Neil Patel

MAY 18, 2021

Below, we’ll cover why CRO programs matter, how to create them, and what success in this space really looks like. Conversion Rate Optimization (CRO) programs are digital marketing strategies that help to improve conversion rates on websites or apps. Why Are CRO Programs Important? What Is a CRO Program?

Sales Hiring 129

Sales Hiring Scale Education B2C 129

Intercom, Inc.

AUGUST 18, 2022

She creates front-end libraries, a role that perfectly suits her given her life-long passion for user experience, design, and building things. It was love at first click. She put together her first phpBB forum at 15, wrote her first HTML page not long after that, and hasn’t stopped building things since.

Engineering 204

Engineering Software Review Technical Review Development Team Review 204

Neil Patel

JANUARY 19, 2023

In this Shopify SEO guide, I show why the platform is a good fit, highlight some of its features, and describe some tools to help you get more from your store. Why Should You Invest In SEO For Shopify? Now that should be reason enough. You need to understand how SEO for Shopify works and the best way to implement it.

Software Review 85

Software Review Social Media Mobile Engineering 85

Intercom, Inc.

FEBRUARY 25, 2021

Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. This means you first need to engage with your customers to listen to what they (and the data points) are saying. To be customer-centric, be employee-centric first.

Scale 211

Scale Consulting Interviewing Customer Support 211

ChurnZero

DECEMBER 27, 2019

I f ChurnZero were to release a greatest hits compilation of our top content, milestones, and life events in 2019, this blog post would be it. With over 70+ published blogs this year, we whittled down our list to the ten most popular posts from the ChurnZero team and friends. . Top 10 Blog Posts from 2019 .

Technical Review 64

Technical Review Software Review Churn Customer Success 64

User Pilot

MARCH 27, 2023

Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs. Retention analysis aims to identify the reason why users stay with the product, while churn analysis focuses on why they leave. Why do you need to track product analytics?

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

Neil Patel

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Your business deserves to be heard and there’s no one more dedicated to making that happen than our team of professional experts equipped with my world-class digital marketing strategies.

Social Media 145

Social Media Marketing Advertising Content Marketing 145

Neil Patel

MARCH 12, 2021

Before we get into the details about how and why you should combine an influencer campaign with paid ads, let’s break down those two elements and learn more about how each one works on its own. First, they see your brand from the influencer. So, then, they may Google your company and read a blog entry.

Social Media 139

Social Media Branding Software Review Entertainment 139

The Angel VC

DECEMBER 27, 2016

The rationale behind this statement, which might seem odd at first sight, is actually simple math. I know this is a somewhat simplified way of looking at it and I’m sure there are a few exceptions to this rule, but I’m convinced that almost all SaaS startups that want to become big should strive for viral growth, negative churn, or both.

SaaS 183

SaaS Artificial Intelligence AI User Experience 183

Unbounce

SEPTEMBER 16, 2021

This means that when a user types in words related to your business, your customized ad will be the first result they see— sometimes. Thousands of businesses are willing to spend unbelievable amounts of money to rank at the top of search engine results pages (SERP) and in the most relevant places for their users around the web.

Payment Methods 145

Payment Methods Payment Solutions Payments AI Search 145

Incredo

NOVEMBER 1, 2019

maintain healthy atmosphere in your Smarketing team, make smart choices regarding your SaaS sales model, strategy, pricing, . If you are satisfied with your sales model and need to learn about employee compensation model, just skip the first article. SaaS Sales Strategy. Take as much as you can from this collection.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

FastSpring

MARCH 28, 2019

When it comes to learning about selling online, you’ve got plenty of content to choose from – webinars, blog posts, how-to videos. This book by Ben Horowitz, co-founder of Andreessen Horowitz, the renowned Silicon Valley venture capital firm, should you put you at ease. Why do we care so much about brands? Let’s dive in.

Scale 112

Scale Venture Capital Branding Advertising 112

How To Buy Saas

OCTOBER 11, 2023

Email marketing is hands down one of the best tried and tested marketing strategies to ensure that your products and services reach your target audience. Amazon SES is more suited for sending bulk transactional emails, but in this blog, I will suggest some leading Amazon SES alternatives for sending both transactional and promotional emails.

