Intercom, Inc.

JANUARY 14, 2019

Between our staff book club, office library and the constant stream of books and articles being recommended and shared, the Intercom team is a pretty good resource when it comes to discovering new and interesting reads. We asked five Intercomrades to tell us about a book they have read that has had an impact on them.

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Kellblog

JULY 24, 2021

I sometimes get asked about how to structure an enterprise software marketing organization and the relative roles of product marketing vs. competitive analysis. My first job in marketing, which served as my bridge from a technical to a sales-and-marketing career, was as a competitive analyst. ” [3].

Product Marketing 137

Product Marketing Marketing Sales Hiring Payment Services 137

Intercom, Inc.

JUNE 27, 2018

We’ve just launched our latest book, The Growth Handbook. Or it could be that you’ve found product market fit but are struggling with getting pricing right. Available in PDF, Kindle or epub format, this book should be the first point in your journey to learn more about growth, not the last.

Acquisition 157

Acquisition Retention Metrics User Experience 157

User Pilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Using high-quality user feedback , customer research, and product analytics to improve the customer experience and drive product adoption.

Growth Marketing 52

Growth Marketing Product Marketing Marketing Customer Lifetime Value 52

User Pilot

SEPTEMBER 4, 2023

To learn more about that and how its advanced segmentation feature can help you better connect with users, book a demo today. Book a Userpilot demo today to learn how we can help you better analyze your customer base and target specific portions of them with personalized messages. What is psychographic segmentation?

Product Marketing 97

Product Marketing Strategy Marketing Market Research 97

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

Chaotic Flow

SEPTEMBER 22, 2015

Finding product-market fit is a central, early stage challenge of every startup. Unlike consumer Internet products, SaaS products are essential business tools. In other words, SaaS customers want product-market fit as much as the SaaS vendor. The product proposes and the market judges.

Product Marketing 130

Product Marketing Marketing SaaS Software Development 130

OpenView Labs

JUNE 3, 2021

If you aren’t clear on what product marketing is, how it’s different from product management, and what the responsibilities of a product marketer are, you’re not alone. For example, only Finance manages the books, and only Engineering actually writes the code for the product.

Product Marketing 93

Product Marketing Sales Hiring Startup Scale 93

Tom Tunguz

MAY 15, 2022

The y-axis is sales efficiency: a proxy for product-market fit (PMF). The company likely needs 1-2 quarters to develop a product and then 2 quarters to book business. Time to Strategize : with a long runway but lacking product-market fit, the startup possesses the resources to scale.

Startup 355

Startup Outsourced Development Scale Banking 355

Tom Tunguz

SEPTEMBER 2, 2022

They imply strong product market fit. As a company scales, renewal revenue begins to dwarf the new bookings. This is where longer-term product planning comes into play. I’ve only seen a handful of companies achieve that mark. The most notable public company is Snowflake which routinely reports NDR of 171%.

Enterprise 351

Enterprise Startup Retention Engagement 351

SaaStr

AUGUST 26, 2020

But you see growth start to decline in new bookings, that's a sign. The combination of the two alone can dramatically increase your new bookings, even with the exact same number of leads. Are your new bookings still growing ? This is the trap I find a lot of CEOs with early product-market fit fall into.

Sales Hiring 275

Sales Hiring Sales Recruiting Scale Sales 275

Tom Tunguz

JULY 21, 2013

Atul Gawande, the American surgeon known for his book “ Better ”, wrote an article in this week’s New Yorker called “ Slow Ideas: Some innovations spread fast. That’s why I think there ought to be an additional step in the Product Market Fit process , the image at the top of the page. How do you speed the ones that don’t? ”

Product Marketing 100

Product Marketing Engagement Scale Startup 100

User Pilot

APRIL 21, 2024

From the moment they learn about the product until they complete a desired action, like a demo booking, and beyond. Book the demo to find out more! A conversion path is a sequence of steps the user has to complete to reach a goal, such as signing up for a free trial, booking a demo , or making a purchase. Attest website.

SaaS Payments 95

SaaS Payments Payment Services Payment Methods Payment Solutions 95

User Pilot

SEPTEMBER 14, 2023

Their responsibilities include product discovery, developing product vision, prioritization , roadmapping , analyzing product performance and its iterative development, and leading the product team. Product marketing sits between product development and the market. What is product management?

