SaaStr

JANUARY 10, 2024

Coming in early on to start the marketing function at Zoom, it was all about driving revenue and surviving. And for his marketing team, it didn’t just apply to marketing, demand gen, or brand, or PR. They didn’t hire a big branding agency or hire a research firm. Rick explained, “Your brand is your reputation.

Sales Hiring 237

Sales Hiring Scale Technical Review Leadership 237

SaaStr

JANUARY 7, 2021

We were fortunate enough to interview CEOs who were in the trenches navigating the COVID-19 pandemic, investors who were advising companies on how best to move forward, and operators who saw explosive growth given the shift to working from home. . Out of its headquarters in Utah, Podium scaled from 5 employees to over 300 employees.

Scale 236

Scale Sales Hiring Scaling B2B 236

SaaStr

NOVEMBER 15, 2022

But I hadn’t really thought of them as a proxy for all SaaS companies until I saw the CEO’s interview from a few weeks back. Vista’s investments are older, established SaaS companies with brands. Revenues are down in some categories, and not others, Growth is probably 20% more challenging than in the best of times.

Cybersecurity 296

Cybersecurity SMB Interviewing Enterprise 296

SaaStr

JUNE 27, 2020

Hiring a “VP” of Sales before you have 2 scaled reps and a repeating process. And, most importantly, infinitely stronger brands. But if they say in an interview they “don’t really care about money” … well … they aren’t sales people. Hiring a brand marketing firm. Your revenue per lead just goes down. Crazy quotas.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

SaaStr

MARCH 27, 2022

Go Long — if you get to Initial Scale with happy customers and good growth. Interview at least 20 potential customers. Salesforce is on track to $20 billion in revenue and closing in on a $100b market cap. Today, it’s coming up on $2b in revenues. Even if it means a lower valuation, or less of a brand.

Scale 360

Scale Sales Hiring Venture Capital Startup 360

Sales Hacker

OCTOBER 31, 2023

Sophie Buonassisi is the Vice President of Marketing at GTMfund, overseeing GTMnow – the media arm of the GTMfund brand – and the internal community. Before joining the GTMfund team, she built and scaled GTM at a predictive conversion optimization company.

Scale 95

Scale Marketing Interviewing AI 95

SaaStr

JANUARY 6, 2021

We also recommend diving into some of our top articles on how to succeed during the interview process and your first few months once you’ve gotten the job including: How to Succeed as a First-Time VP of Sales. ClickFlow , a SEO experimentation tool, is looking for aVP of Sales to help them scale over the coming year. Apply here.

Sales Hiring 316

Sales Hiring Scale Payment Solutions Payments 316

SaaStr

DECEMBER 6, 2021

Will they help you to scale? For example, Pagey, our mascot, ended up videobombing me during an interview with CNBC. You want it to be realistic, but you also want to demonstrate to your investors that you can scale and grow. For PagerDuty, ours were winning enterprise deals and becoming a $1 billion revenue SaaS company.

DevOps as a Service 223

DevOps as a Service Scale Cloud Interviewing 223

SaaStr

JULY 9, 2019

Join Anish Shivdasani, CEO of Giraffe, as he provides unique African experiences learned from scaling to 1M users. Now, unfortunately there are a lot of constraints in Africa, major constraints when you’re talking about setting up and scaling a startup. They are interested in trying new brands, experimenting with new things.

Scale 159

Scale Sales Recruiting Scaling SaaS Payments 159

SaaStr

JUNE 24, 2022

More here: 10 Great Questions to Ask a VP Sales During an Interview. #6. It can provide a quick revenue boost, but it only works one time and you’re taking a chance on losing revenue by angering customers who made a bet on you. Someone with only one or two years of experience at a big brand can’t make the cut.

Sales Recruiting 204

Sales Recruiting Sales Hiring Scale Customer Success 204

User Pilot

OCTOBER 29, 2023

The key factors that affect the willingness to pay include the state of the economy, the quality of the product, your competitors, your brand image, and customer behavior. Effective customer research techniques include interviews and focus groups as they allow you to collect qualitative feedback. Interview preparation template.

SaaS 103

SaaS Interviewing Pricing Market Research 103

SaaStr

MAY 31, 2021

” now we have a strong team, enough revenues to start taking things more seriously, and a global (if accidental) footprint. And flying somewhere crazy for an interview, or doing 30 interviews a week, is … harder. I need more help to scale sales, to build the relationships, and to do the cookie-cutter parts.

