User Pilot

APRIL 16, 2024

Understanding how end-users interact with your product is crucial to identifying user experience bottlenecks. When combined with product analytics , end-user behavior monitoring can help you boost product usage and retention rates. TL;DR End-user behavior monitoring involves observing how users engage with a product.

User Experience 105

User Experience Engagement Trends Churn 105

SaaStr

OCTOBER 17, 2023

Do my customers find value in my product and service? If you don’t know, it’s the hockey stick curve going from $2M to $6M to $18M to $36M and on and on after you’ve found product market fit. What is the highest form of product market fit? Will they renew?) Will they expand?)

Scale 164

Scale Sales Hiring Customer Success Scaling 164

SaaStr

DECEMBER 14, 2021

It can be easy for SaaS companies to lose momentum if they haven’t quite found the perfect product-market fit. The product grew more mature, with three main functions: data collection, data warehouse, and data analysis. . A few telling signs started to reveal themselves: Sales, Marketing & Accounts Struggled.

Sales Hiring 257

Sales Hiring Data AWS Leadership 257

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 105

B2B Development Team Review Software Review Marketing 105

SaaStr

SEPTEMBER 5, 2022

VCs have to figure out where to put their money, and their time, when the public markets are still down 50% from their peaks and late stage, follow-on capital has almost evaporated. But the public markets are brutal, and it’s rippled all through venture capital. Things are still very good in SaaS. That may or may not be OK.

Startup 288

Startup Sales Hiring Venture Capital Cloud 288

User Pilot

MARCH 29, 2024

Brand activation is about driving product growth by connecting emotionally with people on a personal level. There are different types of brand activation campaigns, including experiential, digital, guerilla, and word-of-mouth marketing , among others. Ahrefs uses video marketing to reach relevant audiences. Let’s dive in!

Branding 101

Branding Social Media Technical Review Software Review 101

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. For example, how do you think about ICP, and what markets should you go after? What does a productive seller mean? Enablement. How do I think about scale?

Sales Hiring 186

Sales Hiring Education Scale Strategy 186

SaaStr

FEBRUARY 7, 2024

Sales-assisted, product-led growth strategies that close Enterprise leads. How to use community as a driver of product-led growth. They do a lot of predictive analysis to categorize TAM and prioritize their resources. In this playbook we’ll share: Automated outbound at-scale strategies. From there, strategy comes in.

Scale 216

Scale Sales Hiring Strategy Marketing 216

SaaStr

AUGUST 26, 2023

Data Doesn’t Have to be Hard: Three Data Myths and How to Bust Them with Mailchimp with John Humphrey, former Head of Data Platform Product at Mailchimp John Humphrey, former head of data platform product at MailChimp and current principal at mfact, joined SaaStr live at Workshop Wednesday to discuss three data myths and how to debunk them.

Technical Advisors 201

Technical Advisors Data Technical Review Sales Hiring 201

SaaStr

NOVEMBER 21, 2022

Joined by Katie Wickham, Payrix’s Director of Marketing, Butler shares essential tips on accelerating your business to $100 million ARR and beyond. . Through qualitative and quantitative analysis, your team can then narrow down to a sharper ICP. . Leverage anchor tenants to extend trust into the market.”. Delight customers.

Payments 178

Payments Payment Methods Embedded Payments Scale 178

SaaStr

JULY 25, 2022

FastSpring’s VP Product, Strategy, and General Manager of IQ, Kurt Smith, explores evidence-based principles to help SaaS companies avoid common pricing mistakes without getting lost in analysis and data. SaaS companies generally sell products with very low marginal costs, which makes pricing opportunities almost limitless.

Pricing 227

Pricing Strategy SaaS Forecasting 227

User Pilot

JANUARY 26, 2024

Product-led growth is predicted to become even more prominent in 2024. For those who would like to implement the growth model, here's our product-led growth playbook. In this article, we share 11 tried and tested tactics for product managers who want to up their PLG game. What is the product-led growth strategy?

