Sales Enablement, SaaS and Growth

MARCH 23, 2020

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

Underperforming Technical Team 213

Underperforming Technical Team Scale Sales Hiring Marketplace as a Service 213

Intercom, Inc.

APRIL 18, 2019

They noticed that a big design conference was coming to town, and all the hotels were booked. They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. So how can we do more of that?

Scale 112

Scale Sales Recruiting Marketplace as a Service Sales Hiring 112

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. Head over to www.saasoptics.com/shades to book a demo and learn how you can receive a $95 e-gift card to Warby Parker for the glasses of your choice.

Sales Hiring 191

Sales Hiring Scale Payment Features Marketplace as a Service 191

SaaStr

SEPTEMBER 3, 2019

At LendUp, it was because we were in the subprime lending space and we were trying to not screw people over, unlike the rest of the market. So to illustrate this, I want to talk about getting deep product/market fit, and specifically one story of a founder that I admire by the name of Parker Conrad that he has told in the past.

Acquisition 138

Acquisition Software Review Payment Methods Marketplace as a Service 138

Point Nine Land

JUNE 29, 2021

NexHealth is a patient experience management platform that helps doctors get more appointments, retain patients, and offer a better service by digitizing everything from booking and reminders to forms and billing. And congrats to Josh for doubling-down on your investment in the company. sorry, insider joke ??).

Healthcare 52

Healthcare Development Team Review Systems Review Marketing 52

FastSpring

MARCH 27, 2023

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And I just started a consulting business, it was a service business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

Payment Solutions 95

Payment Solutions Payment Services SaaS Payments VP of Engineering 95

Chart Mogul

JUNE 23, 2022

In the SaaS world, that means the consumer-facing apps & marketplace SaaS have a tougher time ahead. You will want to know more about it, too — growth might be skewing towards industries where you achieve better product-market fit, and doubling down on them might be a good idea. Book your ChartMogul demo now.

SaaS 52

SaaS DevOps as a Service Marketplace as a Service Forecasting 52

Intercom, Inc.

AUGUST 22, 2019

I’m excited to be joined today by Intercom’s own Jonathon Colman, a senior designer who came to us by way of the Nature Conservancy, REI and five and a half years at Facebook, where he most recently worked as a UX Content Strategy Lead for Marketplace. I used to write books for IBM. I’m a bit of a jack of all trades.

User Experience 209

User Experience Strategy Engineering Communication 209

User Pilot

AUGUST 30, 2023

Product marketing speaker. AI and product management The use of AI in product management isn’t new; small and large companies have been doing it for years. She’s also a bestselling growth hacking instructor (70k+ students) and has a GTM book coming out soon. Product marketing. Save your spot!

Scale 98

Scale AI Growth Hacking Innovation 98

SaaStr

DECEMBER 20, 2019

Befofe that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. 293: Congratulations you’ve built a product that’s proven itself in the marketplace! Loving our podcast content?

Scale 142

Scale Sales Hiring Construction Education 142

SaaStr

MAY 3, 2019

Before that Manny was a Senior Product Manager @ Amazon where he engineered the compensation system for Amazon Associates and Web-Services which accounts for 15% of Amazon’s traffic. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.

VP of Engineering 149

VP of Engineering Sales Hiring Technical Review Development Team Review 149

FastSpring

APRIL 13, 2023

It starts with self service. We don’t call up travel agents, we book it ourselves. And I think our ability to deliver those experiences without barriers, creates that conversation with the product. And so that was really about giving an even playing ground for for companies to navigate the policy market.

Payment Methods 124

Payment Methods Marketing Payments SaaS Payments 124

SaaStr

JUNE 10, 2020

We are very much a different model in that we’re one platform where you have your booking travel, your consumer-like interface married to your world class travel agents all in one. Second, product market fit. And really our approach to our customers and the market had to pivot immediately. And so we built.

