What Belongs on Your Local Business' About Page?
The Moz Blog
JANUARY 23, 2024
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
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The Moz Blog
JANUARY 23, 2024
Nearly every business has an About page, but too often, its content is an afterthought. Turn that around with key real-world examples of local brands getting it right.
User Pilot
APRIL 3, 2024
A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. Gather user data from multiple sources to learn more about customers’ pain points. This can include blogs, case studies, webinars , video tutorials , checklists, and interactive walkthroughs.
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How to Optimize the Developer Experience for Monumental Impact
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Leading the Development of Profitable and Sustainable Products
Buffer Resources
APRIL 11, 2024
Which emails, social posts, or web pages are people viewing and interacting with? What’s your most popular newsletter or blog? How are people finding out about you? Google Analytics (free): Your most popular web pages and how people are landing on your site. Startups know that research pays off. How?
How to Optimize the Developer Experience for Monumental Impact
Generative AI Deep Dive: Advancing from Proof of Concept to Production
Understanding User Needs and Satisfying Them
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know
Leading the Development of Profitable and Sustainable Products
Neil Patel
MAY 28, 2021
To attract locals from various locations, you probably need to adopt a local SEO strategy. This way, locals who make searches related to your niche or services can see your website at the top of search results. Hence, local customers can get relevant information on the products and offerings available in nearby outlets.
User Pilot
APRIL 10, 2024
In this article, we will explore all you need to know about knowledge bases and how you can create a knowledge management system that works. TL;DR A knowledge base is a centralized library that offers access to helpful information about a product or service. Localize your knowledge base. Play video tutorials directly in-app.
User Pilot
JUNE 30, 2023
Content localization is absolutely essential for SaaS companies. Our article provides guidance for SaaS teams on how to effectively localize their content. TL;DR Content localization is the process of adapting your content so that users in different countries feel as if it was originally written for them.
Neil Patel
SEPTEMBER 24, 2021
It helps you optimize your site for search engines by offering information on page names, meta descriptions, keywords, and more. With some light guidance, anyone can create a website and get it up and running fast, and uncompetitive niches can rank on Google’s front page. You know all about keywords and keyword research.
Tom Tunguz
MAY 29, 2023
Let me share some examples : This weekend, I wanted to clean up some HTML image links in older blog posts & modernize them to markdown format. Each of the responses contained a local museum, shopping, & a spa recommendation. 1 I’ve written about using LLMs for image generation in a post called Rabbits on Firetrucks.
Neil Patel
FEBRUARY 22, 2023
Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. When you’ve compiled your list, add these keywords to: Blog posts Meta descriptions Social media URLs and website Online profiles and directories (like Google Business Profile and Yelp, etc.)
Neil Patel
DECEMBER 16, 2021
If you’re a small business owner trying to compete in the big leagues , this blog is for you. All you have to do is enter your URL to get a deep, page-level SEO analysis. Here’s what SEMRush has to say about NeilPatel.com. What it takes to hit all those keyword opportunities is pages with content. Start a Blog.
FastSpring
MAY 14, 2024
Get the latest from FastSpring’s Support leaders about: FastSpring’s new Payout Statements. Visit our Support page. FastSpring provides an all-in-one payment platform for SaaS, software, and digital products businesses, including VAT and sales tax management, payment localization, and consumer support. Be specific!
Neil Patel
JANUARY 26, 2023
Local businesse s , on the other hand, hire more people and have greater resilience to economic hardship. However, in order to survive economic uncertainty, local businesses need to make the extra effort to demonstrate their value to customers. In fact, small businesses (under 500 employees) make up 99.9% Probably not.
How To Buy Saas
MAY 10, 2024
Are you worried about your website’s low ranking on Google and other search engines, and struggling to attract traffic? In this blog, we will take you through the valuable features, pros and cons, and comparisons of Semrush alternatives so that you can make the perfect choice for your website and witness your online presence soar.
