Intercom, Inc.

DECEMBER 21, 2021

We continued to adjust to working from home , and our company culture evolved accordingly. The Ultimate Customer Support Tech Stack for 2022 outlines the strategy and tools that support teams can implement next year to future-proof their customer support tech stacks. Niamh O’Connor , Brand Editor.

Technical Review 196

Technical Review Scale Innovation Company Culture 196

SaaStr

AUGUST 8, 2021

It’s important to have a strong culture. Your company culture is similar to your brand. However, this is part of the strategy to help middle-income Americans be more financially secure, not just for growth’s sake. It’s the foundation of how you show up and what you’re going to produce and why.

Banking 269

Banking Social Media Company Culture Innovation 269

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

Sales Recruiting 131

Sales Recruiting Sales Hiring Scale Social Media 131

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Buffer Resources

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Here is their advice for someone looking to grow in the field.

Social Media 107

Social Media Sales Hiring Branding Technical Review 107

Neil Patel

AUGUST 28, 2020

Your target business goals and outcomes determine what SEO strategies and tactics you’ll need. And because no SEO agency is a one-size-fits-all for all strategies, industry verticals, and company sizes, knowing these basics lays the foundation for who you’ll partner with. A Defined Process to Execute SEO Strategies.

Outsourcing Services 144

Outsourcing Services Sales Hiring Outsourced Development Company Culture 144

Intercom, Inc.

FEBRUARY 25, 2021

Then, you need to arrange your customers into groups or personas according to their pain points, their needs, the ways they interact with your brand. Plus I’ve had three stints on the client-side, working on customer experience strategy, or running the CX group there. So, it’s been a full and fun ride.

Scale 211

Scale Consulting Interviewing Customer Support 211

SaaStr

MAY 19, 2022

Building a great product and a customer support team to match its quality, both lead to the development of trust between your company and its customers. These customers become your brand ambassadors and drive your growth organically. Profitability is power. Formalize the process of helping generalists to grow into specialist roles.

Development Team Review 247

Development Team Review B2C Compensation Technical Review 247

Totango

MARCH 4, 2022

B2B customer success management is a strategy for promoting outcomes that meet client goals. This is intended to ensure that the client’s experience with your brand aligns with their expectations so that they remain satisfied customers inclined to continue buying from you and promoting your brand to others.

B2B 92

B2B Customer Success Technical Review B2C 92

SaaStr

MARCH 11, 2022

An analysis of top YC companies shows that 95 percent of these companies are going to have offices post-pandemic, and most of them will be hybrid. Most of the iconic brands in technology are building hybrid workplaces. These are companies that want to get back to the same office environment as before the pandemic.

Data 263

Data Leadership Development Technology 263

Buffer Resources

SEPTEMBER 5, 2023

All three now work at a senior level at companies known for their top-notch social media strategies. For too long, many brands and individuals have considered running social media accounts ‘easy’, something that could be handed over to the intern. Here is their advice for someone looking to grow in the field.

Social Media 52

Social Media Sales Hiring Branding Technical Review 52

OpenView Labs

AUGUST 17, 2021

Both Salesforce and Okta are known for setting the bar when it comes to creating and sustaining a culture built around truly loving the customer. They have proven that, done right, a truly customer-centric culture is a powerful competitor differentiator. . A stellar company culture is actually one of the reasons Krista joined Okta.

Company Culture 88

Company Culture Sales Hiring Finance Customer Support 88

Neil Patel

OCTOBER 4, 2020

And in the ideal case, a partner that can help take over the execution of your new data-informed strategy, particularly when it comes to the marketing aspect. Thought leadership describes the esteem and authority a company is held in in a particular industry. Thought Leadership. A Solid Client List.

Artificial Intelligence 136

Artificial Intelligence Technical Review Underperforming Technical Team Machine Learning 136

Kellblog

JULY 30, 2023

We were so desperate for marketing talent that at one point we hired the former brand manager for Chuck Wagon dog food. We were slow to the web (but had a great strategy once we went there). Let’s just say I saw plenty of problems along the way. At Ingres, I think I had 9 bosses in 7 years. We had strong operational discipline.