Travel 176

Travel Marketing Scale Outsourcing Services 176

Chart Mogul

SEPTEMBER 15, 2023

5 Reasons I Hate the Rule of 40 by Mikael Johnsson, SaaS Nordic While not necessarily completely useless, I would strongly argue that R40 is a metric applicable to the world of PE and public markets investing and is not a good metric for assessing the quality of venture-stage companies. These are not laws. How Much Should You Pay Yourself?

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

Intercom, Inc.

DECEMBER 13, 2018

Whereas Facebook’s overall vision relies heavily on third-party developers having access to user data, Workplace wants to be the app that’s connected to all your other apps and a highly curated marketplace that has the best SaaS applications in the world. Julien: We’ve read a lot of books. We do have integrations with some apps.

Scale 151

Scale Marketplace as a Service Mobile Sales Hiring 151

SaaStr

MAY 15, 2020

I went into product marketing for the commercial arm of Xerox Park, which is a big computer research company here. I read a book, God, it was years ago, about Marriott. So, our products and services are around how can we help companies utilize open source more effectively, more securely, more responsibly, as well as contribute.

Sales Hiring 195

Sales Hiring Scale Technical Review Outsourcing Services 195

SaaStr

FEBRUARY 7, 2020

Early stage, there’s going to be demand risk and product market fit risk, but later the risk is about the ability to scale. What do we think will happen when there’s a conflict around direction of product? Or how the customer service team is going to deal with companies that aren’t renewing as planned?

Scale 173

Scale Underperforming Technical Team Investment Sales Hiring 173

A Smart Bear

FEBRUARY 26, 2019

Sometimes that’s airtight product/market it. Sometimes that’s product design so thrilling that every customer spreads the word to five more. Sometimes that’s a market insight that takes competitors five years to understand. Selling to the mid-market is hard. Sometimes that’s defensible distribution channels.

Underperforming Technical Team 64

Underperforming Technical Team Scale Sales Hiring Startup 64

SaaStr

SEPTEMBER 27, 2019

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. ” Those emails had like an 80% email send to meeting book rate for the sales reps. And they still do today.

Sales Hiring 131

Sales Hiring Sales Recruiting Scale Software Review 131

Andreessen Horowitz

APRIL 9, 2024

In this conversation, a16z Growth general partner Sarah Wang speaks with Crossbeam CEO Bob Moore about his new book, Ecosystem-Led Growth: A Blueprint for Sales and Marketing Success Using the Power of Partnerships. I wanted to ask you, why did you decide to write the book? around the book. This is different, right?

Scale 118

Scale Technical Review AI Sales Hiring 118

Point Nine Land

APRIL 21, 2021

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? Product Marketing.

Sales Hiring 52

Sales Hiring Startup Scale Software Review 52

SmartKarrot

JUNE 25, 2021

No business can survive in the long run without a loyal customer base for its services or products. SaaS leaders need to believe and keep the product in mind to guide customers properly. This book is the basis for the Lean Startup Movement. The models in the book are useful for both SaaS companies and startups.

Development 10

Development SaaS Sales Hiring Marketplace as a Service 10

SaaStr

APRIL 3, 2019

The biggest companies on earth spend billions of dollars on this service no one’s ever heard of called freight forwarding and they all hate their vendors. So we never should have even been a, we’re in multi sided marketplace. So we have this enormous market. And the reality is we’re in a service business.

Scale 100

Scale Sales Hiring Systems Review Marketplace as a Service 100

User Pilot

SEPTEMBER 4, 2023

Definition and Origin The concept of blue ocean strategy was first introduced in the 2005 book “ Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant” by professors W. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete.

Strategy 64

Strategy Technical Review Business Innovation 64

User Pilot

SEPTEMBER 4, 2023

Definition and Origin The concept of blue ocean strategy was first introduced in the 2005 book " Blue Ocean Strategy : How to Create Uncontested Market Space and Make Competition Irrelevant" by professors W. The focus is on developing new demand and reconstructing market landscapes to make rivals obsolete.

Strategy 52

Strategy Technical Review Business Innovation 52

User Pilot

MARCH 29, 2024

Starbucks leveraged influencer marketing to promote its “Sparkle Shop”. Book a Userpilot demo today to learn how you can leverage in-app engagement to drive your brand activation goals. For instance, you can create a virtual reality experience that transports users to the heart of your product story. What is brand activation?

