Buffer Resources

APRIL 11, 2024

From my experience, nonprofits and startups have startling similarities: Both have small teams of employees who wear multiple hats, and both depend on outside funding for operations, whether it's from investors or donors.  Which emails, social posts, or web pages are people viewing and interacting with? Think again.

Technical Review 116

Technical Review Startup Social Media Marketing 116

User Pilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Our guide explains how to create effective conversion paths. Start creating conversion paths by defining their goals from the customer and business perspective. Next, create user personas. If so, you’re in the right place!

SaaS Payments 104

SaaS Payments Payment Services Payment Methods Payment Solutions 104

Neil Patel

MARCH 25, 2023

Black hat strategies involve everything from keyword stuffing and private blog networks (PBNs) to content automation and tiered link building. But there is one thing you should keep in mind. Crazy Tactic #1: TwitThis What’s one thing that every blog has? You’ll see that the site had 27.gov Even LinkedIn.

Software Review 119

Software Review Social Media Engineering Strategy 119

Teamgate

MAY 29, 2020

You don’t need to be an optimization expert to learn and apply a few practical tricks and make your blog easily discoverable. Here are eight simple blog SEO tips to create a post-Google and readers will love. . Here are eight simple blog SEO tips to create a post-Google and readers will love. . Mind the structure.

Engineering 90

Engineering Strategy Content Marketing Marketing 90

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. Whether it’s the latest Google update, poor backlink strategy, or a competitor outwitting and outplaying you on search, this is where a quarterly SEO planning comes into play. Yet, crickets.

Technical Review 145

Technical Review Social Media Trends Engineering 145

Neil Patel

DECEMBER 12, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. The best part?

Payment Methods 145

Payment Methods Payments Payment Services Payment Solutions 145

Neil Patel

OCTOBER 23, 2020

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. You’ve decided to create your first website—great! I’m going to teach you to set up your site like you’ve done this thousands of times before. A Step-by-Step Guide to Creating Your First Website.

Marketplace as a Service 137

Marketplace as a Service Software Review Technical Review Business Model 137

Neil Patel

SEPTEMBER 24, 2021

On the downside, Wix SEO limitations often come in for criticism, but that doesn’t mean you can’t enhance your site’s SEO considerably by applying a few best practices. It helps you optimize your site for search engines by offering information on page names, meta descriptions, keywords, and more.

Software Review 137

Software Review Technical Review Technical Advisors Mobile 137

User Pilot

MARCH 27, 2024

How often have you clicked away from a page simply because you couldn't find what you were looking for? Qualtrics broad combined menu under primary navigation elements that offers a comprehensive, all-in-one navigation hub. NYT’s page navigation. What is secondary navigation?

User Experience 105

User Experience Pricing Engagement Mobile 105

Neil Patel

JANUARY 19, 2023

I think it’s fair to say that Shopify is one of the best e-commerce platforms. However, whichever e-commerce platform you choose, there’s more to it than creating your content and pressing ‘publish.’ Another great way to optimize your Shopify store is to create quality content. You don’t have to take my word for it.

Software Review 85

Software Review Social Media Mobile Engineering 85

Neil Patel

DECEMBER 16, 2021

This is on-trend with what we have seen in digital ad spend growth. If you’re a small business owner trying to compete in the big leagues , this blog is for you. I have an SEO Analyzer tool on my website because I understand how important this is. All you have to do is enter your URL to get a deep, page-level SEO analysis.

Social Media 145

Social Media Strategy Marketing Business 145

Neil Patel

MARCH 30, 2021

of all searches on Google are in the form of a question. Here are my ten most popular pages in Brazil from an SEO traffic standpoint. 5 of the top 10 pages are question oriented URLs. 60% of the top 10 pages are question related. We did an analysis of blogs that have over 100,000 monthly SEO visitors.

Mobile 145

Mobile Trends Data Strategy 145

Neil Patel

DECEMBER 22, 2022

E-A-T first showed up in Google’s Search Quality Guidelines in 2014 and has progressively become one of the most important aspects of SEO. This blog post might make you a little hungry to know more about the elements of E-A-T and how it helps your SEO efforts. Say a lawyer is creating content to help potential clients.

