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Top SaaStr Content for the Week: Jason Lemkin, Digital Ocean’s SVP, Carta’s CEO and CMO, Airbase’s CEO, and lots more!

SaaStr

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: 2022: A Cr*p Year for SaaS IPOs. RevenueCat: Across 10,000+ Mobile Apps, Longer Free Trials Perform Better. Live from SaaStr Annual 2022: Fundraising While Controlling Your Own Destiny with Airbase’s CEO. The #1 Reason CMOs Fail.

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My App Stack: Sarah Scharf, VP of Marketing of Vanta

SaaStr

Other than your own, what app would you never let anyone take away from you no matter what: Asana – our team lives in it and it keeps us in sync. #4. What’s the number one top new app you’ve added the past year? ReferenceEdge has been new for me this year. #3.

Marketing 253
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How to Build a Conversion Path: Step-by-Step Process

User Pilot

It’s optimized for mobile users, has a strong headline and CTA, and loads fast. Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. For example, you run paid ads to drive traffic to your product-led blog posts. An Ahrefs blog post. Get A Demo). Ensure it loads fast.

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From Uncertainty to +$400M: How Braze Found Opportunity in Headwinds with Braze’s Co-Founder & CEO Bill Magnuson (Podcast 671 + Video)

SaaStr

Braze was founded in 2011 when the most exciting mobile apps were a compass, a flashlight, and a game where you could feed fish. From 2011 to 2015, the only part of the mobile market that was making money was mobile gaming, but tricking children into buying fish food wasn’t a sustainable business. And it was. Both came true.

Scale 195
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23 Low Budget Online Marketing Strategies for Small Businesses

Neil Patel

Mobile is a big part of that and so are social media and video. Mobile ad spend is predicted to continue increasing due to a growth in mobile usage. If you’re a small business owner trying to compete in the big leagues , this blog is for you. You’ll need to start a blog. Start a Blog. billion which is a 25.5

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The Top Sessions of SaaStr Scale: CEOs of Okta, Airtable, Safegraph, Blackline and More!!

SaaStr

We’ll dribble out the sessions on our podcast, the blog and YouTube, but for now let’s also highlight the Top 5 most upvoted session. I asked him to do the charts live. SaaStrScale.com 2020 was a big hit! Thank you to the 20,000+ that attended and tuned in! On how to recruit in the early days, when not everyone gets it.

Scale 184
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How to Generate Leads From YouTube Live

Neil Patel

YouTube Live is a vastly underutilized tool that should be in every marketer’s arsenal. It’s easy to look at your Live video options and think that Facebook is enough, but that just isn’t so — not to say that Facebook Live isn’t important. But first, you need to understand just how powerful Live video can be for your business.