SaaS 94

SaaS Acquisition Onboarding Retention 94

User Pilot

MARCH 16, 2023

Analysis paralysis in product management can have some serious implications not only for the product but also for the business. What is analysis paralysis though? We also look at how product managers can overcome analysis paralysis to make better product decisions. Ready to dive in? Want to see how?

Management 98

Management Engagement Data Data Analysis 98

User Pilot

FEBRUARY 4, 2023

Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth ? In this article, we cover everything you need to know about growth analytics: How to perform a growth analysis using an easy five-step process. Finally, act on that data to improve product adoption.

Acquisition 98

Acquisition Retention Churn Metrics 98

User Pilot

AUGUST 16, 2023

A user retention playbook will keep your customers happy and continue using your product for longer. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. When developing your product , address app performance issues to improve user retention.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Their overall satisfaction level with your product. The most critical features and functionalities of the product.

B2B 96

B2B Underperforming Technical Team B2C Scale 96

User Pilot

APRIL 21, 2023

What is product analysis and what are its benefits? We also explore: Different types of product analysis The steps needed to analyze your product The tools you can use Let’s get right to it! TL;DR Product analysis is the process of collecting and analyzing data about various aspects of product performance.

Underperforming Technical Team 98

Underperforming Technical Team SaaS Onboarding Retention 98

SaaStr

MAY 29, 2022

A ton of great VPs of Sales have sold sales tools and similar products. Don’t hire a VP of Sales that can’t demo your product. And a lot of VPs of Sales won’t be able to do this if your product isn’t pretty close to what they are used to. They might work out somewhere else. Just not at your startup.

Sales Hiring 246

Sales Hiring Sales Recruiting Startup Sales 246

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively? 2 Marketing is All About Funnels.

Sales Hiring 220

Sales Hiring Underperforming Technical Team Marketing Market Research 220

User Pilot

JUNE 25, 2023

With the right customer experience insights, you can remove the barriers that have been stunting your product growth for ages. In this post, we’ll take you through the ins and outs of smart product analytics and in-app surveys—so you can combine them to collect and leverage insights to cultivate product growth.

Software Review 94

Software Review Scale SaaS Onboarding 94

User Pilot

MARCH 27, 2024

The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. Let’s explore some best practices for implementing secondary navigation menus: Using path analysis to tailor secondary navigation based on actual user behavior and preferences. Shopify’s huge combined menu.

User Experience 104

User Experience Pricing Engagement Mobile 104

SaaStr

AUGUST 17, 2022

Consider not only how many reps you have and how many you’ll hire, but also incorporate attrition and productivity metrics that give you insight into the health of your organization. And consider doing this analysis monthly rather than saving it for the board meeting. Phil, meanwhile, has his own take: Sales and marketing alignment.

Sales Hiring 187

Sales Hiring Sales SaaS B2C 187

SaaStr

AUGUST 10, 2023

How hot is the space, and what is the product category? How far along is the product idea? To answer this question, focus on how much you really need to get to that stage where you have product market fit. Building a go-to-market function from scratch. How good is the team? The takeaway?

Scale 176

Scale Scaling Sales Hiring Cloud 176

Totango

OCTOBER 18, 2023

Totango, customer success software your business can’t outgrow, provides unlimited scalability and unmatched time to value that helps cross-functional enterprise teams drive productivity, retention, and expansion. If you aren’t yet a customer, sign up for your demo to get started today!

Business 101

Business Software Review Technical Review Retention 101

User Pilot

MARCH 14, 2024

Looking for an effective cohort analysis tool and wondering if Heap is the best option for your SaaS company? In this article, we’ll delve into precisely that – helping you determine whether Heap is the ideal choice for your cohort analysis needs. Looking for a Better Alternative for Cohort Analysis? Try Userpilot!

Technical Review 52

Technical Review Software Review Pricing Underperforming Technical Team 52

User Pilot

APRIL 6, 2023

Developing and releasing sophisticated products with all the bells and whistles imaginable might seem like a great idea. Overengineered products are difficult to use, filled with bugs, and instead of improving your users’ lives, they make them unnecessarily complicated. Why do developers overengineer software products?

