Practical Advice on SaaS marketing

MAY 1, 2020

I’m a believer in blogging. I’ve been writing a monthly post for more than 10 years, and people do find me through my blog. Based on the numbers, I know lots of others have a similar faith in blogs. I’m not sure of the official count, but my guess on the total number of blogs out there is about a billion.

Interviewing 170

Interviewing Software Marketing SaaS 170

Predictable Revenue

OCTOBER 20, 2022

Jane Portman joins the Predictable Revenue podcast to discuss why segmentation is key for email marketing and how to properly segment outbound sales campaigns. The post Why Segmentation is Key for SaaS Email Marketing appeared first on Predictable Revenue.

Marketing 278

Marketing SaaS Revenue Sales 278

Buffer Resources

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

Social Media 104

Social Media Engagement Branding Construction 104

SaaStr

SEPTEMBER 25, 2023

Theoretically, the relationship between sales and marketing should be easy –– after all, these teams are responsible for pulling in more business and increasing revenue. But the thing that we really need to ensure is that our sales and marketing teams are aligned on the core metrics.”

Enterprise 251

Enterprise Marketing Sales SaaS 251

SaaStr

JULY 22, 2022

The last few years have certainly tested marketers, but 2022 serves up a brand new array of challenges. In the eye-opening session, these marketing leaders discuss the market pulse, impactful branding, and strategies for the future. Economic Climate, Customer Behavior, & Market Trends. The Future of Marketing in 2022.

B2C 215

B2C Scale Marketing Sales Hiring 215

SaaStr

JULY 3, 2023

Dear SaaStr: When Should You Hire Your First Demand Generation Marketer in SaaS? A deep dive on that and why here: I Hired My VP of Marketing at $20k MRR. Or just hiring a junior marketer to start to save a few dollars. My overly specific rough rule is about $20k in MRR. It Wasn’t a Week Too Early.

Sales Hiring 212

Sales Hiring Marketing SaaS Engineering 212

SaaStr

FEBRUARY 16, 2023

Dear SaaStr: How Does a SaaS Startup Break Out in a Crowded Market? Find one segment of the market to win in. Most SaaS markets are crowded today. But the thing is: As Bigger SaaS companies cross $100m in ARR, and then $1B in ARR, they stop focusing on smaller niches. But you might be able to do well there.

Startup 220

Startup Healthcare Marketing SaaS 220

User Pilot

APRIL 22, 2024

That’s where funnel marketing comes in. But what exactly is funnel marketing, and how can it supercharge your SaaS product growth? In this article, we break down the concept of the marketing funnel and share examples of practical strategies to give you a better idea of how it helps with user engagement.

Strategy 52

Strategy Marketing SaaS Sales Funnel 52

SaaStr

FEBRUARY 2, 2022

With: – better management – fuel (capital) – innovation (features) – more awareness (marketing). After things start taking off, you’re really fighting two opposing forces — market pull and decay. Market pull is a wonderful thing. The market changes, e.g. to mobile, or AI, etc.,

Scale 204

Scale Sales Hiring B2C AI 204

SaaStr

AUGUST 23, 2023

Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? The post Dear SaaStr: How Do You Price a SaaS Product in a New B2B Market? I’ve lived it. It’s not as complicated or as hard as it sounds. It’s OK you are doing something different. Even if you are actually reinventing the wheel.

Pricing 189

Pricing B2B Scale SaaS 189

User Pilot

JULY 24, 2023

What is SaaS marketing? We’re all familiar with the basics of SaaS product marketing such as attracting users to a SaaS product with a subscription business model. That said, there are key differences between a SaaS marketing strategy and standard digital marketing. Gamifying onboarding.

SaaS Payments 80

SaaS Payments Marketing Payment Solutions SaaS 80

SaaStr

AUGUST 10, 2023

Dear SaaStr: How Can You Grow a SaaS Startup Without Spending a Ton on Sales and Marketing? 9 views 1 share The post Dear SaaStr: How Can You Grow a SaaS Startup Without Spending a Ton on Sales and Marketing? It’s hard but it can be done. appeared first on SaaStr.

