then to bond them to us, to have them become fanatics of our brand, that interaction. And so here we are, that cast in the wide net, brand awareness. Direct mails have changed, right?

Travel 184

Travel Marketing Scale Outsourcing Services 184

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. And content design definitely spends time focusing on those words, on that service.

User Experience 209

User Experience Strategy Engineering Communication 209

SaaStock

FEBRUARY 14, 2019

He dropped out of Stanford Graduate School of Business and then co-founded LeaseExchange, an online marketplace for equipment leasing. In 2016, André joined Superlógica Tecnologias, a management system designed to service small businesses with a recurring revenue model. Talk: SaaS.City Bootcamp: Sales Leadership.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

A Smart Bear

FEBRUARY 26, 2019

Your values are tested only when the decisions are tough, like losing money, hurting your brand, firing a highly-productive employee who isn’t a culture-fit, or a wonderful culture-fit who isn’t able to be productive. Yes, marketplace businesses can be valuable and defensible. Your values are defined by what you tolerate.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

Sales Hacker

MARCH 2, 2020

Wooden on Leadership. You don’t have to be subservient, forfeit your self-respect, or fake enthusiasm about your product or service. Then a mentor’s invitation from the other side of the world powerfully transforms everything as Joshua embarks on the journey of discovering leadership secrets of strategic selling.

Scale 141

Scale Sales Hiring Sales Recruiting Payment Methods 141

SaaStr

MAY 15, 2020

Finally, before YesWare, she was VP of Sales @ Engine Yard, where she tripled monthly recurring revenue, over the course of her 3+ year tenure, in 3 key leadership roles. We don’t need to have them posted, we don’t need to have them, really, reviewed, they are so woven into our brand. Loving our podcast content?

Sales Hiring 205

Sales Hiring Scale Technical Review Outsourcing Services 205

Unbounce

JUNE 16, 2020

These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. These partners resell your product and benefit from offering ongoing services, usually on a retainer basis. Is your leadership team aligned and bought-in to using external partners to market and sell your product? Reseller Programs.

Outsourcing Services 131

Outsourcing Services Sales Recruiting Scale SaaS 131

Sales Hacker

JUNE 23, 2020

Leah has been a pioneer for customer experience practices for the last two decades, focusing her work on putting customers at the heart of SaaS and service-based technology organizations. Acquisition is the marketing outreach, right, the brand image you’re putting out there, outbound sales. Leah Chaney : Yeah, absolutely.

Scale 67

Scale Sales Hiring Technical Review Customer Success 67

SaaStr

FEBRUARY 18, 2020

I learned so much from you, from, we talked about category creation, why brand matters in B2B. They want to find CMOs who can sort of be stewards of the brand, can really help kind of shepherd the company to that next chapter of growth. It was a blast. Maria : Thank you. And CEOs are being picky too. Maria : It is an important dynamic.

Scale 225

Scale Sales Recruiting Sales Hiring Underperforming Technical Team 225

SaaStr

APRIL 14, 2020

In today’s fast-paced B2B marketplace of instant communication and process automation , businesses cannot afford to rely on the classic definition of a deal. Leverage document templates to speed-up creation and increase brand compliance. Executive Leadership – 43%. Client services – 22%. Finance – 38%.

Technical Review 262

Technical Review Marketplace as a Service Software Review Construction 262

SmartKarrot

SEPTEMBER 1, 2022

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . Another area where quality must stand out is in customer service. Large enterprise clients operate in highly competitive marketplaces and sectors where it takes a lot of effort to make a difference.

Enterprise 10

Enterprise Outsourcing Services Scale Payment Services 10

Intercom, Inc.

SEPTEMBER 26, 2019

The litmus test is if you’ve created a marketplace: are people actually building on your product because there’s value that you’ve created, or is it just a nifty integration? The upside of having this big two-sided marketplace and extending your product into tons of different products with an API is quite large. But are they platforms?

Underperforming Technical Team 170

Underperforming Technical Team Marketplace as a Service Outsourced Development Development 170

SaaStr

NOVEMBER 21, 2020

398: Rob Gonzalez is the Co-Founder & CMO @ Salsify, empowering brand manufacturers to deliver the product experiences consumers demand at every point in their buying journey. And there’s a lot of benefit to running a software as a service, in general. Harry Stebbings: We are back. So if you’re ERP, boom, Workday.

SaaS Payments 277

SaaS Payments Scale Payment Services Payment Solutions 277

SmartKarrot

MAY 15, 2020

All services and products in the market have a certain lifecycle. Only those products that survive the test market are then introduced to the customer base in a marketplace – thus starts the introduction phase. It should rather be oriented to the task of market leadership and not in raising product awareness among the general public.

Strategy 10

Strategy Marketplace as a Service SaaS Scale 10

Sales Hacker

OCTOBER 7, 2021

You can also build your brand as part of this project and remove any alleged “imposter syndrome” (which many men have too, but it isn’t talked about as much). The best products, services, and ideas are nothing without a way to turn them into currency, and sellers are a big part of making commerce happen.

Scale 130

Scale Sales Recruiting Sales Hiring VP of Engineering 130

User Pilot

SEPTEMBER 4, 2023

The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Strategy 67

Strategy Technical Review Business Innovation 67

Intercom, Inc.

JUNE 8, 2021

According to one Microsoft Global State of Customer Service report , 90% of consumers surveyed said that customer service is an important factor in their choice of, and loyalty to, a brand, while nearly two-thirds (58%) would sever their relationship with a business due to poor customer service.

Technical Review 222

Technical Review Underperforming Technical Team Customer Support Marketplace as a Service 222

Intercom, Inc.

AUGUST 30, 2018

Two decades later, these two women are blazing trails in design leadership. Kate: I graduated with a graphic design degree in the late ’90s before there was anything like “user experience” and really got my start in graphic design, advertising, branding, and that kind of stuff. They had to make their own.

Scale 149

Scale Leadership Scaling Venture Capital 149

SaaStr

NOVEMBER 7, 2019

Romain Huet : Of course, besides the brand I mentioned earlier like, Google, Apple and Facebook, and so on, a lot of marketplaces also like Uber and Airbnb they tend to think of themselves as platform because they have the buyers and the sellers connecting to each other. Let’s start with our five key steps.

Payments 126

Payments Merchant Services Payment Solutions Payment Services 126

SaaStr

JULY 11, 2019

TaskRabbit I ran for almost a decade, and then we sold it to Ikea, the global furniture brand in 2017, and so now I spend my full-time job as an investor looking at early stage tech companies. It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid.

Scale 121

Scale Marketplace as a Service Sales Recruiting Scaling 121

User Pilot

SEPTEMBER 4, 2023

The Significance of the Blue Ocean Strategy In an increasingly crowded marketplace, the blue ocean strategy offers companies the opportunity to break out of hypercompetitive red oceans. With globalization and advancing technology, products and services are becoming commoditized faster than ever.

Strategy 52

Strategy Technical Review Business Innovation 52

Sales Hacker

FEBRUARY 19, 2019

She also founded #GirlsClub , which is dedicated to changing the face of sales leadership by helping more women gain the skills and experience needed to apply. During her 18-year sales career, she’s held sales leadership positions at Andreessen Horowitz, VMware, Coverity, Meraki, CORAID, and Inktomi. He also likes to test new things.

VP of Engineering 11

VP of Engineering Sales Hiring Sales Underperforming Technical Team 11