Branding 89

Branding Social Media Technical Review Software Review 89

Intercom, Inc.

APRIL 4, 2019

So how did they go from product-market fit to actually scaling a sales org around a repeatable sales process? Thanks to the explosive growth of products like Dropbox, Asana and Slack, the self-serve model has been all the rage for close to a decade. Are you a marketplace or are an e-commerce retailer? What’s not to like?

Scale 162

Scale Sales Hiring Underperforming Technical Team Payment Services 162

User Pilot

JULY 28, 2023

What is a minimum viable product? A minimum viable product (often referred to as an MVP) is a version of a product with just enough features to be usable. A form of minimum viable product MVP designed to attract customers up front and raise money to actually build the product prior to launch.

Marketplace as a Service 73

Marketplace as a Service Social Media Development Machine Learning 73

User Pilot

OCTOBER 31, 2022

Book a personalized demo now. Userpilot is a powerful product adoption platform that enables you to quickly build personalized, flexible, contextually relevant in-app experiences targeted to different user segments – all without writing a line of code. You can’t stand still in the competitive SaaS market. Geoffrey Moore.

Onboarding 88

Onboarding Software Review Marketplace as a Service Engagement 88

Sales Hacker

MAY 12, 2021

Develop your objective or call to action, work with your product marketing team, and then A/B test your talk tracks at different levels. Brain Wool , VP of Growth at StorySlab, says it could be, “something that’s occurring internally, like messaging not resonating, or a shift in the marketplace, like COVID-19.”.

Sales Enablement 74

Sales Enablement Sales Outsourced Development Technical Review 74

Sales Hacker

FEBRUARY 19, 2019

Lauren is an email marketing wiz and always has a trick or two up her sleeve to share with her sales colleagues. So, what does it take to increase deliverability, replies, and booked meetings? Chris Orlob – Senior Director, Product Marketing at Gong.io. Lauren Bailey – Founder and President of Factor 8.

VP of Engineering 11

VP of Engineering Sales Hiring Sales Underperforming Technical Team 11

Sales Hacker

JANUARY 12, 2021

Mark has been in and around product marketing and sales for over 30 years. So we do a lot of work where brands or retailers come and say, “Hey, we want to get some free product out into the marketplace and have some folks actually build reviews around it.” I’ve read a number of his books.

Technical Review 59

Technical Review VP of Engineering Sales Hiring Scale 59

Sales Hacker

AUGUST 31, 2021

In this episode of the Sales Hacker podcast, we have Ajit Ghuman , Head of Product Marketing at Narvar and author of Price To Scale. If you missed episode 175, check it out here: Protecting Migrant Children: International Social Service. The role of product marketing, perfectly summarized. powered by Sounder.

Product Marketing 64

Product Marketing Scale Marketing Pricing 64

Intercom, Inc.

MARCH 22, 2018

Fast forward to today, and Eventbrite is the world’s largest self-service event ticketing and registration platform – processing more than 3 million tickets each week. Going back a bit, Brian was a co-founder at SkillSlate, a local services marketplaces similar to Thumbtack. We raised a $1.5-million

Marketplace as a Service 189

Marketplace as a Service Scale Payment Solutions Payment Services 189

Intercom, Inc.

JANUARY 23, 2020

The situations that portend failure are varied and unfortunately common – no product-market fit, no cash, bad product, burnout, to name just a few of the most obvious. There’s little room for products that’d prefer to play lone wolf. Top companies have responded to shifting dynamics, moving from product to platform.

Underperforming Technical Team 183

Underperforming Technical Team Scale Payments Payment Services 183

Intercom, Inc.

FEBRUARY 21, 2019

We’re basically the world’s biggest business marketplace. We help buyers of software and services find the best vendors or the best sellers of the products they need. So we’re really interested in building guided buying services through our site where you could say, “My challenge is to increase leads.”

Education 123

Education Sales Hiring Software Review Sales Recruiting 123