Remove Book Remove Marketplace as a Service Remove Product Marketing Remove Sales Recruiting
article thumbnail

Centralization Vs. Decentralization in Marketplaces and Scaling Companies

Casey Accidental

They have also heard about marketplaces that have given all of the power to the supply, and also marketplaces where supply has no power. These issues usually arise in two areas, which particularly, but not exclusively, affect marketplaces. When I enter a city or country, who is in charge of that market’s success?

Scale 73
article thumbnail

Should you disrupt or create a category? 5 lessons from Gainsight’s CMO Anthony Kennada

Intercom, Inc.

They noticed that a big design conference was coming to town, and all the hotels were booked. They didn’t know it at the time, but they had also created an entire business category: an on demand, short-term rental marketplace, which has shot the value of their business north of $38 billion. So how can we do more of that?

Scale 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. And I just started a consulting business, it was a service business. on just how to bucket the messaging from our product marketing perspective. Before seeing good success in the company.

article thumbnail

SaaStr Podcasts for the Week with G2 and Gorgias — September 27, 2019

SaaStr

268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Before Hubspot, Ryan was Head of Marketing @ Salesforce (APAC) where he led his team to achieve 227% YoY net-new sales sourced through marketing.

article thumbnail

Making Trade-Offs In Marketing with Meagen Eisenberg (Video + Transcript)

SaaStr

We are a business travel management and a new model for corporate T&E. We are very much a different model in that we’re one platform where you have your booking travel, your consumer-like interface married to your world class travel agents all in one. Second, product market fit. Meagen, sales.

Travel 170
article thumbnail

SaaStr Podcasts for the Week with Tidelift and Cloudflare

SaaStr

333: Bridget Gleason is the Head of Sales and Customer Success @ Tidelift, the company providing managed open source, backed by maintainers. Before Tidelift, Bridget was VP of Sales @ Logz.io and before that was VP of Corporate Sales @ Sumo Logic where she drove ARR up by a record 237%.

article thumbnail

Crushing the Pivot: Lessons Learned from a Product Reboot with TaskRabbit (Video + Transcript)

SaaStr

I have a five-year-old and a two-year-old, so I might be a little bias, but we read this book a lot. It may seem like a simple decision, but there is a lot of complexity in a two-sided marketplace where people are expecting to get paid. The marketplace was doing well. We really need to focus here on the US market.

Scale 114