Intercom, Inc.

APRIL 30, 2020

Since unveiling the Intercom App Store in 2018, we’ve worked with many of you to launch over 240 apps on the Intercom platform. Our partnership with Intercom has resulted in over $100,000 in impacted revenue in the last year alone” The Clearbit team is one of our launch partners and they’ve valued the sales collaboration.

Outsourcing Services 223

Outsourcing Services Outsourced Development Consulting Retention 223

Buffer Resources

AUGUST 6, 2024

  And, as I started implementing thought leadership strategies into communication efforts for my clients, I saw how their messaging and connection with potential customers was transformed — so The Conscious Publicist became not just a PR advisory, but one focused on thought leadership.    Love writing?

Social Media 102

Social Media Business Leadership Sales Hiring 102

FastSpring

AUGUST 8, 2024

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? And there’s a lot of moving pieces around these product launches. Braden (00:58) Yeah.

Product Marketing 134

Product Marketing Marketing SaaS Payments Payment Methods 134

User Pilot

JULY 29, 2024

To create a successful product marketing strategy, you need to set tangible goals, create user personas to understand your target audience better, and develop messaging that showcases your unique value proposition. Userpilot markets new features to existing users with in-app messages. Userpilot ’s blog posts.

Product Marketing 80

Product Marketing Marketing Scale Underperforming Technical Team 80

User Pilot

JUNE 12, 2024

Understanding the salary landscape for product launch managers is crucial whether you’re entering the field or looking to advance your career. TL;DR A product launch manager is a professional overseeing the efforts to introduce new products to the market. Let’s get started! Let’s get started!

Management 52

Management Market Research Leadership Entertainment 52

SaaStr

JANUARY 10, 2024

Ryan Carlson, Former CMO at Okta added, “Everybody thinks about marketing as ‘I’m launching this product or I’m launching this company or I’m trying to get buzz, get recognition, get awareness. And if you’re consistent with your messaging, it doesn’t look new, but it is important.

Sales Hiring 248

Sales Hiring Scale Technical Review Leadership 248

SaaStr

OCTOBER 20, 2023

It’s only been ten months since ChatGPT launched, and since then, we’ve seen a huge increase in AI applications being created and used globally. OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000.

ChatGPT 239

ChatGPT AI Search Scale Sales Hiring 239

User Pilot

JUNE 28, 2024

Responsible for pre-launch and post-launch activities of the product. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. They promote the right features of the product to the right users at the right time. How to become a product marketing manager?

Product Marketing 52

Product Marketing Technical Review Management Marketing 52

User Pilot

JUNE 18, 2024

Here we will share the best books, webinars, podcasts, and blogs for such a role: Books : Gain foundational knowledge with “Positioning” and “The Launch” to establish customer perception and avoid launch pitfalls. Responsible for pre-launch and post-launch activities of the product.

Product Marketing 52

Product Marketing Management Marketing Customer Lifetime Value 52

Buffer Resources

FEBRUARY 5, 2024

  This includes sharing links over private channels such as direct messaging, email, and SMS, which are not visible to the public, search engines, or marketers. Wherever you can on your website or blog, provide a "share via WhatsApp," "share via email," or "share via SMS" button with the trackable link.

Social Media 114

Social Media Branding Engagement Strategy 114

User Pilot

JUNE 26, 2024

Starting a career as a product launch manager requires understanding the key steps, skills, and experiences needed for success. In this article, we will outline the typical journey for a product launch manager, covering educational requirements, entry-level positions, potential advancements, and long-term opportunities.

Management 40

Management Leadership Education Market Research 40

SaaStr

JUNE 23, 2023

The Loom co-founders built a product called OpenTest, a two-sided marketplace that partially flopped after launch. In June of 2016, the beginnings of Loom, called OpenVid, became the number one Product Hunt that day, and the following day, they launched more videos than the day before. They had made it.

Startup 217

Startup Company Culture Marketing Communication 217

Intercom, Inc.

SEPTEMBER 1, 2021

Involve PMM in the entire product process (or: it’s not all about launches). Product marketing is often thought of as the “ product launch ” department because that’s often our most visible function. But while launches are a lot of fun, there’s so much more to product marketing at Intercom. . product marketing team.