Underperforming Technical Team 116

Underperforming Technical Team Social Media Systems Review Finance 116

Neil Patel

APRIL 10, 2023

Internal links are links that point to another page on the same website. These differ from external links, which point to a page on an entirely different website. When used appropriately, internal links can even boost your page – and overall website – performance. So, what are internal links? Let’s jump in!

PayPal 81

PayPal Strategy Engineering Content Marketing 81

Neil Patel

AUGUST 26, 2021

A great meta description should compel users to click on your page in the search results to learn more. Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results. Meta descriptions are 160-character snippets used to summarize a web page’s content.

Social Media 145

Social Media Engineering Software Review User Experience 145

Unbounce

JULY 20, 2021

Imagine this: You publish your landing page and wait for your conversions to roll in. After you’ve worked so hard on crafting a landing page for conversions, it stings to see so many people leaving. Bounce rate is the percentage of visitors who come to your landing page without visiting another page or taking action.

Sales Funnel 139

Sales Funnel Technical Review AI Mobile 139

Neil Patel

DECEMBER 27, 2022

After all, the more visibility you have, the more likely shoppers will discover your site and maybe make a purchase. While many e-commerce owners focus on product home pages, it’s easy to neglect your category pages. Let’s start with tip number one. Tip 1: What Are Category Pages and Why Are They Important?

Social Media 91

Social Media Engineering Customer Lifetime Value Consulting 91

Neil Patel

JUNE 30, 2021

That’s a question every good SEO constantly asks themselves as they look to outrank sites that seem to dominate Google for every relevant keyword (like Wikipedia or WebMD). Unsurprisingly, these sites have more than a few things in common. It’s not just their age or authority either—factors that other sites can’t hope to match.

User Experience 136

User Experience Systems Review Mobile Branding 136

Neil Patel

FEBRUARY 25, 2020

And maybe one day I will be able to fix that. Here we go… Step #1: Create a project. Once you do that, I want you to click on “Add Your First Project.” ” If you do business in multiple countries or cities, you can type them in one at a time and select each country or city. You get lost, right?

Mobile 145

Mobile Underperforming Technical Team Engineering Data 145

Neil Patel

FEBRUARY 22, 2023

Travel SEO helps websites become more visible in search engine results pages (SERPs) when implemented effectively. For example, most people use general search terms and keywords to find travel information and rarely convert on the first visit. Adding long-tail keywords to your blog content can attract the right type of customers.

Travel 81

Travel Strategy Social Media Technical Review 81

Neil Patel

JULY 9, 2021

You can get thousands of clicks to your site from Google News. Google News is reserved for sites and blogs that publish timely, topical articles. Google News is reserved for sites and blogs that publish timely, topical articles. Even if you get just 0.0001% of these clicks to your web site, that’s huge.

Social Media 145

Social Media Engineering Forecasting Branding 145

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. If you don’t have a digital presence, you’re leaving money on the table and creating a barrier between you and your potential clients. You’re not alone.

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Andreessen Horowitz

JANUARY 25, 2024

This applies not only to traditional office workers, but to small business owners, freelancers, creators, and artists — who arguably have even more complex demands on their time. But AI will also help users unlock completely new skill sets, on both a technical and an aesthetic level. And it’s no surprise why.

AI 123

AI Technical Review Software Review Generative AI 123

Neil Patel

FEBRUARY 1, 2023

But, for a brand of your size, what’s one thing you’ll constantly need to build up? Scalable link building can effectively drive more organic traffic to your site and is a key part of a cohesive marketing strategy. A Quick Explainer on Link Building You may recall me using the term backlinks before. Organic traffic.

Enterprise 86

Enterprise Scale Consulting Branding 86

Neil Patel

JANUARY 18, 2022

Good landing pages are the lifeblood of any digital marketing campaign. That makes landing pages critical for conversions. That makes landing pages critical for conversions. However, they can also take hours to build, especially when creating multiple landing pages for a specific keyword or different campaigns.

