Totango

AUGUST 3, 2021

A freemium strategy is one of the best ways to sell a SaaS product. However, common freemium SaaS mistakes can thwart this otherwise effective approach. Here we’ll help you steer clear of the most frequent pitfalls SaaS companies encounter when deploying a freemium sales model.

SaaS 118

SaaS Social Media Customer Support Strategy 118

SaaStr

JANUARY 23, 2021

Even with a freemium model, sales & marketing expenses are still “normal” at 45% of revenues. An interesting contrast to Atlassian and a few others, Cloudflare still spends a “normal” amount on Sales + Marketing (45% of revenue), even with the efficiencies of a freemium base to draw on.

Scale 300

Scale SMB Cloud Enterprise 300

SaaStr

JUNE 12, 2020

It’s not just because it’s freemium. Box had a freemium component too, albeit a pretty small one now. Market-dominant strategy does work in SaaS, at least muchly. A longer SaaStr post on Dominant Strategies in SaaS here. If you don’t do freemium right, it doesn’t really decrease your CAC. Who are you?

Scale 337

Scale SaaS Business Model Strategy 337

Totango

AUGUST 18, 2021

Freemium onboarding forms a critical stage in users’ path to becoming paying customers. The email sequences you use to onboard freemium users can directly determine whether they upgrade to premium buyers or they become inactive users. What Is a Freemium Onboarding Email Sequence? Quickstart Tutorial.

Onboarding 116

Onboarding Benchmarks Branding Trends 116

SaaStr

JANUARY 23, 2021

Even with a freemium model, sales & marketing expenses are still “normal” at 45% of revenues. An interesting contrast to Atlassian and a few others, Cloudflare still spends a “normal” amount on Sales + Marketing (45% of revenue), even with the efficiencies of a freemium base to draw on.

SMB 268

SMB Cloud Enterprise Scale 268

Sales Hacker

SEPTEMBER 22, 2023

Hubspot recently released a blog on how to effectively optimize the freemium conversion rate; see link/visual below: 5 key steps in the process: 1. To improve freemium conversion rates, it’s essential to set appropriate product limitations for free accounts. Set the right product limitations for your free account.

Enterprise 88

Enterprise Scale Generative AI SMB 88

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In this playbook we’ll share: Automated outbound at-scale strategies. Sales-assisted, product-led growth strategies that close Enterprise leads.

Scale 248

Scale Sales Hiring Strategy Marketing 248

SaaStr

JANUARY 27, 2021

. “Let’s add a Freemium Edition.” If you were going to have a successful freemium edition … you’d already have a freemium edition. It doesn’t work because freemium is rarely a go-to-market and marketing strategy. ” “Let’s Add a Super Cheap Edition.”

Part-Time VPE 319

Part-Time VPE Sales Hiring Scale Sales Recruiting 319

SaaStr

SEPTEMBER 5, 2022

Companies may try a freemium option or a user-based model to start. This strategy may not be intuitive, given an understandable desire to not overwhelm customers with buying options immediately. Usage-based pricing : PLG is not freemium. Secret #2: Pricing. Many product-led companies do not go to market with the right pricing.

Sales Recruiting 268

Sales Recruiting Business Pricing Churn 268

SaaStr

FEBRUARY 9, 2024

From a Go-To-Market perspective, Zapier uses a hybrid model that involves a combination of freemium offerings, subscription plans, and partnerships. In a product-led growth strategy, the product serves as the focal point of your company’s marketing and strategies. At the same time? The product becomes your sales team.

Scale 286

Scale Sales Hiring Sales Marketing 286

SaaStr

DECEMBER 11, 2021

We focused on the benefits for our customers, on reducing friction for them and their processes, and we’ve always had a freemium, viral adoption. I’m a big believer in product-led growth, freemium, viral adoption. This has been a compelling business model, and customers get all the tailwinds benefiting those decisions.

Scale 266

Scale Cloud Scaling Interviewing 266

User Pilot

MARCH 14, 2023

How do you boost your freemium conversion rate and accelerate your SaaS growth? However, before we dive into different techniques you can use to drive conversions and analyze some successful examples, we look at the upsides and downsides of using the freemium model along with some useful benchmarks. What is the freemium model?

