SaaStr

OCTOBER 26, 2021

Using Dave Kellogg’s “ Four Sources of Pipeline ” framework, marketing should source 60% of the pipeline for a representative enterprise software company. . In a noisy world where there are no practical barriers to creating B2B content, you need a thoughtful approach to engage your Ideal Customer Profile audience. . Video: HERE.

Scale 344

Scale Marketing SMB Leadership 344

SaaStr

JUNE 27, 2020

A little while back we put together some of the top sales & marketing mistakes SaaS companies and founders make, especially in the early days. But maybe set quotas in the first year or two that are practical, and just keep the lights on. Yes, Box is SaaS. Only the very best folks (and very best PR) are worth it.

Sales Hiring 363

Sales Hiring Scale Startup Marketing 363

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

How To Buy Saas

APRIL 15, 2024

Will you be prepared for the SaaS AI revolution? Companies providing software as a service are under intense pressure to innovate since the global market for cloud services is projected to reach about $680 billion in 2024. More than 70% of SaaS companies are increasing their spending on AI, according to studies.

AI 52

AI Artificial Intelligence Strategy Technical Review 52

User Pilot

APRIL 10, 2024

Here are 8 knowledge base creation best practices that can help you create deep connections with your customers: Include multiple types and formats of resources. Create granular content. Group content into modules and categories. Personalize the knowledge base content based on user segment.

Software Review 103

Software Review AI Search SaaS Technical Review 103

User Pilot

JANUARY 8, 2024

As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users. Best practices for effective customer acquisition and product-led growth. This article shows you how. Focus on the right customer acquisition channels.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

User Pilot

MARCH 27, 2024

Meanwhile, secondary navigation serves as an auxiliary guide to less prominent but still significant content. We go over 6 secondary navigation examples from other SaaS businesses: Userpilot’s combined secondary navigation blends seamlessly within the primary menu for contextual access.

User Experience 105

User Experience Pricing Engagement Mobile 105

User Pilot

JUNE 30, 2023

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. Next, decide which content to prioritize.

SaaS Payments 98

SaaS Payments Outsourcing Services Payment Solutions Payment Services 98

Subscription Flow

FEBRUARY 27, 2024

Subscription pricing with the help of automated billing software has transformed many industries and provided businesses with a dynamic way to generate revenue, especially in the SaaS space. SaaS companies’ success is largely dependent on their use of subscription billing.

SaaS Payments 95

SaaS Payments Payment Services Payments Payment Solutions 95

User Pilot

FEBRUARY 25, 2024

Predictive analytics are driving business decisions such as product and marketing strategy. Personalized experiences are becoming standard in the SaaS world. More users are adopting micro-SaaS products for the specialized value and low cost that they offer. Accessibility features are making UX design more inclusive.

SaaS Payments 105

SaaS Payments Trends Payment Solutions Payment Methods 105

SaaStr

JUNE 26, 2023

Ok we’re in full swing for 2023 SaaStr Annual now that Europa is behind us and it’s going to be out biggest, best Annual ever! It’s back again in the SF Bay Area Sep 6-8 again on our sprawling 40+ Acre, 10+ Stage campus.

Enterprise 274

Enterprise Customer Success Product Marketing Startup 274

ChurnZero

DECEMBER 29, 2020

So, here’s our greatest hits compilation of our top content, milestones, and happenings from 2020. Top 10 Blog Posts from 2020. Today, you’d be hard-pressed to find a high-velocity sales, marketing, or product team without a designated operations function. The SaaS Debate: Who Owns the Renewal and Upsell?

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Interview them.

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

SaaStr

JANUARY 17, 2021

In theory, many things can kill a SaaS startup after $4m-$5m ARR. In practice, quitting is the only thing. In theory, many things can stop a SaaS startup after $4m-$5m ARR from getting to $100m. In practice, high churn is the only thing. It’s not market size. It’s not leads and sales and marketing.

SaaS 363

SaaS Venture Capital Churn Branding 363

SaaStr

NOVEMBER 8, 2021

Relative to any other sector, the SaaS industry is uniquely transparent. In my opinion, the most informative and useful SaaS content “speaks for itself” and is well suited for future reference. 2 – Product Qualified Lead To Marketing Qualified Lead Ratio. Full Session YouTube. Full YouTube Session.

Scale 305

Scale Cloud Forecasting Pricing 305

User Pilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. In practice, all 3 often overlap.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

SaaStr

AUGUST 4, 2021

3 days, more than 100+ sessions and 300 expert speakers, who will be sharing their best practices to help you scale faster, build smarter, and close more customers. From AWS to Vimeo: this year’s speaker lineup is packed with incredible speakers and content. There’s content that everyone on your team can learn from.

Scale 256

Scale AWS B2C SaaS 256

Totango

MARCH 8, 2022

Getting involved in the best customer success communities can give you access to the resources you need to take your CS team to new levels of performance. Then, we’ll walk you through a list of nine of the best customer success communities you can join in 2022 and what each of them has to offer. What Is a Customer Success Community?

Customer Success 115

Customer Success Technical Review Social Media Underperforming Technical Team 115

SaaStr

DECEMBER 12, 2023

The landscape for Go-to-Market (GTM) will be changing over the next 12 months in terms of roles within GTM, in combination with how buyers make purchases and the decision-makers involved. What you need to do instead is leverage more content and intent data. During Workshop Wednesday , held every Wednesday at 10 a.m.,

Point of Sale 245

Point of Sale Forecasting Technical Review SMB 245

User Pilot

FEBRUARY 26, 2024

What is marketing funnel analysis? TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. The main stages in the marketing funnel are Awareness, Interest, Consideration, Intent, and Purchase. Book the demo!

