article thumbnail

Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

That is, in order to stay competitive, businesses need to put customers first by creating engaging, personalized customer experiences. But in order to stay successful in this new landscape, businesses need to run with customer engagement in mind. Consumer expectations for exceptional, engaging experiences are rising.

Scale 228
article thumbnail

The Channel Maturity Scale: How Do You Measure Up?

SaaStr

In turn, charting a course to channel proficiency depends upon optimizing your channel partner engagement strategy at every stage. As you can see, the process of readying your business to engage with and operate through the channel is of vital importance to the modern ISV. A delicate balance for the Modern ISV.

Scale 278
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is User Engagement Analysis? Top 9 Metrics to Track

User Pilot

How do you conduct user engagement analysis? How do you use the insights to improve user engagement? We also look at a couple of analytics tools for analyzing user engagement. TL;DR User engagement is a measure of how active your users are inside the product and how good the product is at keeping them interested.

article thumbnail

Q&A with Aruba: How We Scaled Our Customer Engagement Strategy

Totango

What do you do when you realize that 95 percent of your customer base is tech-touch and you don’t have the manpower to properly engage with and measure this group? Getting Started: Tips for Implementing an Effective Customer Engagement Strategy. How many employees support digital engagement at Aruba?

Scale 110
article thumbnail

Monetizing Analytics Features: Why Data Visualizations Will Never Be Enough

Think your customers will pay more for data visualizations in your application? Five years ago they may have. But today, dashboards and visualizations have become table stakes. Discover which features will differentiate your application and maximize the ROI of your embedded analytics. Brought to you by Logi Analytics.

article thumbnail

From $5M to $100M: How to Scale a Multi-Product Startup with Lattice CEO Jack Altman (Video + Podcast)

SaaStr

When Lattice launched its engagement product in 2018, it had a humongous lift with almost double the quarterly booking rate overnight. Marketing It’s hard to evolve your brand and your story to customers. With the second product, Lattice had a higher price point per customer, which everyone expects, but it doesn’t always happen.

Scale 231
article thumbnail

Scaling Customer Success in 2022 From Series A to IPO with Snyk io, Vanta, Crane, and Hook (Video)

SaaStr

SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. An effective digital customer success strategy will also help you scale everything you do.