Technical Review 52

Technical Review Software Review Payment Methods Systems Review 52

OpenView Labs

OCTOBER 6, 2020

In an ideal world, free users should take pity on the fact that you gave them your product for free and go on to become paying customers. Let’s go over some of those winning strategies. 3 outstanding examples of SaaS freemium models (and why they work). WebFlow, the no-code web design software did this.

Strategy 70

Strategy SaaS Sales Hiring Acquisition 70

GetUplift

DECEMBER 12, 2021

Conversion rate optimization has become a critical part of digital marketing strategy. You’ll learn: Why conversion optimization best practices don’t work. How to do customer research to support your emotional marketing strategy. Emotional marketing isn’t a strategy only elite brands like Lego can use.

Payment Methods 122

Payment Methods Marketing Payment Solutions Underperforming Technical Team 122

Neil Patel

DECEMBER 15, 2022

I’ll cover the basics of SEO, and explain why it’s so important for fashion businesses. Why Does SEO Matter for Fashion E-commerce? This means that you need to be able to adjust your SEO strategy on the fly, in order to keep up with the latest trends. Here are a few things that you should keep in mind.

Software Review 80

Software Review Mobile Engineering Trends 80

User Pilot

MAY 11, 2022

You can use product usage data to develop an effective marketing strategy, improve products, retain customers , as well as to accelerate customer adoption. User segmentation is a process of grouping customers by specific shared criteria such as low NPS score, web session duration, uncompleted goals in the user journey, etc.

SaaS 98

SaaS Underperforming Technical Team Onboarding Churn 98

Intercom, Inc.

FEBRUARY 26, 2018

It’s even harder if you don’t know all of the armies on the field, their strategies and weapons, or even who’s a friend and who’s a foe. In this battle, I’ve found a secret weapon hidden within one of our core engineering strategies, an idea called Run Less Software. The first army are innovative startups. Innovative startups.

Software Review 224

Software Review Outsourcing Services Software Outsourced Development 224

Unbounce

JUNE 15, 2023

Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly? Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly? From a user perspective, this is great. But this change might not be so great for marketers.

Artificial Intelligence 98

Artificial Intelligence AI Search AI ChatGPT 98

Full Session

JANUARY 5, 2023

Many website visitors will evaluate the quality of your business, product, service, and brand within a few seconds. Your brand should develop a customer-centric marketing strategy to provide an optimal user experience to your website visitors. Why is identifying website issues important? Image source: Pexels.

Underperforming Technical Team 52

Underperforming Technical Team Social Media Software Review Technical Review 52

GetUplift

JANUARY 4, 2022

That’s why I’ve created a list of courses that can help you do just that. In the first course, you’ll learn how to do effective reporting and analysis in Google Analytics 4. In the second course, Krista does a deep dive into advanced Google Analytics 4 features. In this article, I breakdown: . Zach Day, Sr.

Interviewing 98

Interviewing Consulting Pricing Engineering 98

Kellblog

DECEMBER 27, 2021

While the second-generation EPM vendors [5] continue to prosper (i.e., If nothing else, and since this is something of BI-focused blog, Covid has taught us a lot about How Charts Lie. Based on this, I think we’re building towards a web3 hype peak that should happen in 2022 [9]. The new normal isn’t. Rebirth of EPM.

Blockchain 142

Blockchain Technical Review Venture Capital Sales Hiring 142

Full Session

NOVEMBER 29, 2022

A behavior analytics platform helps you understand why users adopt your solution and how they interact with it by tracking their actions individually. UX researchers, designers, marketers, customer success teams, and product teams use it to track the customer journey and increase user adoption. Why does user adoption matter?

Technical Review 52

Technical Review Scale Underperforming Technical Team Software Review 52

Neil Patel

NOVEMBER 5, 2020

Called Google Keen, it’s a curation tool that allows users to collect not only content from around the web, but also text and images, and save them to their keens, Google’s version of a board. Pinterest, of course, allows you to pin content from around the web, and then organize it onto boards. It’s quite a departure from the M.O.

AI Search 113

AI Search Social Media Machine Learning Artificial Intelligence 113

User Pilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Software Review 105

Software Review Software Onboarding Systems Review 105

Full Session

NOVEMBER 8, 2022

They help you understand how to optimize your website, web app, or landing page. One example is FullSession, our web analytics tool. It helps you watch and replay recordings of your website visitors in real time as they navigate your site and interact with your web elements. Determine if you need to redesign your web elements.