Software Review 66

Software Review Technical Review Sales Recruiting Artificial Intelligence 66

Neil Patel

NOVEMBER 5, 2020

Getting your entire funnel and brand to work consistently across every touchpoint has massive leverage. Do they have a great company culture? Most companies omit this characteristic when ticking the criteria for choosing an agency of any kind. Why is this helpful? Do they have clients’ portfolio(s)? You shouldn’t!

Marketing 124

Marketing Technical Review Social Media Systems Review 124

Neil Patel

AUGUST 11, 2020

Deliverable: a fully-managed content marketing plan, strategy, and system Goal: attract more of the right visitors to your website with high-quality content End result : a blog 100% managed by someone else. Similar core values and company culture. Take a moment to revisit your company’s core values and culture.

Marketing 144

Marketing Web Development Web Developers Social Media 144

Buffer Resources

SEPTEMBER 11, 2023

This is your street credibility and personal brand all rolled into one. Thanks to that hard work and consistency, I've established a personal brand grounded in credibility and respect, and grown my follower count to 45,000. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

Sales Recruiting 52

Sales Recruiting Sales Hiring Scale Social Media 52

SaaStr

APRIL 20, 2022

Key strategies to attract, nurture, and retain sales talent. Little gestures of gratitude and intention will go a long way in creating a tremendous culture of success.” Your brand matters—whether it’s hiring or retaining a candidate or the entire sales team in your organization. . Implement systems to attract great talent.

Sales Hiring 220

Sales Hiring Scale Retention Sales 220

SaaStr

APRIL 16, 2020

* How does Carolyn think startups and larger companies can replace the leads that are lost from having no events in a COVID-19 world? How are PagerDuty shifting their strategy? How does PagerDuty think about brand marketing? What are the challenges with brand marketing? Always a huge source of leads for B2B companies.

Scale 192

Scale Underperforming Technical Team Leadership Branding 192

Intercom, Inc.

JUNE 9, 2021

It’s really nice to start at a company where it’s clear from the start that they care about the employee experience.” – Masha, Brand Producer. These are the modules and experiences that provide a fundamental understanding of our business, covering mission, vision, strategy, product, and organizational structure.

Onboarding 253

Onboarding Sales Hiring Scale Systems Review 253

SmartKarrot

DECEMBER 13, 2023

As a customer success expert, I’ve witnessed firsthand the transformative power of effective customer success strategies in driving business expansion. This level of customer satisfaction not only retains existing clients but turns them into advocates who amplify your brand and contribute to a positive feedback loop.

Customer Success 10

Customer Success Engineering Strategy Company Culture 10

SmartKarrot

DECEMBER 13, 2023

As a customer success expert, I’ve witnessed firsthand the transformative power of effective customer success strategies in driving business expansion. This level of customer satisfaction not only retains existing clients but turns them into advocates who amplify your brand and contribute to a positive feedback loop.

Customer Success 10

Customer Success Engineering Strategy Company Culture 10

Intercom, Inc.

APRIL 29, 2021

Just ask any content marketer – they would rather have the resources and the time to focus on both, because to build a strong marketing brand, you need an approach that covers both the awareness and the acquisition. That’s why, if you want to build a brand that stands out from the crowd, you need to be open to experimentation.

Content Marketing 118

Content Marketing Innovation Scale Marketing 118

Neil Patel

NOVEMBER 6, 2020

Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. This is also a critical characteristic to check for, as it gives you a sense of the type of companies the agency typically works with. Great company culture.

Sales Hiring 109

Sales Hiring Marketing Social Media Marketplace as a Service 109

Neil Patel

NOVEMBER 18, 2020

You’d likely jot down a few lines discussing strategies, costs, and methods behind the steps you would take to achieve those goals. An e-commerce business plan is a strategy for how your business will work, how you’ll fund it, who your audience will be, and how you plan to succeed. Part 2: Description of the Company.

Business 133

Business Social Media Revenue Company Culture 133

ChurnZero

APRIL 8, 2020

After all, whether you like to admit it or not, customers tend to trust their peers much more than your brand. They are the lifeblood of your brand. Once you have this ingrained in your company culture, you are already on your way to creating customer advocates. Community as an advocacy strategy. In English?!