Scale 212

Scale Venture Capital Startup Marketing 212

SaaStr

NOVEMBER 28, 2022

Dear SaaStr: What Are Some Signs That Your SaaS Marketing Programs Won’t Scale Well? The #1 flag your marketing efforts aren’t working is that you are spending too much — but importantly, in the aggregate. Most SaaS companies, once they have a mini-brand, start to get some amount of organic, “free” leads.

Scale 210

Scale Scaling Marketing SaaS 210

User Pilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

Technical Review 98

Technical Review Management Leadership Systems Review 98

User Pilot

MAY 16, 2023

Getting paying customers for your SaaS business can be a challenging and complicated endeavor. However, the time-tested strategy of SaaS email marketing has proven to be a reliable method of driving product growth. What is SaaS email marketing? Why is email marketing important in SaaS? Conversion.

Strategy 85

Strategy Marketing SaaS Onboarding 85

User Pilot

AUGUST 6, 2023

How do you calculate marketing automation ROI? More importantly, how can marketing teams maximize it? On top of that, our article: Defines what marketing automation is. Identifies the areas of marketing that you can automate. Identifies the areas of marketing that you can automate. What is marketing automation?

Marketing 95

Marketing SaaS Social Media Onboarding 95

SaaStr

FEBRUARY 14, 2023

The current public market environment might look like a great SaaS crash for many people. As things appear to slow, how do we get back to the fundamentals, find the things that are great about SaaS that are measurable, and help people see the value in your business? Why is this market different than others?

Metrics 201

Metrics SaaS Marketing SMB 201

Chart Mogul

SEPTEMBER 15, 2023

For years we have been reading and hand-picking the best SaaS blog posts to share with 24K+ SaaS Roundup subscribers. Subscriber or not, anyone who wants to increase their SaaS knowledge will benefit by reading the curated posts below. The library encompasses hours and hours of reading, listening, and viewing material.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52

User Pilot

JULY 31, 2023

Looking to power up your retention marketing strategy? Everybody in SaaS knows it’s relatively easy to attract users. TL;DR Customer retention marketing aims to build quality relationships with customers to turn them into repeat buyers. Acquisition marketing focuses on gaining new customers and expanding market share.

Retention 97

Retention Strategy Marketing SaaS 97

User Pilot

JANUARY 23, 2023

A properly-crafted growth marketing framework brings clarity and direction to your SaaS business. This article discusses the best growth marketing strategies within the AAARRR funnel. It also covers the following: The definition and benefits of a growth marketing framework. What is a growth marketing framework?

Growth Marketing 97

Growth Marketing Marketing Growth Hacking SaaS 97

Baremetrics

OCTOBER 11, 2021

Content marketing is one of the most effective methods of generating brand awareness and brand preference specifically among your ideal target audience. The purpose of this marketing strategy is to attract organic traffic to your domain, and establish your business as a trusted authority in that area. Take Baremetrics for instance.

Content Marketing 113

Content Marketing SaaS Payments Investment Marketing 113

Incredo

MAY 20, 2019

As a SaaS vendor, you should be familiar with how competitive the environment in this field is. Eventually, Software-as-a-Service market is starting to outsource the processes and procedures of going out to their clients. SaaS needs a hand in marketing. SaaS marketing is becoming a critical issue.

Outsourcing Services 220

Outsourcing Services SaaS Marketing Business 220

SaaStr

JANUARY 23, 2021

A little while back, I gave a great SaaS Founder CEO a Gift. But in SaaS, I say it’s generally a mistake. Or at least rethink it, for the following reasons: People get topped anyway in SaaS. But in SaaS, you are dealing with a lot of corporate types. A real gift. But it’s true. It’s just a fact.

VP of Engineering 343

VP of Engineering Sales Hiring Scale Engineering 343

SaaStr

MARCH 3, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: Tech and Startups Have Changed. The SaaS Decacorn is Back. The Advice That Stings is The Advice You Want to Hear How to Double Your SaaS Magic Number and Increase Efficiency Small Deals at Large Customers. But Different.