Buffer Resources
JUNE 19, 2023
There’s been much ado about AI lately, especially since ChatGPT was released to the public in November 2022. We also understand the (valid) concerns that many creatives and marketers have about the impact of AI on the quality of content. As a result, we already have unwritten rules around AI in content.
Unbounce
MAY 1, 2021
In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. In the world of landing pages, this stat has oodles of potential. Email campaigns and landing pages both need content that feels relevant to their readers to succeed.
Stax
NOVEMBER 20, 2023
This day benefits local businesses since it encourages 72% of shoppers to shop and dine at small, independently-owned retailers and restaurants—not only on SBS—but year-long. It’s the day small business owners get the chance to show off their offerings to shoppers looking for local gems. Learn More What is Small Business Saturday?
User Pilot
JUNE 30, 2023
Next, add a module: this is where you start populating the page with content. When you’ve published your resource center, make sure it’s easily searchable so users can find the page they are looking for. Localization – displaying information in a user’s native language – is another great option.
Neil Patel
MARCH 4, 2023
Content localization makes this happen. Plus, we’ll check out some helpful examples of businesses that localize their content well. What Is Content Localization? In digital marketing, content localization means creating content dedicated to a specific region or country. With content localization.
Neil Patel
AUGUST 19, 2021
Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. Create a Blog for Your Website.
Neil Patel
JANUARY 27, 2021
Let’s talk about content marketing. People want high quality, useful, relevant, and engaging content about things that matter to them. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article. How’s it doing in 2021? Is it still the king? Not anymore.
Neil Patel
DECEMBER 9, 2020
Every great site has a powerful customer testimonial page. But if you don’t have a testimonial page yet, how can you start? Your current Facebook business page. Especially if you’re a local business, you might already have reviews here that you haven’t noticed. And testimonials are powerful. The easiest place?
Neil Patel
JANUARY 6, 2023
Have you ever thought about getting into real estate? To get the attention of these homebuyers, real estate agents need to create regular content like social media and blogs. Then there’s the challenge of ranking for local and national keywords in real estate SEO. For estate agents, that means focusing on local SEO.
Unbounce
JUNE 21, 2022
In fact, Peter is churning out PPC (pay-per-click) campaigns and landing pages that see an average conversion rate of 35%. Head over to the Conversion Benchmark Report to learn more about industry benchmarks. Because he’s found a smarter way to build landing pages to turn traffic into conversions. Way more conversions.
Neil Patel
OCTOBER 18, 2020
Local SEO sounds cool and all but can it really help you scale your business in 2020? Then Local SEO is what you must focus on. Then Local SEO is what you must focus on. Because Local SEO is the best way to catch people looking to BUY now and narrow their choices only to your exact products and services. Why hot you ask?
User Pilot
DECEMBER 22, 2023
Microcopy localization is an opportunity to make the user experience more inclusive. ”) In-app guidance providing clarity about a feature or UI element (e.g. Think about it: How do you feel when you get a message or email with information that is irrelevant to your circumstances? Localization. Disappointed?
Neil Patel
JULY 7, 2020
Sure, you probably know what SEO is and what it means , but what about terms like CPC? So, when you are reading any marketing blog or book, you’ll now know what these “unusual” acronyms and words mean. If you want to rank for local-based terms, it’s not just about optimizing for keywords. Let that sink in.
Neil Patel
DECEMBER 1, 2021
If you’re serious about making an impact online, SEO provides a relatively straightforward path to marketing success, as long as you know what to focus on. Fortunately, identifying the best keywords for your brand is less about stumbling onto a magic search term and more about understanding user intent.
Neil Patel
OCTOBER 6, 2020
Let’s say a lot of people from your area are checking out your business online, and in-store sales are through the roof thanks to your local search rankings. In addition to the logistical factors associated with moving your business , you also need to think about the successful local SEO strategy you worked so hard to build.
User Pilot
JANUARY 26, 2023
Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better. Localizing your product and user experience will make your product accessible to users speaking different languages and from different cultural backgrounds. How do you go about it?
