The SaaS Marketing Scorecard - How Does Your Marketing Operation Rank?
Tom Tunguz
MARCH 3, 2020
The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Gabe Larsen , the VP of Growth at Kustomer, has a marketing scorecard that goes one level deeper and breaks down some of the key elements of key marketing processes. Product Marketing is the starting point for marketing.
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