Sales Recruiting 311

Sales Recruiting Sales Hiring Scale Branding 311

SaaStr

NOVEMBER 28, 2020

The basic idea was to help folks who haven’t hired a VP or Director of Marketing hire the right one for a pre-Scale sales-driven SaaS company. I want to bring this up again because I interview so many VP/head/director of marketing candidates. Or sometimes an SAL commit (Sales Accepted Lead). Or SQL commit. More on that here.

Sales Hiring 300

Sales Hiring Scale Sales Marketing 300

Sales Hacker

AUGUST 12, 2020

Scaling Your Personalization. AI can help scale this, but we need to be careful not to rely too heavily on it. To scale your outreach you need to build a system to ensure your message gets seen. The system you set up becomes even more important once you begin doing outreach at scale, but I’ll go over that more later.

Scale 107

Scale Scaling AI Search AI 107

Buffer Resources

DECEMBER 12, 2023

I think of systems as part of the broader PARTS model of becoming a creator (Product, Audience, Revenue, Trust, Systems) as created by Jay Clouse). By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience. 

Systems Review 104

Systems Review Social Media Technical Review Scale 104

SaaStr

MARCH 26, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations. Manual processes first. Names stick.

Scale 152

Scale Payment Services Payment Methods Scaling 152

SaaStr

OCTOBER 30, 2021

Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! I sent cold emails and LinkedIn messages and ended up with nine interviews. From those nine interviews, I received four offers. 7 Tips to get 7,000 Customers. Just make sure you are relying on the data to do so!

Scale 254

Scale Sales Hiring Sales SMB 254

User Pilot

JANUARY 16, 2024

Building an effective review funnel that converts is pretty straightforward, but brands can get lost on its value. In case of negative reviews , invite the customer to a one-on-one interview to learn more about their problems and try to fix them. ” on a 1-to-5 or 1-to-7 Likert scale. Look no further!

Systems Review 104

Systems Review Scale SaaS Branding 104

Sales Hacker

DECEMBER 1, 2020

A career marketer’s advantage in growing holistic revenue [17:54]. The role of branding in marketing [19:27]. Building and leveraging a differentiated brand as a growth amplifier [22:29]. Jake is an interesting guy with a lot of really interesting ideas about brands and about scaling organizations.

VP of Engineering 63

VP of Engineering Branding Scale Marketing 63

FastSpring

MARCH 3, 2023

I interviewed him live on LinkedIn about four signs that SaaS companies have outgrown Stripe. Recurring Disruptions to Service Are Impacting Your Revenue Perhaps you keep finding yourself in a situation where you are experiencing card declines or interruptions in service related to integrations or technical issues.

Merchant Services 131

Merchant Services Payment Services Outsourcing Services SaaS Payments 131

User Pilot

JANUARY 10, 2024

User research methods for SaaS: Usability testing User testing User interviews Focus groups Session replays First click testing User feedback surveys Card sorting A/B testing Product analytics Heatmaps Userpilot can help you conduct user experience (UX) research and easily interpret the data. Choose the appropriate research method.

User Experience 103

User Experience Interviewing SaaS Underperforming Technical Team 103

Intercom, Inc.

AUGUST 31, 2022

Every brand can be successful on social media. You want to put together some guidelines and sample scripts based on your brand voice for a myriad of different scenarios such as issuing refunds, shipping delays, or cancellations. As the company scales, you start to see a lot of repetition of the issues and the questions.

Social Media 118

Social Media Engagement Scale Branding 118

SaaStr

APRIL 24, 2019

Alexandr Wang is the Founder & CEO @ Scale, the startup providing high quality training and validation data for AI applications. To date, Alexandr has raised over $23m with Scale from some of the best in the business including Index, Accel, Y Combinator, Dropbox’s Drew Houston, Justin Kan, Thumbtack’s Jonathan Swanson and more.

Scale 126

Scale Scaling Sales Hiring Customer Success 126

Intercom, Inc.

DECEMBER 21, 2021

But as you scale beyond Series A, how can you be sure you’re choosing the right lane? In this episode of Inside Intercom, our Director of Brand Marketing Sarah Tran had the honour of sitting down with Amanda for a chat about how governments can leverage technology to build better services and empower its citizens. There we have it.

