SaaStr

APRIL 10, 2023

Others may seek to corner the SMB market. In this SaaStr Annual session, Zendesk’s VP of Startups, Kristen Durham, shares insights into selling to startups and lessons to build your strategy. So land and expand had been going great, but we wanted to make that push. Why Seek Out Startups?

Startup 210

Startup Scale SMB Venture Capital 210

SaaStr

MAY 5, 2021

If there’s one lesson I’ve learned from leading product at fast-growing startups, it’s that there’s no one way to lead product. Your primary focus in the earliest days of the company is achieving product-market fit. This lesson came the hard way: after a poorly executed product launch. 5-25M: Hire a CPO early.

Strategy 278

Strategy Scale Innovation Interviewing 278

SaaStr

MAY 27, 2023

Now Andy Byrne, CEO at Clari, adds his learnings! They’re also invaluable learning opportunities. I hope sharing my top ten list helps my fellow entrepreneurs sidestep a few of these — and gives you more time to go make, and learn from, your own! Lesson: Be the skeptic and interrogator. – Jason, ed.

Technical Review 186

Technical Review Leadership Company Culture Startup 186

SaaStr

APRIL 8, 2023

Here’s a list of some of the most popular to dig into: Atlassian’s CRO Cameron Deatsch: “How The Biggest Product-Led Enterprise Company In The World Did It” Skilljar’s CRO: “An Inside View on Hiring Your First CRO” Rippling’s CRO: “Entering a Hyper-Competitive Market” DigitalOcean’s (..)

Scale 258

Scale Sales Hiring SMB SaaS 258

SaaStr

MARCH 14, 2023

In this week’s Workshop Wednesday , Tracy Young, CEO and Co-Founder of TigerEye and PlanGrid, says that “everything is going to fail.” Young took PlanGrid from nothing to $100M ARR before passing the baton and shares the biggest lessons learned, the biggest failures, and how to navigate them. And they weren’t.

Startup 235

Startup Communication Leadership Engineering 235

SaaStr

JANUARY 30, 2023

She shares the challenges faced at critical stages of the company’s growth journey, the lessons learned, and how they grew to $100 million ARR in just 20 months. ” They learned that many company founders were HR leaders who needed help managing complicated local labor laws. And on to almost $300m ARR today!

Sales Hiring 235

Sales Hiring Payment Services SaaS Payments Scale 235

Sales Hacker

JUNE 23, 2021

Here are the seven best sales blogs (and five bonus sales newsletters!) We love that this blog focuses on helping hard working teams be successful by delivering great advice and strategies from sales development leaders, social innovators, and even neuro-linguistic programming specialists! Sales Hacker. Lead generation.

Sales 79

Sales Technical Review Outbound Sales Team Interviewing 79

SaaStr

FEBRUARY 21, 2024

In the new episode, Jason sits down with Drata CMO Sydney Sloan to talk about what’s new at Drata, the role of CMO at Drata vs. Salesloft, partner marketing, customer marketing, and more. Sydney pulled someone from Salesloft with a product marketing background who understands operations, running programs, and being strategic.

AWS 212

AWS Scale Sales Hiring Marketing 212

SaaStr

DECEMBER 6, 2022

Brex’s COO, Michael Tannenbaum, and Alloy’s CRO, Laura Spiekerman, share top lessons on how to find the right balance. Both Brex and Alloy have been mutual customers of one another since 2017 and in this session, they shared their lessons learned on balancing production innovation with regulation while mitigating risks.

Scale 240

Scale Scaling compliance Forecasting 240

SaaStr

JULY 21, 2022

10 Lessons Learned Scaling to $1B Valuation with Drift’s Co-founders. They’ll take you through their own personal experiences, from creating a scalable product strategy to building an enduring company that puts people and purpose before profit. VC State of the Market with SaaStr’s CEO and Cowboy Ventures.

Venture Capital 257

Venture Capital Enterprise Cloud Pricing 257

SaaStr

FEBRUARY 27, 2023

In 2019, the founding team at Storyblok set out to create a content marketing solution that worked for everyone—developers and marketers alike. This was Storyblok’s strategy when it started expanding its team. Outbound: including Account Based Marketing (ABM). Partner: investing in different partnership channels.

Scale 201

Scale Sales Hiring Sales Recruiting Scaling 201

SaaStr

MAY 4, 2022

For multi-market, this could be $100m in ARR. So a top theme across SaaStr CEO interviews since 2017 or so, and across our 5 Interesting Learnings series with public SaaS companies, is … when should you go multi-product? Roughly — very roughly — you want to be multiproduct in SaaS by the time you have 10,000 customers.