Retention 81

Retention Software Review Customer Success Churn 81

OpenView Labs

DECEMBER 21, 2020

We’ll see more services companies adopt a product led growth strategy but for selling their services online. Trust will become more and more important as a brand attribute”. We’ll see more of a premium put towards product brand experiences as organizations focus on product qualified leads.”.

SaaS Payments 96

SaaS Payments Payments Payment Services Payment Solutions 96

Buffer Resources

SEPTEMBER 12, 2023

Many of the companies generating buzz on social media right now likely all have something in common: it's not just their brand accounts posting great content, but their employees too. 💡 Are you an employee looking to build your own personal brand? What is employee advocacy? Internal recognition and opportunities.

Branding 112

Branding Social Media Engagement Company Culture 112

Sales Hacker

JUNE 23, 2021

Over 2 million annual visitors and more than 18,000 community members contribute with the aim to help all sales pros succeed – from brand new SDRs to the head of RevOps. Content and company culture. Sales strategy. But startups have unique sales requirements and strategies, and First Round Review is here to help.

Sales 80

Sales Technical Review Outbound Sales Team Interviewing 80

OpenView Labs

OCTOBER 26, 2021

Does your product-led growth strategy deliver on its promise to customers and prospects? . The exciting thing about prototypes is that large-scale experiments can be built through open-source projects , which companies like Netflix and Linkedin will do as a strategic way of recruiting top talent. . Hire for brand even earlier. .

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

OpenView Labs

FEBRUARY 20, 2020

On the surface, integrating enterprise sales into a resolutely product-led company might seem like an almost impossible pivot, but it’s actually more common than you might think. In my role as Head of Global Sales Strategy and Operations at Atlassian, I lead the team that is redefining how B2B software is sold to enterprise companies.

Enterprise 52

Enterprise Sales Hiring Sales Underperforming Technical Team 52

Upscope

JUNE 5, 2019

Related : 7 companies show you their customer experience strategies Resource : The Simplest Win for Improving Digital Customer Experience Create peak moments and avoid the one bad pit I love this one. People are not expecting every company to go above and beyond and when you do, you create a peak moment. ".all

Technical Review 58

Technical Review Software Review Systems Review Education 58

User Pilot

JANUARY 26, 2023

That said, let’s talk about customer advocacy and review some examples to make your company stand out in your niche and drive exponential growth. TL;DR Customer advocacy is a company culture where the needs and goals of the customers are heavily prioritized. And it can either be points-based or referral-driven.

Strategy 97

Strategy Software Review Social Media Onboarding 97

OPEXEngine

JANUARY 13, 2021

Large tech companies are expected to be very active in M&A in 2021, as they build out SaaS offerings and platform strategies, especially given high stock prices. Company culture: Remote work opens some of the barriers to increased diversity. Trust is more important as a brand attribute, since selling is contactless.

Sales Recruiting 52

Sales Recruiting Sales Hiring SaaS Benchmarks 52

Neil Patel

APRIL 9, 2021

Whether you’re hiring, promoting, or putting together marketing strategies, LinkedIn Insights can help you make the most of an already powerful business platform. This section also helps with branding and reach so you can better measure your performance on LinkedIn. What Are LinkedIn Insights? LinkedIn Talent Insights.

Scale 125

Scale Social Media Advertising Marketplace as a Service 125

CustomerSuccessBox

SEPTEMBER 15, 2021

Due to high records in the cost of customer acquisition, brands have become much more invested in developing strong customer relationships. SaaS companies have a much deeper insight into how and when their products are being used. This gives it easier for them to choose a proactive customer success strategy. Company knowledge.

Outsourcing Services 52

Outsourcing Services Outsourced Development Customer Success B2B 52

OpenView Labs

APRIL 29, 2019

A simple gut check to help you assess your company culture is to ask yourself if you can easily and clearly articulate your business’ strategy for areas outside of product. You’ve done the gut check, acknowledged the bias, and put some strategies in motion to help right the balance of recognition across all your departments.

Scale 58

Scale Sales Hiring Engineering Compensation 58