SaaS 92

SaaS Onboarding Benchmarks B2B 92

Totango

AUGUST 23, 2022

In this way, customer journey B2B touchpoints serve as a powerful tool for increasing the effectiveness of your customer success strategy. Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Persuading a customer to try your freemium app.

B2B 116

B2B Payment Methods Payments SaaS Payments 116

Blulogix

NOVEMBER 8, 2023

It’s widely recognized as a user-friendly approach for customers and an effective strategy for providers. In this blog, we’ll delve into the six most popular subscription-based pricing models and help you understand when and how to use them. Freemium Pricing Freemium is a blend of “free” and “premium.”

Subscription 52

Subscription Payment Features Pricing Technology 52

User Pilot

MARCH 6, 2024

A well-designed product funnel enables teams to evaluate and optimize their marketing strategy for more targeted and personalized customer engagement. To let users experience the product value , consider a freemium plan or free trial , and create onboarding flows to guide them to activation. In practice, all 3 often overlap.

Social Media 82

Social Media Sales Funnel Acquisition Retention 82

Totango

DECEMBER 6, 2021

Then, we’ll review how the freemium model has emerged as the optimal way to introduce prospects to SaaS products. Finally, we’ll propose how these three key insights from 2021 can be combined into a unified customer success strategy for winning results in 2022. Freemium Marketing Has Become the Leading Tactic for Lead Generation.

Scale 93

Scale Strategy Technical Review Customer Success 93

User Pilot

OCTOBER 31, 2023

This article explores 15 strategies to help you achieve that. TL;DR A free trial is a sales strategy that allows prospective customers to use your product for a limited time. Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions.

SaaS Payments 79

SaaS Payments Payment Methods Strategy Payment Solutions 79

Totango

SEPTEMBER 17, 2021

The freemium SaaS model , where you offer limited free use of your product to promote a premium version, has become common in the tech industry. We’ll take a closer look at what the freemium SaaS model is and what its pros and cons are. Use this information to help you decide whether a freemium model is right for you.

Scale 75

Scale SaaS Underperforming Technical Team Social Media 75

SaaStr

JUNE 20, 2021

Pricing & Selling Strategy. That’s why they offer freemium-style, self-service models for customers who want to try the product out. They partnered with Shopify early on, and that partnership rapidly accelerated their growth in the eCommerce vertical. Enter your email below for the latest SaaStr updates.

Scale 306

Scale Marketing Pricing Consulting 306

SaaStr

NOVEMBER 22, 2020

Determine if you want to offer Freemiums or free trials so customers can try your product before they buy. There are three main dimensions to expansion: Industry verticals such as healthcare or financial present an opportunity to effectively leverage your Go-to-Market strategy, i.e., distribution, bundling of products, etc.

Scale 317

Scale Scaling Technical Review Systems Review 317

SaaStr

DECEMBER 2, 2021

22 SaaStr 193: When Does ABM Make Sense and How To Execute The Strategy Effectively, Why Marketing Must Be Held Accountable To A Number Tied Directly To Revenue and What Makes The Truly Special CMOs with Joe Chernov, CMO @ Robin. #21

Scale 267

Scale Benchmarks Enterprise Leadership 267

User Pilot

JANUARY 8, 2024

With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. In-app strategies for converting free or trial users to paying customers. Measure campaign performance and refine your customer acquisition strategy.

Acquisition 99

Acquisition Strategy Social Media Underperforming Technical Team 99

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. You have a thorough content promotion strategy. You have a leak in your SEO strategy. The first step with any strategy is to set goals. After all, you’re doing everything right.

Technical Review 145

Technical Review Social Media Trends Engineering 145

SaaStr

OCTOBER 5, 2022

If you’re in a space where this strategy can work, and you mainly sell directly, you’ll really miss out. #5. HubSpot was later to Freemium than some, but has embraced it. If you get this right, you can run the tables here, because the top solutions partners typically standard on one app per need to deploy to their clients.

Scale 278

Scale SMB Scaling B2B 278

SaaStr

OCTOBER 25, 2021

. “Unless your product has a huge TAM to cast your net in, no-touch onboarding, and an obvious first “wow” moment you’re trying to reach, free trials and/or freemium pricing does not work well.” A good reminder that Freemium doesn’t really work as a business model without a mass-scale product.