Neil Patel
DECEMBER 16, 2020
You’ve poured a ton of time into creating a blog. Affiliate marketing is an effective way for anyone with a blog or social media following to earn money. Choosing great products to promote is about more than just picking categories that are generally aligned with your blog. Why not get all that hard work to pay off?
Neil Patel
SEPTEMBER 1, 2020
And where does that leave you, a business owner eager to reach Google’s top pages, generate qualified traffic, and drive sales? Neil Patel Digital (best for SEO content marketing) Voice SEO (best for Voice search) ReachLocal (best for local SEO) FATJOE (best for backlinks’ acquisition) OuterBox (best for eCommerce SEO).
Neil Patel
MARCH 2, 2021
What are Facebook search operators, and why should you care about them? Before we get into that, let’s first talk about what search operators are and why they matter. It also allowed you to find who liked a page or visited a specific city. Use this to find groups, pages, and users related to a specific topic.
Neil Patel
JANUARY 13, 2021
This is a place where you could easily post a recent blog, image, or file to drive brand awareness and increase website traffic. While many brands may have Facebook Pages, Facebook Groups are where the magic lies because they see a lot more engagement than Pages. Online businesses and marketers took advantage of the platform.
Neil Patel
DECEMBER 15, 2022
In this article, I’ll explain everything you need to know about SEO for fashion e-commerce. This means that you need to be extra-vigilant about monitoring your SEO performance, and constantly looking for ways to improve your results. The page should load quickly, have clear navigation, and avoid popups that are difficult to close.
Neil Patel
APRIL 2, 2023
What comes to mind when you think about creating a “good” link profile? Ubersuggest When it comes to reaching page 1 of Google’s search results, there aren’t many things more important than your backlink profile. Once you review the results page from top to bottom, you’ll have a clear understanding of your backlink profile.
Neil Patel
SEPTEMBER 29, 2021
Although SEO and marketing professionals like me wouldn’t recommend it (especially when there’s a slew of other content management systems that do a better job), Joomla still has a massive user base with about 2 million websites (giving it about 3 percent market share). Prioritize Google’s Page Experience. Nail Your Local SEO.
Neil Patel
SEPTEMBER 21, 2020
Suppose you’re passionate about promoting your business. In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off.
Neil Patel
AUGUST 28, 2020
The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. Pretend that your goal is to show up on Google’s 1st page when certain people use certain words to search for certain information relevant to your business. In SEO, where you’re going requires a different airplane (or agency).
Neil Patel
MAY 7, 2021
Good SEO is about consistently taking care of the small details, and that’s exactly what Google Search Console errors allow you to do. Schema is the structured data that helps the search engines understand what your page is about. This is rarely the case, unfortunately.
Subscription Flow
JANUARY 2, 2024
This is because payment processing for SaaS is more complicated than collecting one-time payments, as it diverges into sub-forms that range from invoicing to managing subscription plans to complying with local tax laws and payment regulations. Invoicing is further complicated by factors such as trial periods and subscription discounts.
User Pilot
JUNE 30, 2023
This article provides an overview of 19 popular AI content-writing tools that will help you create different content types, from in-app messages to long-form blog posts. Known for its budget-friendly pricing , Rytr enables the creation of high-quality content such as blog posts, emails, and social media captions. Let’s dive in!
Neil Patel
JANUARY 12, 2021
5 Social Media Platforms That Replace Google Plus for Local Businesses. Google My Business (GMB) is a snippet of information about your business’ operating information, reviews, and so much more. A potential boost in search result rankings, revenue, and valuable insights about your customers. Facebook for Local Business.
BitPay
OCTOBER 24, 2023
There’s no one right way to go about promoting the fact that your business accepts crypto payments. 7 Tactics to promote and educate customers about paying with crypto Tactic #1: Announce it to the world Once your business begins accepting crypto, let the world know! Think of it like a “We take crypto!” Not sure where to start?
Neil Patel
FEBRUARY 25, 2020
If you are a local business, type in your city and click “Next.” What’s cool about this report is that you can see your rankings over time both on mobile and desktop devices. For example, as of writing this blog post, I rank number 4 on desktop devices for the term “SEO” in the United States.
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