Remove Book Remove Marketplace as a Service Remove Product Marketing Remove Software Development
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Mental Models to Help You Grow

Sales Enablement, SaaS and Growth

I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. Total Addressable Market Total addressable market (TAM) is an economic framework to understand the potential revenue available for a product or service.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

It really took a few pivots, and even name changes to get just the go to market efforts and product market fit right. Cognota didn’t necessarily start as a software business. And I just started a consulting business, it was a service business. Ryan Austin 15:53 Yeah, we don’t do any service whatsoever.

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12 Types of Minimum Viable Product With Their Pros and Cons

User Pilot

What is a minimum viable product? A minimum viable product (often referred to as an MVP) is a version of a product with just enough features to be usable. 3 – “The Fake Door” minimum viable product test What is it? If you want to generate a buzz and market your idea, use a crowdfunding-style MVP.

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Lessons learned from growing a PM team in a hyper-growth startup

Point Nine Land

An experience that is well aligned with your product: has the candidate been working in B2B vs B2C? In SaaS vs. marketplaces? Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? Product Marketing.