Product Marketing 138

Product Marketing Marketing Sales Hiring Scale 138

User Pilot

JUNE 12, 2024

Responsible for pre-launch and post-launch activities of the product. They develop product positioning, messaging , and value propositions tailored to different target audiences in the market. They promote the right features of the product to the right users at the right time. How much does a product marketing manager make?

Product Marketing 52

Product Marketing Management Marketing Sales Hiring 52

SaaStr

DECEMBER 14, 2023

Pursuing Two Different Segments: The Tale of Startups vs. Enterprise From a marketing perspective, the GTM marketing position and product market messaging differ between Google Workspace and Google Cloud. It was less interesting however creating blog posts, web landing pages, the email elements, and the call script based on the asset.

Cloud 238

Cloud Scale AWS AI 238

Nimble - Sales

JANUARY 30, 2024

These new features are an extension of our newly designed message compose form, which allows you to seamlessly compose, draft, and schedule emails all in one […] The post Nimble Launches Email Scheduling and Email Drafts to Elevate Your Email Game! appeared first on Nimble Blog.

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Buffer Resources

JANUARY 20, 2023

Launching a new feature is an exciting time at Buffer. A product launch can generate a lot of conversations with our customers. We have refined a process for working on launches, ensuring that the relevant people from the product, support, and marketing teams come together to work on the launch plan.

Technical Review 120

Technical Review Engineering Customer Support Communication 120

FastSpring

OCTOBER 10, 2022

In September, Slack rolled out its first pricing change since the company launched in 2014. Slack announced its pricing change in a blog post in July, and pricing changes took effect in September. This immediately appeals to people’s sense of fairness: Slack isn’t just raising the price because of inflation or an increase in costs.

Pricing 140

Pricing Interviewing Retention Strategy 140

User Pilot

JUNE 26, 2024

They also create marketing collateral, messaging, and sales tools, collaborate with cross-functional teams for product launches and promotions, and gain experience in market segmentation , customer personas, and competitive positioning. Responsible for pre-launch and post-launch activities of the product.

Product Marketing 40

Product Marketing Management VP of Engineering Marketing 40

SaaStr

JANUARY 24, 2022

We had about ten BDRs handling our target account list, although we still took the time to tailor our message. We honestly thought that three months should be enough of a buffer after our soft launch. Those requests went to our AEs, who scheduled everything through Chili Piper. The “Outbound” Funnel. You made it! . Metrics So Far.

Scale 293

Scale B2C Enterprise Acquisition 293

SaaStr

JANUARY 20, 2023

C-suites should realize the importance of this relationship in the early stages of business to drive more traction from the launch through diversification. Whether brands make product modifications or launch a new product, hero customers help deliver their messages to the world. Every brand needs a voice.

Technical Review 234

Technical Review Marketing Social Media Sales 234

User Pilot

MAY 21, 2023

TL;DR A feature release involves adding and launching feature improvements or new functionality to a product. For feature or product announcements, use multiple channels, like in-app messaging , emails, social media, or blogs. Before you actually launch the feature, decide on who is going to see it and when.

Underperforming Technical Team 72

Underperforming Technical Team Sales Recruiting Social Media Onboarding 72

SaaStr

MARCH 30, 2024

We’re (for now) using Intercom for trigger-based onboarding and activation messaging, as well as customer communications and newsletters. We’re on Salesforce , use Crossbeam for account matching with partners (big fan), and have connected SFDC to 6Sense for Account- and Intent Based Marketing.

Marketing 207

Marketing ChatGPT Mobile Onboarding 207

Intercom, Inc.

MAY 8, 2018

We experienced this ourselves when considering which apps to use on our own Messenger Home screen on launch day. When launching our Messenger, we wrote down what we wanted it to achieve: Make our Messenger a helpful destination for new prospects and existing customers. Position #3 Mailchimp Capture app to capture blog subscribers.

Payment Solutions 176

Payment Solutions Payment Methods Payments SaaS Payments 176

Sales Hacker

MARCH 8, 2024

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. If your users are also customers of your partner, the product team can employ in-app messaging to suggest integrations to users, and understand which types of users adopt and benefit from those integrations.

