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How to Scale Go-to-Market Through IPO with ICONIQ Growth’s General Partners

SaaStr

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. The key is to start to build a GTM strategy that allows you to attack a larger market.

Scale 254
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Scalable, Low CAC Growth Tactics with Hypergrowth Partners Co-Founder Guillaume Cabane

SaaStr

MarTech stack and budget (always be on the lookout for cutting-edge platforms) A growth mindset Scalable, Low CAC Growth Strategies “One example that works well for sales-led SaaS businesses is outbound,” says Cabane. And no, not your mother’s outbound.” How Do You Build a TAM? How do you find technology advantages?

Scale 222
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How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

SaaStr

Start with your motives and why you want to be a CEO. Jennifer emphasized the importance of having the right motives and values as a leader, such as growing people, expanding markets, and building value for others, to sustain long-term success. Or supporting customers by enabling GenAI? How do you go long in SaaS?

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Thanks to Akamai, GuideCX, Paddle, Tropic, and Zomentum for Sponsoring SaaStr Annual 2023!

SaaStr

That’s why innovative companies worldwide choose Akamai to build, deliver, and secure their digital experiences. GUIDEcx® is a client onboarding and implementation platform that keeps your clients at the center of every project by providing complete visibility into the work. Tropic makes buying and managing SaaS ridiculously easy.

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Thanks to 6Sense, Boston Consulting Group, Capacity, Constant Contact, and Pacific Western Bank for Sponsoring SaaStr Annual 2022!

SaaStr

Removing guesswork, friction and wasted sales effort, 6sense empowers sales, marketing, and customer success teams to significantly improve pipeline quality, accelerate sales velocity, increase conversion rates, and grow revenue predictably. 6sense reinvents the way organizations create, manage, and convert pipeline to revenue.

Banking 195
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Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft (Pod 555 + Video)

SaaStr

There are many ways to track your marketing performance, but if you want to understand how effective it is, one metric reigns supreme: revenue. Once you find what works best for your organization, you’ll be able to scale your profits efficiently and stay ahead of the competition with easy-to-implement bottom-line numbers.

Revenue 238
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Your First 5 Sales Hires to Jumpstart Pipeline Generation

SaaStr

For the past 10 years, I’ve been a sales advisor for the portfolio companies of early stage venture capital firm True Ventures. It’s fascinating work for a sales mind like mine that’s focused on helping brilliant people turn ideas into revenue-driving businesses. . A Pair of Sales Development Representatives. By Lars Nilsson.