Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. At the same time, brand became less exciting—and sometimes an afterthought. Companies have found their edge by investing in incredible brands, and a company’s brand has become its differentiator. What Goes Into a Brand? It was too “fluffy.”

Branding 145

Branding Underperforming Technical Team Scale Growth Hacking 145

SaaStr

OCTOBER 21, 2020

Having a functioning product team will make that balance just a tad easier. . Sometimes as business owners and teams we make assumptions. A huge problem most teams face is homogeny. The curve can die off, and if you don’t know when to let go, it can be bad. . It’s easy to forget that you aren’t the customer.

Underperforming Technical Team 204

Underperforming Technical Team Interviewing Branding Investment 204

Sales Hacker

MARCH 30, 2023

Related: The Ins & Outs of Variable Pay Compensation Structure for Sales Teams 2. Company B doesn’t overly penalize you if you perform poorly — they will continue to pay you some level of variable despite poor performance. Spoiler: All of these are bad signs.) Scenario 1: You underperform by 20%.

Compensation 74

Compensation Underperforming Technical Team Sales Recruiting Sales Hiring 74

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

SaaStr

JANUARY 16, 2023

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. That doesn’t mean they are “bad” Many, in fact, will thrive as a VP or Director somewhere else. It’s just they won’t make it at your particular, early-stage, quirky, pre-brand startup.

Sales Hiring 254

Sales Hiring Startup Underperforming Technical Team Branding 254

Tom Tunguz

MARCH 3, 2020

Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. And second, the scorecard provides a way for a team to understand their strengths and weaknesses. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.

Underperforming Technical Team 297

Underperforming Technical Team Marketing Scale Social Media 297

Intercom, Inc.

JUNE 13, 2018

Product positioning, knowledge and brand awareness are your first ports of call in the early days. A bad version of this opportunity is spending half of your annual marketing budget on sponsoring a conference closing party. Any company’s first events team member will need to be a curator, then a promoter and lastly a producer.

Branding 205

Branding Outsourced Development Scale Travel 205

Unbounce

JANUARY 28, 2020

When they do, they undermine your campaign thanks to inconsistent branding, rushed copy, or poor-quality images. Full disclosure, one of the reasons we approached Packlane is because we have serious :heart-eyes: for their gorgeous branding—and how seamlessly it’s woven into each of their landing pages. One launch comes to mind.

Branding 143

Branding Underperforming Technical Team Education Subscription 143

SaaStr

JANUARY 29, 2023

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). The #1 reason to do a start-up is Career Development. Third, There are Gems At These Top Brands. Sometimes it’s VP Marketing.

Sales Hiring 273

Sales Hiring Scale Underperforming Technical Team Startup 273

Intercom, Inc.

MAY 28, 2018

Working as Sales Development Representatives at Intercom, we deal with a huge volume of conversations with potential leads that come in through live chat. Above all, it was a poor experience for our existing customers. Enter our chatbot to help lead qualification. And then our chatbot stepped in to the rescue.

Scale 187

Scale Underperforming Technical Team Sales Customer Support 187

Intercom, Inc.

JUNE 10, 2020

I hope this post allows people and teams to safely talk about Product Judgment. If you ever had to face a Manager, Director or Exec as they make bad product decisions and you’re struggling to persuade them otherwise, this post will help you. It takes years to build, and therefore ranges from very weak to very strong.

Underperforming Technical Team 291

Underperforming Technical Team Interviewing Communication B2B 291

Sales Hacker

DECEMBER 7, 2021

Join us for a candid conversation about leveraging feedback to understand your internal brand. What your internal brand is. Building your internal brand [20:19]. From a goal setting perspective, you can’t make it so unattainable that it drives resentment from the team. powered by Sounder. What You’ll Learn.

Branding 79

Branding Technical Review Underperforming Technical Team Sales Hiring 79

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Tracking user behavior in-app enables product teams to find ways to improve product experience. Competitor analysis enables PMs to find areas where rivals fail customers and develop sound positioning and differentiation strategies.

Underperforming Technical Team 100

Underperforming Technical Team Marketing Market Research Outsourced Development 100

Unbounce

JUNE 18, 2019

There was also just so much bad marketing out there —spammy, inauthentic, half-baked. You want your website to convert better, but you’re left relying on developers to help you execute and it sometimes slows you to a stop. We want to team up with you—not just to make this easier, but to make it your default setting. The result?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 110

B2B Technical Advisors SaaS Payments Underperforming Technical Team 110

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.

Scale 208

Scale Sales Hiring Cybersecurity Underperforming Technical Team 208

BetterCloud

APRIL 8, 2024

We hosted our first hackathon in our brand new office in beautiful Mexico City, MX! Fostering customer relationships through innovation Over the course of 2 exhilarating days, our team of engineers, product managers, and designers collaborated closely with our customers. But this was no ordinary Hackathon. The result?

Underperforming Technical Team 52

Underperforming Technical Team Innovation Development Engineering 52

SaaStr

DECEMBER 14, 2020

But don’t push the customer and prospect to a breaking point before you’ve “earned” the right, from a brand perspective, to ask for all the seats up front. More on that here: The $2 Million Dollar Man/Woman: How to Think About Scaling Your Customer Success Team. Now some bonus tips: Build an enterprise-only sales team.