Payment Methods 109

Payment Methods Payment Solutions Payments Sales Hiring 109

Neil Patel

DECEMBER 1, 2021

All SEO is not created equal. Medical SEO, on the other hand, is an entirely different animal. Search engines use different techniques to rank medical sites. There are serious limitations on both what you can and cannot say, with serious consequences if you make a mistake. Optimize some images, start ranking for keywords.

Healthcare 107

Healthcare User Experience Engineering Content Marketing 107

Neil Patel

SEPTEMBER 10, 2021

Wikipedia is an ever-evolving, user-generated encyclopedia that allows users to add content, including pages, articles, and general knowledge. If you’re interested in creating a Wikipedia page for your business or marketing endeavors, you should know upfront that getting a page added to the encyclopedia is notoriously challenging.

Social Media 133

Social Media Marketing Engineering Development 133

Neil Patel

AUGUST 6, 2021

Features (along with price and design) are one of the main factors people consider when comparing products. Features typically center on the product’s functionality (what you can do with it), but they can also include integrations or data security. You know what features are, and you know why they’re important to include on your site.

Software Review 142

Software Review Technical Review Branding Social Media 142

Neil Patel

APRIL 7, 2021

But which ones are really important? If your website isn’t hitting its goals, which ones should you pay attention to and work to improve? Measure and optimize for these, and you’ll start to see an uptick in how well your site does. Measure and optimize for these, and you’ll start to see an uptick in how well your site does.

Payment Methods 134

Payment Methods Metrics Payment Services Social Media 134

Neil Patel

OCTOBER 27, 2020

Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. If you’re one of those readers: I’m sorry. Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

Neil Patel

JANUARY 3, 2023

After all, how can you really give your site a chance if it’s not even ranking amongst its competitors? One important element of SEO that is often overlooked, though, is taxonomy, the way your site is structured for users and crawl bots. The most common examples of this are the pages of a website or categories on a blog.

Engineering 85

Engineering Social Media Branding User Experience 85

User Pilot

NOVEMBER 21, 2023

Hubspot’s many products make it easy to unify your marketing and product data under one roof for easier reporting and insights. Designed primarily as a marketing dashboard, this tool is great for understanding your traffic sources and page performance. Analyze your website’s page-by-page performance metrics.

Management 105

Management Software Social Media Trends 105

Neil Patel

NOVEMBER 23, 2021

If your website isn’t ranking high on Google’s search engine results page (SERP), you may need to look for different ways to reach your intended audience. These commands include things like search term (denoted by: “[term]l” ), prices (denoted by: $[item] ), and site-specific sources (denoted by: site:[site.com] ).

Payment Services 107

Payment Services Payment Methods Software Review Healthcare 107

Neil Patel

DECEMBER 29, 2022

You can build your store on one of the best e-commerce platforms around, make it look like a million dollars, and create enticing descriptions. Because the higher up your site is in the search engines, the more likely you are to get click-throughs. Product Pages. Or could it just use a boost? Here’s the thing.

Software Review 97

Software Review Technical Review Mobile Engineering 97

Neil Patel

JANUARY 27, 2023

Because demand is high in colder months, you want take the steps necessary to ensure your site will rank in the top search results for “ski resorts” once winter arrives. Knowing what people are searching for each season helps you determine which keywords work best in your blog and product pages. Say you run a ski resort.

AI Search 91

AI Search Strategy Travel B2C 91

Neil Patel

DECEMBER 8, 2020

More often than not, the CTA on those ads is asking for a conversion of some sort. In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement. In this article, we’ll discuss why the most successful mobile ads are the ones that promote audience engagement.

Mobile 145

Mobile Payment Methods Engagement Social Media 145

Neil Patel

DECEMBER 9, 2020

Every great site has a powerful customer testimonial page. But if you don’t have a testimonial page yet, how can you start? The answer is simple—either feature existing reviews, or kindly ask existing customers to create new reviews for you. Your current Facebook business page. And testimonials are powerful.

Merchant Services 142

Merchant Services Strategy Branding Business 142