VP of Engineering 118

VP of Engineering Scale Technical Review Outsourcing Services 118

User Pilot

JANUARY 22, 2024

A well-designed framework also enhances your ability to scale and adapt as your product and market evolve. Whether that is brand awareness, lead generation, or sales, your chosen framework should align with the objective. When crafting your message, you must also note that the message will define how your brand is perceived.

Product Marketing 102

Product Marketing Marketing Social Media Scale 102

Totango

OCTOBER 20, 2022

Empathy can be difficult to test for in an interview, but some questions to ask are: How would you go about delivering bad news to a customer? CSMs should be conscious of their role in helping your company expand its revenue. Developing meaningful interview questions. Develop Meaningful Interview Questions.

Sales Hiring 90

Sales Hiring Customer Success Sales Recruiting Technical Review 90

SaaStr

MARCH 18, 2019

Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. Here’s what Claire talks about: How to avoid trapdoor decisions when scaling. Lessons for scaling high-growth organizations.

Scale 116

Scale Payment Services Payment Methods Sales Hiring 116

Intercom, Inc.

SEPTEMBER 22, 2020

At the time, the advent of modern technology, like caller ID, spam protection software, and ad blockers, offered a way to finally dodge brands’ non-relenting bids for attention. What do these brands have in common? You can also read a full transcript of the interview which has been lightly edited for clarity.

Venture Capital 211

Venture Capital Advertising Communication Branding 211

OpenView Labs

NOVEMBER 30, 2021

The ‘haves’, defined by growing quickly out of the gate and then maintaining 50% or faster revenue growth at significant scale, have seen their valuations skyrocket over the years. OpenView has been tracking growth rates by ARR scale for four years running. This is most visible among publicly traded companies.

Payment Services 80

Payment Services Benchmarks SaaS Payments Merchant Services 80

User Pilot

JUNE 20, 2023

Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. User interview prep sheet.

Underperforming Technical Team 95

Underperforming Technical Team Social Media Scale Interviewing 95

User Pilot

MARCH 14, 2024

Book a demo and see how Userpilot helps SaaS brands like yours to understand in-app behavior, generate customer insights, and deploy solutions to improve customer engagement. Customer lifetime value : This metric calculates the total projected revenue a customer brings to your business over the span of their entire relationship.

Customer Lifetime Value 103

Customer Lifetime Value SaaS Underperforming Technical Team Retention 103

Tom Tunguz

OCTOBER 21, 2014

In addition to managing the experiments of performance marketing, the Ops and Analytics team measures qualitative metrics like net promoter score, aided and unaided recall, and sentiment analysis of the brand. Zendesk’s strong brand enabled its efficient growth. Zendesk’s strong brand enabled its efficient growth.

Scale 195

Scale Marketing Growth Hacking SaaS 195

FastSpring

APRIL 13, 2023

From leading sales at Zillow to brand strategy at Tumblr to revenue at FiscalNote (a global policy platform), Justin Scott started noticing a trend. Thanks to massive technological advances happening in big data and AI, Justin saw new possibilities for improved user experiences with a brand. What are the values of the brand?

Payment Methods 115

Payment Methods Marketing Payments SaaS Payments 115

User Pilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Iterate on your pricing strategy to make the product competitive while generating enough revenue to support its growth. Collecting user feedback at scale is dead easy in-app. The best part?

Acquisition 103

Acquisition Scale Onboarding Marketplace as a Service 103

Intercom, Inc.

APRIL 28, 2022

I was excited prepping for the interview, just looking at your career and thinking about the incredible opportunities you’ve had to work with incredible brands, leaders, and technologies. Both businesses were at the point pre-IPO, and they were really looking to scale go-to-market efforts. But you already answered it.

Scale 118

Scale Technical Review Scaling Retention 118

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

SaaStr

SEPTEMBER 26, 2019

Gaetan Gachet : All right, so usually the way I start this session is I ask the crowd which revenue stage they’re in. So when I joined we’re pretty much pre-revenue. If you can talk about the benefits of that and how that grew as you scaled. One and 10? Okay, cool. I guess you guys are familiar with that program.

Scale 136

Scale Sales Hiring Sales Recruiting Technical Advisors 136