SaaStr

AUGUST 28, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things That Always Work in SaaS Marketing. Top Videos This Week: 1. The Metrics that Matter, Whether You Are Raising $1m or $100m | Index Ventures Partner Molly Alter. 2 Cold Emails I Funded For Millions.

Sales Hiring 293

Sales Hiring Scale Scaling Revenue 293

SaaStr

AUGUST 14, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Alteryx, ZoomInfo, Atlassian Have Blow Out Quarters. SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin. Top Videos This Week: 1.

Scale 266

Scale Startup Scaling Metrics 266

SaaStr

APRIL 23, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: A Look Back: Slack at $30,000,000 in ARR 5 Interesting Learnings from Asana at $600,000,000 in ARR Is the Employer-Employee Social Contract in Tech … Now Broken? Want to Understand SaaS?

Generative AI 194

Generative AI Education AI Scaling 194

SaaStr

APRIL 9, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: My Top 10 Mistakes In 10 Years: Gainsight CEO Nick Mehta 8 Things That Are Just Harder in SaaS Now The Pros and Cons of Working Directly for the CEO Cutting Off Your Long Tail: When Is It Worth It?

Scale 215

Scale SMB Generative AI Management 215

SaaStr

AUGUST 6, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things Not to Say During a VC Pitch. SaaStr 578: The Metrics that Matter, Whether You Are Raising $1 Million or $100 Million with Index Ventures Partner Molly Alter. Is Every SaaS Startup Worth Half of What It Was Last Year?

SMB 228

SMB Startup Scaling Churn 228

SaaStr

APRIL 16, 2023

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Is the Employer-Employee Social Contract in Tech … Now Broken? Your Marketing Site Really Should Be Even Better Than Your Product Dear SaaStr: How Much Of My Startup Do I Need To Sell In Each Venture Round?

Generative AI 181

Generative AI SMB Education AI 181

SaaStr

NOVEMBER 13, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Datadog, ZoomInfo, Atlassian, AWS: Epic Growth — But Some Real Headwinds For The First Time. When You Fall Out of Product-Market Fit. Top Videos This Week: 1.

Sales Recruiting 236

Sales Recruiting AWS Compensation Enterprise 236

Neil Patel

JUNE 7, 2021

These numbers are possible, and plenty of websites achieve it (I’ve grown my site to x visitors per day using these techniques), but if you’re going to reach these numbers, then you’re going to have to rank your blog in Google’s top 10 search results. Tips on How to Get Your Blog to Rank in Google’s Top 10. Optimize for Technical SEO.

Banking 145

Banking Social Media User Experience Entertainment 145

SaaStr

AUGUST 21, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 10 Things That Always Work in SaaS Marketing. SaaStr 579: Why Event Marketing Matters Even More Than Before & The Future Of Events with SaaStr CEO Jason Lemkin. Top Videos This Week: 1. What I’ve Learned.

Scale 220

Scale Scaling Retention Investment 220

SaaStr

JUNE 19, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Sprout Social at $240,000,000 in ARR. Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 5 Interesting Learnings from Sprout Social at $240,000,000 in ARR.

CTO Hire 220

CTO Hire CTO Sales Hiring Innovation 220

SaaStr

MAY 8, 2022

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Average SaaS Leader Grows 54% … At $1 Billion in ARR. Why NRR is Probably The Wrong Core Metric for Your Customer Success Team. Top Videos This Week: 1.

Scale 244

Scale Engineering Payment Features Sales 244

SaaStr

DECEMBER 26, 2021

Top Blog Posts This Week: 12 Things You’ll Look Back On in SaaS … And Regret. FT: Yamini Rangan’s Top Metrics as HubSpot’s New CEO. Top Videos This Week: 1. Product-led Growth: How to Execute Across the Full Funnel with Reprise’s VP Marketing + VP Sales.

Venture Capital 251

Venture Capital Scale Scaling Metrics 251

SaaStr

JULY 1, 2022

One only has to read Twitter or any VC blog post to know that things have changed in the funding environment. There is no “one size fits all” answer, and this will look different for every company, but it does mean that your metrics are such that you are fundable in whatever the current climate is. .

Scale 245

Scale Management Metrics Startup 245

SaaStr

DECEMBER 14, 2022

By 2021, the market witnessed a frenzied phase to add point solutions. Despite starting as a marketing automation company, HubSpot has since evolved into a CRM platform positioned to aid SMBs in navigating various challenges. HubSpot, for example, provides both: Blog content, academy classes, and community.

Scale 234

Scale SMB Scaling Innovation 234

SaaStr

OCTOBER 12, 2021

Video: Intriguing Session Slides: . Video: Intriguing Session Slides: . The disciplines of “customer experience” and “customer success” – especially for products like ActiveCampaign with broad horizontal markets and large customer bases – are blending. . . Presented By: . Chloe Stewart – CRO Pilot.

VP of Engineering 340

VP of Engineering Customer Success Engineering Retention 340

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales. What is a SaaS blog?

Venture Capital 52

Venture Capital SaaS Data Scale 52

Buffer Resources

MARCH 19, 2024

You could be making the most attention-grabbing, helpful, entertaining videos — if you’re not leveraging the power of YouTube SEO, you’re leaving views on the table.  Optimizing your YouTube videos for search is one of the best ways to ensure they get in front of your target audience. The best part?

Social Media 108

Social Media Engineering Trends Engagement 108

SaaStr

NOVEMBER 15, 2022

Metrics are the key to evaluating success and setting goals, but not every SaaS business should orient itself around the same one-size-fits-all numbers. This flexible mindset creates just the right conditions for embracing evolving business models and new metrics. The Metric Monolith: The Rise and Fall.