Underperforming Technical Team 100

Underperforming Technical Team Management Interviewing Scale 100

SaaStr

MARCH 31, 2024

We could talk about CAK and LTV, and economics, and fundraising, and entrepreneurship, and SaaS and engineering, and product management, but instead I chose to talk about culture and people, which is a little bit of an odd topic for a CTO to pick up. Product is never done, culture is never done. Unheard of.

Part-Time CTO 252

Part-Time CTO CTO Hire CTO Coach CTO 252

User Pilot

FEBRUARY 3, 2023

Effective customer analysis is the key to business success. From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Let’s take a closer look at what customer analysis is, its benefits, and how to get started.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

Subscription Flow

MARCH 20, 2024

Keeping all this in mind, in the first section of this blog, we will first be seeing what is SimpleCirc, its features, and why exactly is it such a hot choice for magazine owners in today’s marketplace. Imagine a situation where a printing company, a marketing agency, and a graphic designer who works independently work together on a project.

Payment Services 100

Payment Services Payments Payment Solutions Payment Methods 100

User Pilot

AUGUST 14, 2023

And the transition is already happening, as 88% of marketers think first-party data is more important now than a couple of years ago. But since most online advice is either generic or meant for ecommerce businesses, where can you begin as a product marketer working at a SaaS? It’s evident that businesses will start using it.

Data 97

Data Product Marketing Customer Success Payment Features 97

Unbounce

NOVEMBER 14, 2021

You’ve got your product. Every company runs on the people who use their product or service. But it can feel a lot harder to get new customers than to build your team or design a product. This blog post will teach you five foolproof digital marketing practices to get new customers. Content marketing.

Social Media 131

Social Media Content Marketing Branding Education 131

User Pilot

MARCH 27, 2023

How can product analytics help product managers create better digital products and more satisfying user experiences? We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. What is product analytics?

Underperforming Technical Team 98

Underperforming Technical Team SaaS Churn User Experience 98

User Pilot

APRIL 14, 2024

And is there a better software that would better fit your needs? In this post, we’ll discuss exactly that – what the perfect tool for performing user analysis should deliver and which will be the best choice for your company’s needs. TL;DR Let’s explore how Userpilot and Heap compare when it comes to performing user analysis.

Technical Review 52

Technical Review Software Review Onboarding Mobile 52

User Pilot

MARCH 7, 2023

Do you want to get product growth insights but are unsure whether to use Amplitude analytics or not? Amplitude is one of the best data analysis solutions to help you make data-driven decisions and grow your business. TL;DR Amplitude is a product analytics tool that turns raw data from user behavior into critical insights.

Retention 97

Retention Data Analysis Scale Data 97

User Pilot

APRIL 18, 2023

The 4 types of customer satisfaction surveys are Net Promoter Score (NPS) surveys, customer satisfaction score (CSAT) surveys, customer effort score (CES) surveys, and product-market fit (PMF) surveys. – NPS survey: How likely are you to recommend our product to a colleague/friend?

Underperforming Technical Team 92

Underperforming Technical Team Scaling Onboarding Product Marketing 92

User Pilot

MARCH 14, 2024

TL;DR Heap is a good choice for churn analytics and it comes with features such as user segmentation analysis, behavioral analytics, user journey mapping, and cohort analysis. Heap is one of the most sophisticated product analytics tools available in the market. But it isn’t without flaws.

Technical Review 52

Technical Review Software Review Churn Systems Review 52

User Pilot

JULY 13, 2023

The SaaS market is complex and dynamic: product managers who can successfully predict customer needs are a valuable commodity. TL;DR Customer needs are the wants and desires that motivate a customer to use a particular product or service. For the majority of product managers , you’ll be exploring how to do this manually.

Artificial Intelligence 95

Artificial Intelligence Machine Learning SaaS Technical Review 95