Management 97

Management Marketing Market Research Product Marketing 97

Sales Hacker

MARCH 12, 2024

Discussed in this Episode: Ecosystem-led growth is about leveraging partnerships to make your go-to-market teams more successful. It involves creating a mesh of interconnected products and services that deliver a joint value proposition to customers. 12:26) Learning from the past: Market cycles and founder experiences. (17:15)

Cloud 96

Cloud Trends Startup Pricing 96

User Pilot

JUNE 5, 2023

What is a product-market fit survey ? TL;DR The product-market fit (PMF) survey helps a business measure if its product meets market demand and if it’s good enough that users are ready to pay for it. If the PMF score is above 40, you’ve achieved the product-market fit. PMF survey.

Product Marketing 96

Product Marketing Engagement Marketing Onboarding 96

User Pilot

APRIL 24, 2024

It enables you to collect customer feedback in-app, analyze user behavior using multiple reports, and conduct product experiments. Book a demo to learn more. There are several survey templates you can customize for different purposes: market research, product-market fit , NPS – you name it!

Interviewing 97

Interviewing B2C B2B Advertising 97

Tom Tunguz

JULY 21, 2022

Product marketing & sales pitches will focus more on TCO (total cost of ownership) than on revenue generation for the first time in a decade, & return as a critical part of equipping champions to navigate procurement. It may be worth tracking new bookings in the ICP as a percentage of total bookings to ensure team alignment.

Sales Hiring 189

Sales Hiring Headcount Software Finance 189

SaaStr

OCTOBER 6, 2023

This is the same advice they give YC companies to become much more successful at fundraising when they’re pre-product market fit. They collect the payment online and take a 15% fee for every booking. Every hotel room is fully booked. All other products that came before Airbnb didn’t process payments. That’s it.

Payment Methods 210

Payment Methods Startup Payment Solutions Sales Hiring 210

User Pilot

OCTOBER 15, 2023

A growth marketer is a professional who leverages experimentation and optimization techniques to increase customer lifetime value, drive retention, and fuel business expansion (referral programs, upsells, etc.). In contrast, traditional marketing managers primarily concentrate on classic marketing campaigns for customer acquisition.

Growth Marketing 105

Growth Marketing Marketing Customer Lifetime Value Scale 105

SaaStr

OCTOBER 17, 2023

If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. Even if you think you’ve passed the stage of product market fit, it’s always worth keeping a lens toward it and understanding the needs of your customers as you evolve from early to later stages.

Scale 164

Scale Sales Hiring Customer Success Scaling 164

Tom Tunguz

SEPTEMBER 16, 2017

Sales and marketing investment depends on many different factors including establishing product market fit, the business’s sales model (inside, field, freemium), and not least, cash balance and fundraising capacity. Bookings triple, triple, double, double, and double over the first five years. Bookings, $M.

Investment 274

Investment Startup Marketing SaaS 274

Tom Tunguz

SEPTEMBER 17, 2019

In [That Will Never Work](), Marc recounts the early days of the $130B market cap company first started in Santa Cruz and it’s a remarkable story. The book starts out in a car with Marc and Reed commuting together, fighting the traffic on 101 to San Francisco and batting around ideas for new companies. Actually, I’m worried about you.

Scaling 219

Scaling Product Marketing Marketing Business 219

SaaStr

JULY 26, 2022

Now that makes things hard enough as you scale, but even worse, in SaaS, churn is often masked by high growth when you have early product-market fit. But then what happens when you merely double new bookings, which is hard enough as it is — and churn remains 3% a month? That can look mighty impressive.

SMB 347

SMB Churn Payment Services SaaS 347

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. Create a productive environment with a project management tool like Trello, Jira, or Asana. Who is part of the GTM team?

Marketing 88

Marketing Customer Lifetime Value SaaS Advertising 88

SaaStr

DECEMBER 3, 2021

8 SaaStr 142: Why CAC/LTV Is The Most Important Metric In SaaS, How To Analyze Churn Correctly & Why Bookings Are Inaccurate and Easy To Manipulate with Dave Kellogg, CEO @ Host Analytics. #7 1 SaaStr 221: HBS Sr. . #2 1 SaaStr 221: HBS Sr. Lecturer and Former Hubspot CRO Mark Roberge on His Step by Step Guide to Revenue Growth.