Metrics 226

Metrics Machine Learning Artificial Intelligence Technical Review 226

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. For example, how do you think about ICP, and what markets should you go after? Lay the groundwork for metrics that tell you what success looks like.

Sales Hiring 203

Sales Hiring Education Scale Strategy 203

User Pilot

MAY 1, 2024

This is especially important if your product helps others create new content, such as blog posts, images, and videos. The ‘why’ shapes every aspect of your community — from the content and activities you plan to the metrics you’ll use to measure success , ultimately guiding the unique aspects of your own brand community.

Branding 99

Branding Social Media Acquisition Advertising 99

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? Look at the four common strategies to explore for your SaaS business: Expanding to new markets. This may look like moving from a mid-market business to an SMB, and eventually to an enterprise. Align on success metrics. Hire for where you want to be.

Scale 208

Scale Finance Sales Hiring Scaling 208

SaaStr

JANUARY 24, 2023

As SaaS founders are looking to scale and raise funding, it can be confusing and stressful to navigate in the uncertain market of the past few years. In the SaaS space, revenue growth was the king of metrics for many years, but that has changed. If you start spending wildly, these metrics will degrade, so spend slowly and wisely.

Scale 229

Scale Scaling Software Review Operational efficiency. 229

SaaStr

MAY 28, 2021

But over time, it’s added a large enterprise and B2B component for marketers and others to track, manage and market videos that we’ll spend a bunch of time digging in on, as it’s the fastest-growing segment, growing from little-to-none in 2017 to 25% of revenue today. Gross margins grown to 70%.

Enterprise 286

Enterprise Scale B2B Metrics 286

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. These things are fascinating to me, and probably to other marketers, but they just don’t have the “wow” factor of Doritos’ latest Super Bowl ad, or whatever new TV show Netflix is plastering on trains and buses.

B2B 266

B2B Branding Marketing B2C 266

SaaStr

APRIL 14, 2023

Of course, building great teams and finding product market fit is critical, but don’t forget about product investor fit. Investors want to know about metrics, the drivers of your business, and whether users are growing, engaged, or churning. Mistake #5: You’re Selling To The Wrong Market Choose your market wisely.

Development Team Review 230

Development Team Review Technical Review Underperforming Technical Team SMB 230

Neil Patel

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. Video and voice search are leading the charge in 2021.

Content Marketing 143

Content Marketing Marketing Social Media Artificial Intelligence 143

User Pilot

MAY 2, 2024

You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing.

Retention 111

Retention Metrics Strategy Scale 111

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. As consumer tech growth teams move through this adoption funnel, they evolve their north star metric. Paid ads and marketing often achieve this. Stage 2: Prove free user retention.

Technical Review 255

Technical Review Technical Advisors Scale Compensation 255

Tom Tunguz

SEPTEMBER 28, 2020

It was a fantastic session in which Kimbre surfaced counterintuitive insights about one of the most critical marketing channels of 2020. Declare metrics for success. You may also need to change your AV team, prep the speakers’ home video quality, and pre-record sessions. Develop the messaging for your audience.

Engagement 235

Engagement Communication Metrics Development 235

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Payment Methods 180

Payment Methods Marketplace as a Service Payment Solutions Payments 180

SaaStr

OCTOBER 17, 2022

If you’re only investing in sales and marketing, you’re missing a huge revenue opportunity. The 3 key metrics for Customer Success are GRR, NRR, and logo retention. NPS is a company metric, not a CS metric. Scaling your customer success team. At 4-5 CSMs, you’ll be ready to hire a manager.

Customer Success 230

Customer Success Sales Hiring Scale Leadership 230

SaaStr

MARCH 21, 2021

So what were the Top 10 most popular SaaStr videos of the week? “The 5 Metrics You Should Track to Maximize Your Company’s Valuation with Tomasz Tunguz” A crowd favorite from SaaStr Build 2021. #4. Let’s take a look at what you might have missed! #1. What’s Support Ops, you ask? Find out here! #3.

Cloud 258

Cloud Scale Customer Success Scaling 258

User Pilot

APRIL 3, 2024

Essential elements of most resource centers include user documentation , video tutorials , FAQs, a search function, a feedback widget , product updates , and AI tools. This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs. Some of the most common you can use are: Blog posts.

AI Search 105

AI Search Software Review SaaS AI 105

SaaStr

JUNE 20, 2022

As Allin explains, “In telling your story, [communicate] your thesis on why you think your company needs to exist, and why you think there is a huge market opportunity…[be] very clear about what your product currently accomplishes, the product roadmap that’s ahead, and the business model that you’re going to use to monetize that.”.

Venture Capital 204

Venture Capital Management Business Model Investment 204

SaaStr

OCTOBER 14, 2022

It’s no secret that 2022 has brought market shifts that even the previous two years lacked. To keep tabs on your efficiency, be mindful of these helpful metrics: Burn Multiple. This metric reveals how long it takes to earn back your sales and marketing spending, which is highly relevant when factoring into efficiency.

Startup 210

Startup SaaS Metrics Churn 210

SaaStr

SEPTEMBER 19, 2022

SaaS businesses are discovering that customers choose and recommend them based not on flashy marketing or super fancy product features but on the experience of engaging with the company and the value it delivers. Measuring the success of any SaaS function requires a solid understanding of both objectives and metrics.

Sales Hiring 247

Sales Hiring Customer Success Scaling Construction 247