AWS Branding Company Culture Strategy 
SaaStr
MAY 23, 2019
And the point we’ll make is we need to separate kind of vision, which is kind of an end-state goal for the company, from strategy which is kind of a systematic path to get there. Notwithstanding that real value, there’s also big brand value in the VCs you pick. Wait a minute, you’re the CEO of a company.
SmartKarrot
JUNE 30, 2022
The phrase – Age of the Customer – was first used by Forrester, who defined it as a customer-obsessed enterprise that concentrates its strategy, energy, and budget on processes that enhance knowledge of and engagement with customers and prioritizes these over maintaining traditional competitive barriers. Like what you are reading?
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SaaStr
MAY 15, 2020
Why does Bridget believe the best starting point for customer success is “company culture and value”? How does company culture impact the quality of customer success? Where do most teams go wrong in implementing the role out of their CS strategy? And I remember AWS was growing really quickly.
SaaStr
AUGUST 22, 2020
And so, when thinking about yesterday’s workplace, which is really important to touch on before we get into the future workplace, you have built workplaces for some of the most iconic brands in the world; Pinterest, Zynga, Tesla, what has been your experience? ” That’s our whole strategy. Justin Bedecarre: Right.
SaaStr
OCTOBER 25, 2019
. * Companies often worry about whether to go horizontal or vertical, how does Liat personally think about this choice? What are the core questions they should ask to determine their strategy? How does it impact messaging and brand? How does that fundamental versatility affect how you think about messaging and brand?
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