Scale 258

Scale SaaS SMB Scaling 258

SaaStr

FEBRUARY 20, 2024

Gusto is a high-velocity, high-scale acquisition and expansion engine, and one we can all learn from. In a recent Workshop Wednesday, Tolithia Kornweibel, CRO, and Jamie Edwards, Head of Go-to-Market Operations and Tools, share how Gusto maximizes revenue so that you can do the same.

Scale 217

Scale Sales Marketing Construction 217

Buffer Resources

AUGUST 7, 2023

years into my time at Buffer, I realized I was about to hit 100 articles written for the Buffer blog. I now: Help define content strategy, Write the weekly newsletter, Track content performance through our analytics, Run a guest posting program , Collaborate on team-wide marketing projects.

Social Media 52

Social Media Systems Review Technical Review Software Review 52

SaaStr

DECEMBER 11, 2020

We’ll dribble out the sessions on our podcast, the blog and YouTube, but for now let’s also highlight the Top 5 most upvoted session. We love sessions where 2 colleagues riff off each other on the learnings. Learnings about the ROI in becoming even more hyper-customer centric. SaaStrScale.com 2020 was a big hit!

Scale 175

Scale Sales Recruiting Scaling SMB 175

SaaStr

DECEMBER 6, 2021

More and more SaaS companies are going public, but we often don’t get an inside look at what that process is like. Jennifer Tejada, CEO of PagerDuty, discusses the process leading up to IPO in 2019, her main focus for the company in the years since, and the lessons she’s learned along the way. What’s going to change?

DevOps as a Service 238

DevOps as a Service Scale Cloud Interviewing 238

SaaStr

APRIL 25, 2021

“Building Your Company’s Retention Strategy & Measurement with MongoDB” A session you have have missed with MongoDB’s director of retention marketing. #3. Learn here how they got there. #5. Learn how they do it at scale. #7. It’s great. Watch it. #2. appeared first on SaaStr.

Entertainment 279

Entertainment Cloud Acquisition Retention 279

SaaStr

JANUARY 7, 2021

Some of the top learnings from our conversations in 2020 were a testament to the agile nature of start-up founders and operators. So were we, so we dug into the data and compiled a list of our top 25 episodes from 2020 for your listening (and learning) pleasure. Interested in what our most popular episodes were last year?

Scale 251

Scale Sales Hiring Scaling B2B 251

SaaStr

SEPTEMBER 14, 2022

This research will tell you whether your “genius idea” is filling a real market gap and whether you’re disrupting or creating a new category. In particular, Nuez recommends drawing lessons from the book Rocket Fuel , by Gino Wickman, on how “visionaries” and “integrators” can forge incredible collaborations. And if it’s the latter?

Scale 219

Scale Venture Capital Sales Hiring SMB 219

Neil Patel

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

Marketing 145

Marketing Social Media B2C Scale 145

SaaStr

OCTOBER 12, 2022

Every company moves through different growth phases, and eventually, the focus, strategy, and motions for growth must change alongside the business. Many founders think first of their product and then the market. But according to McJannet, it’s actually better to begin with the market. Product-Market Fit. Phase 2: $30M.

Scaling 213

Scaling Leadership Startup Product Marketing 213

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Access to more data.

Scale 93

Scale AI Search Social Media AI 93

Buffer Resources

OCTOBER 24, 2023

Yet here I am, with a (small) content marketing agency, selling services to companies, including series A startups and tech enterprises, and making a six-figure dollar income each year.    Back in 2015, I was in college and needed a job, but the market was tough, and no one was hiring. This felt like a missed opportunity.

Outsourcing Services 110

Outsourcing Services Scale Outsourced Development Underperforming Technical Team 110

SaaStr

JULY 25, 2021

They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. They talked about product adoption, sales alignment, freemium models and lessons they have learned throughout their successful SaaS careers. This was certainly one of them.

Sales Recruiting 250

Sales Recruiting Sales Hiring Scale VP of Engineering 250

User Pilot

JANUARY 16, 2024

Whether you're a complete novice out for beginner lessons or a veteran in search of expert-level knowledge, you'll find the right books for you. Beginner-friendly books to learn the UX design process and boost creative confidence Are you starting your UX design journey or simply curious about what the field is about?

User Experience 87

User Experience Systems Review Consulting Strategy 87

SaaStr

MARCH 23, 2021

Vlad Magdalin, Co-Founder & CEO at Webflow, learned a lot of lessons from failing three times in a row. The problem was that he tried to go it alone, and he was still in college, and he couldn’t get any funding. It wasn’t going to happen then. 3 Don’t assume things are going to work out. A Failed Webflow.