Scale 293

Scale Sales Hiring Underperforming Technical Team Point of Sale 293

Neil Patel

OCTOBER 25, 2020

But should you build your own in-house marketing team or hire an agency partner? Digital agencies are companies that help other businesses perform a specific function such as marketing, development, or design. They act as a substitute for an in-house team, serving the same labor function but outside of the organization.

Sales Hiring 145

Sales Hiring Outsourcing Services Underperforming Technical Team Sales Recruiting 145

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. Including: Advertising & Media Digital Advocacy Brand Strategy Reputation Management Public Relations Data & Analytics. DeSantis Breindel – Best for Branding Strategy.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

SaaStr

FEBRUARY 13, 2024

How do you build out a Sales Development (SDR) function at your SaaS company? Establishing a baseline for successfully doing outbound with the existing sales team you have is critical before investing in a dedicated SDR function. The first hire after six AEs was a senior hire, Ashley Kelly, as Senior Director of Sales Development.

Sales Hiring 171

Sales Hiring Scale Underperforming Technical Team Revenue 171

Sales Hacker

FEBRUARY 27, 2020

The best way to do that is to develop the right behaviors in your sales reps. There are many things that can drive revenue growth within your company, but as a sales leader, it all starts with your team. Here are five key areas to challenge your team on in order to grow both them and your company. You have to be a sales LEADER.

Underperforming Technical Team 96

Underperforming Technical Team Development Revenue Sales Hiring 96

SaaStr

AUGUST 1, 2022

The developed world revolves around e-commerce. Push yourself and your team to keep an open mind when you’re considering whom you can serve and how you can serve them. Embed innovation into your team’s DNA. Innovation should happen across the entire company, not just in the product team. Global approach. it can’t be done.

Underperforming Technical Team 201

Underperforming Technical Team Marketing Innovation Investment 201

The Marketing & Growth Hacking Publication

MARCH 3, 2019

Or maybe you run a B2B brand and can’t for the life of you figure out why you inherited a website that is so poorly designed and structured for SEO. Bad web design is a trend among B2B brands. But you might be wondering, Why are these sites SO bad? Get your priorities straight by creating a customer-centric team.

B2B 40

B2B Underperforming Technical Team Branding Sales Hiring 40

User Pilot

JANUARY 31, 2023

The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs. Bad customer support: Poor customer support leaves customers without help or thinking their complaints are not taken seriously.

Churn 98

Churn Underperforming Technical Team SaaS Payments Payment Solutions 98

Sales Hacker

SEPTEMBER 24, 2022

There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

JANUARY 22, 2024

For your product marketing strategy, however, you’ll need to align your sales and marketing teams, create a value-based pricing strategy , collect and apply customer feedback , and map out the customer journey. It keeps you and your team on the same page, with a clear vision and a good understanding of your audience and goals.

Product Marketing 100

Product Marketing Marketing Social Media Scale 100

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

Audacix

MAY 11, 2023

A vulnerability assessment tools or virtual app scanning for your software team has become as important as your git repository or your ticket management system. You might end up building a whole team in-house to support the open source tool of your choice, which, one would think, defeats the purpose of going open source in the first place?

Underperforming Technical Team 52

Underperforming Technical Team Software Cloud Software Engineering 52

Neil Patel

JUNE 21, 2021

Word-of-mouth referrals are great advertising for your brand and an enormous confidence booster for would-be buyers. You won’t gain word-of-mouth referrals if you provide a poor experience. When you’re seeking continual growth, brand advocacy, and retention, the simplest strategy is to provide a stellar customer experience.

Social Media 136

Social Media Underperforming Technical Team Advertising Software Review 136

User Pilot

MARCH 7, 2024

Customer engagement is a wider concept than user engagement encompassing customer interactions with the brand across all customer journey stages. AI writing assistants help teams make their microcopies concise but informative and engaging. The latter is only limited to user behavior within the product. User churn rate. Loyalty program.

Engagement 101

Engagement Metrics Underperforming Technical Team Scale 101

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. How Clearcalcs improved user activation with Userpilot.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Neil Patel

OCTOBER 29, 2020

The bad news is that marketers waste 37 to 95 percent of their marketing budget. You’ll want to break each of these areas down in enough detail so you (and your team) can work with each of these areas properly. ” Goals like increasing customer trust or improving brand reputation are examples of qualitative goals.

Underperforming Technical Team 145

Underperforming Technical Team Strategy Development Payment Methods 145

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners. An example is shown below.

B2B 95

B2B Underperforming Technical Team B2C Scale 95

Intercom, Inc.

MAY 13, 2022

Oftentimes a good customer service experience starts with developing a sound process. With ticketing workflows that put the emphasis on conversations not tickets, customer support teams now have the ability to categorize, prioritize, and assign issues as they arise. What is a customer service process? Messenger-based customer service.

Underperforming Technical Team 129

Underperforming Technical Team Customer Support Technical Support Churn 129

Totango

JANUARY 26, 2021

When you know why customers are leaving you, you can develop appropriate preventive measures. Customers may encounter snags at any point during their journey with your brand which make them more likely to churn. Escalation stage: Slow response time or weak communication to a support request. Poor Customer Fit.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

User Pilot

DECEMBER 13, 2023

How do you develop a robust UX strategy? TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. TL;DR UX strategy provides guidance to the UX design team on how to create and improve experiences that satisfy user needs. This is the main focus of the article.

Strategy 95

Strategy Underperforming Technical Team User Experience SaaS 95