Generative AI 210

Generative AI AI Startup Pricing 210

SaaStr

FEBRUARY 18, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 11 Things That Set The Best Sales Teams Apart From The Rest 7 Things to Do When You’re Struggling Bringing Product-Led and Sales-Led Growth Together with Zapier 2024 Is The Year to Think About Buying Someone.

Scale 225

Scale Trends Enterprise Startup 225

SaaS Metrics

DECEMBER 6, 2023

In today’s digital age, the SaaS (software as a service) industry is booming, driven by rapid technological advancements and evolving business needs. Understanding the fundamentals of SaaS marketing is crucial to thriving in this competitive landscape.

Growth Marketing 52

Growth Marketing Marketing SaaS Technology 52

SaaStr

FEBRUARY 11, 2024

SaaStr 722: 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin   3. SaaStr 720: CRO Confidential: What It Really Takes to Be Successful in Enterprise SaaS Sales with Christian Smith, CRO of Splunk. 2024 State of SaaS: Trends and Predictions with SaaStr CEO and Founder, Jason Lemkin 2.

Scale 234

Scale Trends Enterprise Scaling 234

Baremetrics

AUGUST 30, 2021

Blogs and information sharing Workshops and mentorship Tip 2: create a word-of-mouth buzz Collaborations Get featured in influencer content Tip 3: make (ostensibly) high-touch contact Use technology to customize your communication Conclusion Approach people as people, not as prospects New technology makes new methods Be meaningful.

Payment Methods 98

Payment Methods SaaS Payments Strategy Marketing 98

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. Anyone in tech can tell you, the SaaS industry is growing at an insane rate. Identify your marketing goals and KPIs 3.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

User Pilot

MAY 19, 2021

The B2B SaaS marketing space can feel a lot like an echo chamber. SaaS marketers need to move fast and break things, but rather than jumping from one ‘shiny new growth hack’ to another, stick to a few tried and tested tactics first. What do SaaS Companies spend on B2B Marketing? SaaS Content Marketing.

B2B 119

B2B Marketing SaaS Social Media 119

Practical Advice on SaaS marketing

JUNE 1, 2018

If you’ve ever sat through a marketing agency’s pitch or seen an episode of Mad Men, you’d think that marketing is all about talking – pushing out clever messages so that people will buy whatever it is that you’re selling. Marketing without listening is a big mistake. Not exactly. What should you be listening for?

Marketing 161

Marketing SaaS Social Media Interviewing 161

SaaStr

JANUARY 7, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Beginning of The End of Customer Success, SDRs, and Support Agents A Low Burn Multiple is Great. How IBM Sees AI Changing the Game for Companies of All Sizes We End the Year at All-Time Lows for SaaS Growth.

Venture Capital 220

Venture Capital Scale AI Customer Success 220

User Pilot

AUGUST 14, 2023

Are you struggling with creating an effective growth marketing strategy? With more players entering the SaaS market and the growing use of digital technology in marketing, traditional marketing alone cannot sustain your business. Therefore, leveraging growth marketing is crucial to stand out among your competitors.

Growth Marketing 96

Growth Marketing SaaS Payments Strategy Payment Methods 96

How To Buy Saas

DECEMBER 1, 2020

SaaS is a global software solution created by different businesses in order to improve human activities in a matter of clicks. SAAS is also abbreviated as software as a service. With so many SAAS getting visibility in online marketplaces, we found that new saas businesses are struggling hard to make it to the right set of customers.

Growth Hacking 105

Growth Hacking Payment Methods SaaS Payments Payment Solutions 105

User Pilot

JUNE 28, 2021

Is your customer engagement marketing strategy bringing in expected results? If executed well, a consumer engagement marketing strategy not only increases your revenue but also maximizes the customer lifetime value. What is customer engagement marketing? Why is customer engagement marketing important?

Engagement 105

Engagement Strategy Marketing SaaS 105

User Pilot

MAY 24, 2021

Growth marketing involves experimentation and optimization across the marketing funnels. Marketers today are moving from the traditional “set and forget” approach to a continually evolving growth-focused approach. But doesn’t it come with an increased need for coding or technical knowledge for marketers? Conclusion.

Growth Marketing 96

Growth Marketing Software Marketing SaaS 96