Scale 191

Scale Sales Hiring SMB Benchmarks 191

Intercom, Inc.

SEPTEMBER 10, 2020

That experience led to his bestselling book, The Sales Acceleration Formula. Intercom’s Kate O’Hanlon recently caught up with Mark to talk about his approach to scaling, and why it’s a mistake to think that the formula for success is just about getting product-market fit and then adding sales reps. .

Scale 226

Scale Scaling Sales Recruiting Sales Hiring 226

User Pilot

MAY 30, 2023

Every successful product marketer has at some point wondered how to create a persona. Good user personas are critical to any successful product marketing campaign. Finally, build a negative persona to identify qualities that lead to failure with your product. Work with a persona template or a persona creator (e.g.

Social Media 98

Social Media Interviewing Underperforming Technical Team Product Marketing 98

User Pilot

MARCH 12, 2024

TL;DR Userpilot Paths allows product , marketing, and customer success teams to map out all the actions users take before or after an event. Book the demo! To find out more about the Paths report, book the demo! Let’s get right to it! Want to find out more about Userpilot Paths?

Customer Lifetime Value 103

Customer Lifetime Value User Experience Onboarding Churn 103

User Pilot

JUNE 20, 2023

Regular PMF surveys help teams to ensure that their product is still satisfying a valid user need. If you want to see how Userpilot can help you validate your product ideas, book the demo! What is product idea validation? Customer onboarding and support (to ensure your users can adopt the product without friction ).

Underperforming Technical Team 96

Underperforming Technical Team Social Media Scale Interviewing 96

User Pilot

MARCH 29, 2024

Poor product-market fit. Ineffective marketing/poor marketing strategy. Complicated product. Book a demo now to begin. Try Userpilot and Take Your Product Experience to the Next Level Get a Demo 14 Day Trial No Credit Card Required What is a conversion funnel leak? Wrong acquisition channels.

Scale 104

Scale Sales Funnel Onboarding Retention 104

User Pilot

JULY 11, 2023

If you run a SaaS, feel free to book a Userpilot demo to see how you can offer outstanding customer service. Best customer experience videos in user onboarding If you work in customer success and product marketing, learning about user onboarding is an essential part of your job.

Technical Review 92

Technical Review Onboarding Mobile Retention 92

User Pilot

SEPTEMBER 14, 2023

To retain product-market fit, you should engage in continuous customer and product discovery. Examples of questions that you could be asking as a part of the process are ‘How easy is our product to use?’ , ‘Are there any features you wish this product had?’ How easy is our product to use?

Underperforming Technical Team 94

Underperforming Technical Team Scale Interviewing Social Media 94

User Pilot

JANUARY 28, 2024

Book a demo and see how Userpilot helps companies like yours. Product-market fit micro survey template PMF surveys let you understand whether your product addresses and solves the needs of your target audience. Book a demo now to try it. Competitive analysis survey designed with Userpilot.

Scale 89

Scale Market Research Software Review Churn 89

User Pilot

APRIL 17, 2024

Mixpanel provides insights into customer journeys to help businesses refine product-market fit and drive growth through data-driven strategies. Hotjar enhances user experience and product development with features like heatmaps and custom integrations, delving deep into user behavior. If you want to know more, book a demo now.

AI Search 96

AI Search Social Media Cross-platform App Design (Application) Systems Review 96

User Pilot

FEBRUARY 13, 2024

Chameleon’s webinar with Janna Bastow highlights the deep significance of customer centricity in product leadership for organizational success. You can use your findings and improve your in-app marketing with Userpilot. Book the demo today! What is a product webinar? Book the demo today!

Sales Hiring 105

Sales Hiring Generative AI AI Leadership 105

SaaStr

SEPTEMBER 29, 2023

We now have a backdrop where it’s cheaper, easier, and faster to build high-quality products. Markets are more crowded than ever, so building multi-product companies is the best way to compete. Lattice’s Timeline For Going Multi-Product — It’s Not Easy Lattice started in OKRs and performance and expanded out to other products.

Scale 219

Scale Scaling Startup Sales Hiring 219