Software Review 52

Software Review Technical Review Payment Solutions Payment Methods 52

Backlinkfy

JUNE 5, 2019

If you truly want to capture your visitor’s attention, you should look for ways on improving your visitor’s dwell time through effective on-page optimization. Before we begin, let’s have a quick word about dwell time and why it’s important for SEO. To use it, click ‘Create a design’ or look for an existing template. Easy, right?

Engineering 45

Engineering Consulting User Experience Systems Review 45

How To Buy Saas

MAY 18, 2022

Double opt-in systems add a second layer of protection and make sure that a fake email ID doesn’t make it onto the company’s mailing list. Even though there is a lot of debate over whether the single opt-in or the double opt-in is the better strategy to go for, there is no clear winner. When to use Double Opt-In ?

Social Media 52

Social Media Branding Subscription Payment Features 52

SaaStr

NOVEMBER 16, 2020

Why does Andy think the seat-based pricing model in SaaS will die? Why is volume-based pricing optimal? Should one hire sales reps 2×2? Before Salesforce Andy spent close to 5 years at Oracle as VP Product Management. In Today’s Episode We Discuss: * How did Andy make his way into the world of SaaS?

Sales Hiring 203

Sales Hiring Scale Leadership Technical Review 203

Full Session

DECEMBER 13, 2022

This blog post will explain the importance of product adoption, walk you through the benefits, discuss common barriers and explain how to overcome them with FullSession. Why is product adoption important? There are a few key reasons why product adoption is so important. They want to be the first to experience the product.

Underperforming Technical Team 52

Underperforming Technical Team Pricing Innovation Metrics 52

Backlinkfy

AUGUST 4, 2019

You need backlinks to thrive online and to continuously give your website a chance to climb the search engine rankings (or stay on top if you're already on the first page of search results). Fundamentally speaking, there are two ways search engines use links: To know how well a page should rank on the results. To find new web pages.

Strategy 60

Strategy Social Media Technical Review Engineering 60

Hitenism

JANUARY 6, 2017

Why would they listen to us? The first thing I did was lead a team meeting via Skype. Why not just pick that demographic and roll with it? First, building a business on assumptions is sheer stupidity. And second, our assumptions weren’t specific enough. Where can you find them? How do you engage them?

Startup 182

Startup Marketing Engagement Content Marketing 182

OpenView Labs

NOVEMBER 3, 2020

I’m not even saying that you need to go through the prototypical content strategy: write something that brings in lots of traffic , collect some percentage of email addresses, set up a drip campaign and slowly convert some smaller percentage of these people over time. Now, that chart above is confusing if you’re seeing it for the first time.

Acquisition 52

Acquisition Strategy Software Review Social Media 52

Backlinkfy

SEPTEMBER 13, 2019

Articles in this guide are well researched and implemented Search Engine Optimization strategies! In the past 5 years, we have created search engine optimization (SEO) strategies for small businesses and entrepreneurs who really want to increase their online presence and rank higher for target keywords. The internet is no different.

AI Search 49

AI Search Engineering Strategy Artificial Intelligence 49

ChurnZero

OCTOBER 15, 2021

First, this sensation feels overwhelming, but then when the shock subdues, we often see that it was a long time coming. Twenty years ago, when I did my first big round of funding for a different company, NRR was an “Oh, by the way” metric. As a CS leader, you should be ready to explain and back up your NRR. NRR is your friend.

Customer Success 97

Customer Success Benchmarks Scale Underperforming Technical Team 97

How To Buy Saas

JULY 26, 2021

The first thought of starting your entrepreneurship can be pretty daunting, but once you acquire the hang of everything, it’s like driving a bike! The start-up of your entrepreneurship will be the first impact you confront on your journey, but once you have made that one bump, you’re firmly on your way to a smooth ride.

Payment Methods 52

Payment Methods Startup Payment Solutions Payments 52

SaaStr

OCTOBER 10, 2019

We give them the superpowers of the developer and the designer. So you can create this online interactions that are amazingly beautiful without any need for codes and without any, let’s say, true design education. Let’s say I’m reaching our web pages. The first one is brand exposure. Let’s start.

Scale 142

Scale Scaling Payment Methods SaaS Payments 142