Interviewing 262

Interviewing Technology Development Marketing 262

SaaStr

APRIL 25, 2021

I’ve sure learned a lot since. But if you can get out ahead of the market here, you can get brought into, and win, a lot of deals just because you are the only decent vendor at the table. But only go to what matters. Don’t go to second tier conferences, or second-tier anything. In the end, this becomes table stakes.

Scale 260

Scale Enterprise Branding Scaling 260

SaaStr

APRIL 13, 2022

From Asana to Zoominfo: this year’s Europa lineup is bringing the best Cloud speakers from around the globe together for two days of incredible learning and insights. 7 Tips for Nailing Your SMB Go-To-Market Strategy with PayFit’s CEO and Co-founder Firmin Zocchetto and. Eléonore Crespo.

Sales Recruiting 217

Sales Recruiting Cloud Sales Hiring Scale 217

SaaStr

APRIL 22, 2022

What are the key product and organizational learnings from taking a company to $500 million in annual recurring revenue in just six years? . Lean on customer feedback loops to guide through unfamiliar markets. But at Samsara, the customer feedback strategy became a directive, an important guiding function of company and product growth.

Innovation 246

Innovation Wireless Scale Marketing 246

SaaStr

SEPTEMBER 7, 2022

How do you go from $0 to $1M ARR and beyond? Demodesk’s CEO, Veronika Riederle, and VP of Revenue, Lauren Wright, answer the most pertinent questions on scaling a SaaS start-up as they take us through lessons learned from the three stages of growth. Product-Market Fit . How do you build a sales organization from scratch?

Sales Hiring 208

Sales Hiring Scale Revenue Sales 208

SaaStr

MARCH 15, 2021

Wow there was a lot going on at SaaStr last week with SaaStrBuild.com 2021 and more! A lot of good learnings on when and how to set up your first field team (physical office or not) outside the U.S. #5. A lot of good learnings on when and how to set up your first field team (physical office or not) outside the U.S. #5.

Cloud 140

Cloud CTO Scale Venture Capital 140

SaaStr

JANUARY 24, 2020

Still over 10,000 attendees haven’t picked sessions yet so this list will certainly change by March 10, but for fun, here are the 20 Hottest Sessions at 2020 Annual, at least right now: Masterclass: The Top 10 Pitfalls in SaaS Go-To-Market with Mark Roberge. Mar 11, 1:15pm – 1:55pm. Mar 10, 1:15pm – 1:55pm.

Scale 193

Scale Leadership Churn Benchmarks 193

Intercom, Inc.

DECEMBER 19, 2018

The best of the blog. Significant digits: 240 blog posts, 18 videos. Eoghan McCabe, CEO , and Matt Hodges, VP of Commercial Product Strategy. Lessons learned from scaling a team. Des Traynor, Co-founder and Chief Strategy Officer. It has been a year of extraordinary growth at Intercom.

Scale 150

Scale Sales Recruiting Underperforming Technical Team Sales Hiring 150

SaaStr

JUNE 19, 2021

In this SaaStr Build panel, three cloud marketing and business leaders share tips to craft the perfect customer profile for your SaaS business. Read on for advanced learnings from Carilu Dietrich (Board Advisor at 1Password), Katrina Wong (VP of Product Marketing at Segment), and Isabelle Papoulias (CMO at Mediafly).

Sales Hiring 163

Sales Hiring Scale Marketing Sales 163

Buffer Resources

NOVEMBER 7, 2023

Join us as we explore the highs, lows, and hard-won financial lessons that have paved their paths, and discover how you can apply their insights to your own small business journey. Reflecting on her past projects and assignments, she noticed that writing was a common thread. Her growth path, however, has been pretty uncommon.

Scale 107

Scale Scaling Payment Solutions Payment Services 107

SaaStr

JANUARY 21, 2022

Dorian Stone , Head of Organizations Revenue at Grammarly, is here to share lessons from his experience of scaling the company from consumer to SMB to Enterprise to help you steer your expansion efforts in the right direction. Simply because their product was being used in a professional setting didn’t mean it was a product-market fit.

Scale 212

Scale SMB Enterprise Sales Hiring 212

SaaStr

DECEMBER 17, 2019

I’m going to not include the ones that were written before 2019. I’m going to not include the ones that were written before 2019. But for your SEO and content marketing folks out there, note the most read pieces weren’t even published in 2019. So go long on content. Going even more upmarket.

Scale 134

Scale SMB Cloud Acquisition 134