Marketing 105

Marketing Sales Funnel Forecasting Customer Lifetime Value 105

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Why are SaaS companies embracing it? What is it?

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

User Pilot

JUNE 30, 2023

Which is the best AI writing assistant available for marketing and customer success teams in 2023? Plenty of AI copywriting tools are in the market (and by the time I finish writing this article, there will probably be more) and each of them could be a good choice depending on your needs or budget. Let’s dive in!

AI Search 98

AI Search AI Payment Solutions ChatGPT 98

Intercom, Inc.

APRIL 30, 2020

For partners who have invested in building quality apps for our mutual customers, the program unlocks new sales and marketing opportunities, plus more technical benefits, to enable you to get maximum value from your app. As a partner, you’ll be the first to hear about co-marketing opportunities, best practices, and areas for feedback.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

Buffer Resources

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. They use the platform as a content distribution system, not a resume builder. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives.

Sales Recruiting 127

Sales Recruiting Sales Hiring Scale Social Media 127

SaaStr

MAY 27, 2021

Although, in consultations with founders of many of these SaaS companies, I’m often caught by surprise to learn that they’ve made upward of a dozen hires, but zero are for customer-facing roles. Many founders are design, product, or engineering-focused and have never hired for sales, marketing, or revenue operations.

Sales Hiring 173

Sales Hiring Scale Venture Capital Sales 173

SaaStr

NOVEMBER 16, 2022

Audience Member 1: I follow your tweets and your content and I really love all the materials you guys put out there. All the early SaaStr content was only around folks sort of for one to 5 million and we added more diversity to some stages than others. He had come from a failed SaaS company and was mid-pack at best.

Sales Hiring 222

Sales Hiring VP of Engineering Payment Methods Scale 222

SaaStr

JULY 29, 2021

“SaaStr Annual is where the important conversations take place about what is happening in the cloud, and now more than ever, the best SaaS platforms are enabled by a strong partner ecosystem,” said Jennifer Cummings, SalesLoft’s Senior Event Marketing Manager. “We Founded in 2012 by serial enterprise entrepreneur Jason M.

Scale 250

Scale Cloud Government B2B 250

User Pilot

JULY 11, 2023

The problem is, the average video content tends to be mediocre and lacking in insightful information. You’d need to spend a lot of time finding good content creators if you just decided to learn about CX and customer engagement. Ramli John’s best practices on user onboarding. Malewicz’s take on mobile onboarding screens.

Technical Review 97

Technical Review Onboarding Mobile Retention 97

User Pilot

JANUARY 27, 2023

As a SaaS product manager , how do you give users a chance to experience your product value? So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates? Demo content allows users to experiment with complex products like analytics tools. Or are your trials paid?

SaaS Payments 98

SaaS Payments B2B SaaS Payment Solutions 98

Baremetrics

OCTOBER 12, 2021

Your SaaS business needs a solid system for finding qualified leads and converting them to customers if it will survive and thrive. Table of Contents. Create gated content 2. Outbound Leads Inbound Leads Inbound leads are prospects that initiate contact with your business through a specific marketing channel.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

User Pilot

DECEMBER 19, 2023

SaaS account management. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. In this article, we will go over the responsibilities of a SaaS account manager and share tried-and-true strategies they can implement to drive product growth.

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

Unbounce

AUGUST 31, 2021

An AI copywriting tool able to generate content at the push of a button? So, how can you use AI copywriting tools in your marketing efforts? What is the Best AI Copywriter? AI copywriting is content generated by machine-learning software. It then uses that knowledge to generate new content on a set topic.

AI Search 145

AI Search Artificial Intelligence AI CTO 145

Incredo

DECEMBER 3, 2019

Or maybe you are curious whether Christmas marketing works at all? We have interviewed tens of SaaS community members to understand how they perceive SaaS Christmas promotions. What does it mean for your SaaS? And we do not really fit perfectly with our SaaS.

SaaS Payments 204

SaaS Payments Payment Solutions Payments Social Media 204

ChurnZero

MAY 4, 2023

Companies operating in the SaaS space also stand to gain by borrowing a page from this playbook and striving to build a community online. Research suggests SaaS companies that foster online customer communities strengthen key metrics that are important to Customer Success. We landed on a theme that made sense: a neighborhood.

Development Team Review 98

Development Team Review Technical Review SaaS Scale 98

SaaStock

MARCH 26, 2019

As we have showcased in previous pieces, there are many reasons to be excited about the Latin American SaaS ecosystem. Not only is the region producing superstar SaaS contenders, but the interest from local and international VCs is increasing. However, our interest goes beyond the current state of SaaS in Latin America.

Startup 210

Startup Artificial Intelligence SaaS Construction 210

SaaStr

SEPTEMBER 29, 2022

He advises bringing these features to a B2B growth team and then shares mistakes that B2B companies make while adding go-to-market (GTM) to PLG. Paid ads and marketing often achieve this. It’s time to reduce the customer acquisition cost by experimenting with content marketing and virality.

Technical Review 241

Technical Review Technical Advisors Scale Compensation 241

User Pilot

DECEMBER 22, 2023

Marketing copy aims to promote the product and motivate users to buy it, so it uses engaging and emotionally evocative language. AI-writing assistants are excellent tools for repurposing product documentation and content or refining existing microcopy. When writing microcopy for UI, prioritize clarity over creativity. They will churn.

AI 105

AI Scale User Experience Onboarding 105