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How Revenue Leaders at Box, Calendly, and Lattice Scaled From $0 to $100M+ and Beyond

SaaStr

Solving High Volume, Low Conversion at Lattice Dini Mehta joined Lattice at $3M in revenue when it had just 10 people in seat for Go-To-Market and 7 salespeople. She was hired because they saw a bit of softening in new business growth, and she came to help diagnose what was going on and help scale the business.

Scale 209
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Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

Jess Weimer, Senior Vice President of Revenue Marketing at Podium, discusses why it’s time to pivot from demand generation to revenue marketing and best practices for making that pivot. Pillars of Revenue Marketing . Scale your alliance and solution partner marketing portfolio to amplify net new acquisition. .

Scale 224
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10 Great Questions to Ask a VP Sales During an Interview

SaaStr

Let me give you a partial interview checklist that may help a bit. If so, what role do they need to play at this stage when capital is finite? (This will ferret out if he/she can play at an early-stage SaaS start-up successfully — and if he knows how to scale once you scale). Ready to hire your first VP Sales?

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How to Market at Mass Scale with Whereby

SaaStr

In today’s SaaStr podcast episode, Harry Stebbings sits down with Ryan Bonnici, Chief Marketing Officer at Whereby to chat about how to market at scale. I have about 20 open roles on my marketing team at Whereby and I think in the last three weeks, I’ve probably done about 250 interviews.

Scale 155
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From Zero to Hero: How to Dominate Outbound SaaS Sales with Rippling and Founders Fund on CRO Confidential

SaaStr

For context – Ashley had previously helped Sam scale Brex’s outbound sales from $2M to over $300M in ARR as Senior Director of SDR. Ashley joined Brex at $2M in ARR, and she was tasked with taking what existed and scaling it. Some businesses set up a revenue target that is out of an individual rep’s control.

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3 CEO Lessons in Scaling Enterprise CX with HubSpot’s CEO: SaaStr Podcast 475 and Video

SaaStr

In the age of the customer, how can growing companies scale their CX efforts over time and through expansion? Ginger Conlon, the Director of Thought Leadership at Genesys, interviews Hubspot CEO, Yamini Rangan, about best practices in delighting customers and aligning efforts across the organization. #1 Key Takeaways.

Scaling 229
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The appliance of science: Mark Roberge’s formula for scaling

Intercom, Inc.

Applying data and science to scaling has become easier because of the shift that’s happened in the software industry over the past 15 years, from outside sales to inside sales. A data-driven framework for scaling. Mark’s latest ebook, The Science of Scaling , outlines a precise framework for success.

Scale 226