Scale 93

Scale AI Search Social Media AI 93

SaaStr

FEBRUARY 27, 2020

Most marketers I know struggle over the same competing messaging challenges: to what degree should we focus our messaging on the function of what our product can do, versus the emotion of how it makes me feel when I use it? However, emotional messaging can only get you so far. By Shane Murphy-Reuter, Intercom SVP of Marketing.

Marketing 216

Marketing Interviewing Communication Branding 216

User Pilot

AUGUST 10, 2023

Start with showing personalized messages based on data you’ve gathered via survey. For example, you could show a welcome message referencing a specific ‘job to be done’ You could also send automated emails with relevant content based on user behavior. Book a demo with us to learn more! What is behavioral marketing?

Product Marketing 79

Product Marketing Marketing Churn Customer Lifetime Value 79

SaaStr

MAY 17, 2023

Toss Out The Cold Outreach Playbook Not everyone agrees with this idea, but Cassidy believes that the cold outreach playbook of spamming the market with quasi-personalized messages is waning, and response rates are decreasing. Launch Day billboards. On the day Brex launched, they put billboards up all over San Francisco.

Startup 189

Startup Pricing Sales Trends 189

SaaStr

FEBRUARY 9, 2024

New hires in your GTM team will usually fall within one of four categories: Distribution Revenue Storytelling or messaging Some form of operations Most of the time, it’s distribution or revenue, qualify people as in or out for those two areas. So, they were hiring a more experimental role vs. one ready to scale.

Scale 261

Scale Sales Hiring Sales Marketing 261

SaaStr

APRIL 21, 2023

As with webinars, blog posts, and everything else, this requires consistency. Most founders create a really slick, straightforward website when they launch and never touch it again. When hiring a new Head of Marketing, they first want to redesign the website messaging. Of course, that’s not going to work. It’s that simple.

Outsourcing Services 207

Outsourcing Services Scale Outsourced Development Marketing 207

User Pilot

JULY 30, 2023

Looking to leverage marketing automation segmentation to offer contextual and relevant in-app messages ? Marketing automation segmentation enables you to deliver the right message to the right people at precisely the right time. Identifying power users for product launches and sending targeted messages highlighting the benefits.

Scale 83

Scale Marketing Onboarding User Experience 83

User Pilot

JANUARY 8, 2024

For instance, use educational blog posts for awareness, case studies for consideration, and product demos for decision-making. After sharing the opportunity in personalized messages to your happy users, actively promote the program across various channels, including email campaigns, social media, and in-app messaging.

Acquisition 96

Acquisition Strategy Social Media Underperforming Technical Team 96

Sales Hacker

MARCH 1, 2024

Owned media refers to content distributed through a brand’s channels , including self-hosted video, company blogs, and email campaigns. This allows brands to be more intentional about messaging to make sure it aligns with their product and company values, and provides real value to an audience.

VP of Engineering 71

VP of Engineering Scale SaaS AI Search 71

How To Buy Saas

MARCH 14, 2024

So in this blog, I will guide you through some of the top WhatsApp API providers in 2024, why you should you them, and how to find the best fit for your business. Bulk Broadcasting: You can send promotional messages to thousands of users all at once. So this can help enhance customer experience and provide 24/7 customer support.

Payments 52

Payments Payment Solutions Payment Methods Business 52

Intercom, Inc.

MARCH 9, 2022

Object: Describes an object that is acted on or affected by the action, e.g. conversation details, message. We track and review these metrics post-launch, interpret the results, and take action to improve things when needed. Read other blog posts in the series here. Place: Describes where the action is triggered.

Metrics 152

Metrics Acquisition Revenue Churn 152

User Pilot

JULY 31, 2023

TL;DR The product marketing manager role (PMM) is primarily responsible for a product’s positioning, messaging, and branding. A product marketing manager (PMM) is responsible for a product’s positioning, messaging, and branding. Organizing and coordinating other teams gives the product launch a greater chance of success.

Product Marketing 80

Product Marketing Management Marketing Customer Lifetime Value 80

Buffer Resources

FEBRUARY 21, 2023

So often as a mission-based business owner, it can feel like I have the most important message in the world—but nobody wants to listen to it. Again, this was surprisingly simple to launch. I started by writing posts on Diversability’s blog and connecting community members to write guest post features of each other.

Branding 107

Branding Social Media Marketing Interviewing 107