Pricing 307

Pricing Scale Enterprise Onboarding 307

Tom Tunguz

AUGUST 11, 2018

The team at MadKudu analyzed 9 companies with different customer acquisition and sales strategies. Two have freemium plans (A & G); three have 14 day trials (D, E & F); four have 30 day plans (B, C, H & I). Anecdotally, I’ve heard from many marketers shorter trials are better. I’ve copied their chart above.

Payment Solutions 195

Payment Solutions Software SaaS Acquisition 195

SaaStr

JANUARY 19, 2022

Ultimately, it was those signals that led Vimeo to double down on the [B2B] strategy.”. Don’t underestimate the amount of work, determination, and momentum you will need to execute the shift in strategy. Yet Sud points out that a majority of their enterprise customers came from the self-serve freemium side.

B2C 227

B2C B2B Enterprise Leadership 227

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. Product-led growth or PLG is a go-to-market strategy that leverages the product itself as a means of generating demand, converting sales leads, and retaining users long-term. What is PLG strategy?

Strategy 89

Strategy Marketing Scale Software Review 89

User Pilot

MARCH 31, 2023

How do you build a successful free-to-paid conversion strategy for your SaaS? In this article, we’ll share practical tips on creating a successful free-to-paid conversion strategy and converting free trial users into paid users. There are four different types of free trial models in SaaS: freemium, opt-in, opt-out, and reverse trial.

Strategy 82

Strategy SaaS Payments Payment Solutions Payment Methods 82

Blulogix

FEBRUARY 11, 2024

Crafting the Blueprint: How to Build a Monetization Framework for Agile Success By BluLogix Team A Step-by-Step Guide to Architecting Your Monetization Strategy In the dynamic realm of agile monetization, constructing a robust Monetization Framework is akin to drafting a master blueprint for a skyscraper.

Payment Features 52

Payment Features Underperforming Technical Team Construction Customer Lifetime Value 52

Baremetrics

OCTOBER 12, 2021

Create freemium offers or free trial 4. Product qualified leads: These are leads who have used your brand’s product, maybe on a free trial or a freemium offer, and have gotten more invested. Contrary to blog posts, gated content is locked. Create a topic cluster blog strategy around the target keywords.

Payment Methods 98

Payment Methods SaaS Payments Payment Services Sales Hiring 98

Totango

FEBRUARY 23, 2022

Freemium strategy often plays a key role in the early stages of the SaaS customer experience, as do user experience, product features, and customer support. For example, within the evaluation stage, you might break down the steps that lead prospects from their initial awareness of your brand to signing up for your freemium product.

SaaS 111

SaaS Software Review Technical Review Onboarding 111

Subscription Flow

NOVEMBER 14, 2023

Let us dig straight into the important question that this blog is concerns with: how is the cost of your subscription determined? Though they all these ways do not fully utilize the money generation options of a business, these strategies can still be fairly effective. You might be depending on your gut feeling.

Pricing 52

Pricing Payments Payment Services Payment Methods 52

User Pilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? This is where the GTM strategy comes in. In this blog post, you’ll learn everything about go-to-market strategies. Successful product launches stand on the back of an effective GTM strategy. What is a go-to-market (GTM) strategy?

Strategy 80

Strategy Marketing SaaS Customer Lifetime Value 80

User Pilot

FEBRUARY 4, 2023

Fast support, personalized experiences, and feedback collection are all core strategies that can help you wow your customers. You should pay just as much attention to your freemium users since they can turn into paying customers when you optimize their customer experience. What is a “wow” experience in customer service?

Social Media 79

Social Media Software Review Growth Hacking Onboarding 79

Totango

AUGUST 25, 2022

Six Customer Engagement SaaS Strategies That Work. For software service providers, customer engagement SaaS strategies play a central role in a successful business model. In this article, we’ll offer some tips for a winning customer engagement SaaS strategy. What Is SaaS Customer Engagement? The Dynamics of “Land and Expand”.

Engagement 97

Engagement Strategy SaaS Scale 97

Totango

AUGUST 5, 2021

Strategies for communicating with upset customers can help you retain clients and transform escalations into opportunities. In this blog, we’ll look at some common causes of customer communication problems before presenting four effective strategies for managing difficult conversations. Providing clear, concise solutions.

Communication 118

Communication Technical Review Strategy Technology 118