SaaStr

JANUARY 18, 2023

Lesson 1: Everything is about your team. Every startup needs strong team dynamics to pull through tough times. It’s all about the team 99% of the time and 1% product and process. It’s about enabling the people on your team to be more productive and efficient. Lesson 6: Pivoting isn’t a bad thing.

Scale 216

Scale Underperforming Technical Team Scaling Interviewing 216

GetUplift

NOVEMBER 29, 2021

I don’t know about you but every time we hit publish on an article for our blog, our hearts skip a beat. . It’s highly unlikely that a website visitor will instantly convert after reading one blog post. . There are also two other factors that determine whether you’ll get conversions from a blog post or not: Customer research.

Social Media 103

Social Media Interviewing Sales Hiring Content Marketing 103

Tom Tunguz

MARCH 3, 2020

The 9 Disciplines of Great SaaS Companies remains one of the most popular posts on marketing on this blog. Each bucket has a set of disciplines that the team scores. First, it enumerates the important priorities for a marketing team. sales enablement: how strong are the materials sales teams use to pitch? Comms Marketing.

Underperforming Technical Team 292

Underperforming Technical Team Marketing Scale Social Media 292

SaaStr

JUNE 20, 2023

If a VP of Sales has a $500k+ OTE and a big team to manage, does it even make senses to sell courses on the side? Owning an airbnb, doing a podcast, coaching a team, volunteering or trading cards – that’s a hobby and a side-hustle and very much encouraged). Build your personal brand. Same holds true for developers.”

Underperforming Technical Team 283

Underperforming Technical Team Scale Sales Hiring Startup 283

SaaStr

MARCH 20, 2021

Many sales professionals can win in an environment like Salesforce or Twilio where you have a dominant — not sole, but dominant — brand, but melt in an environment that is hyper-competitive. Can you sell without a brand backing you? Selling a product without an established brand, at least a mini-brand in its niche, is different.

Sales Hiring 341

Sales Hiring Underperforming Technical Team Branding Pricing 341

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 109

B2B Technical Advisors SaaS Payments Underperforming Technical Team 109

SaaStr

OCTOBER 21, 2020

Having a functioning product team will make that balance just a tad easier. . Sometimes as business owners and teams we make assumptions. A huge problem most teams face is homogeny. The curve can die off, and if you don’t know when to let go, it can be bad. . It’s easy to forget that you aren’t the customer.

Underperforming Technical Team 215

Underperforming Technical Team Interviewing Branding Investment 215

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 133

Branding Churn Underperforming Technical Team Retention 133

SaaStr

JANUARY 16, 2023

Earlier stage startups: – Have no brand – Have no/little training – Have very few resources. That doesn’t mean they are “bad” Many, in fact, will thrive as a VP or Director somewhere else. It’s just they won’t make it at your particular, early-stage, quirky, pre-brand startup.

Sales Hiring 266

Sales Hiring Startup Underperforming Technical Team Branding 266

Kellblog

AUGUST 31, 2022

Corporate communications (corpcomm), responsible in a word, for communications , including branding, public relations, and corporate-level messaging [3]. Two important notes: There is an optional fourth part, sales development , i.e., managing the team of sales development reps (SDRs) who convert MQLs into stage-1 oppties.

Underperforming Technical Team 145

Underperforming Technical Team Sales Hiring Marketing Startup 145

SaaStr

JANUARY 29, 2023

Sometimes it’s VP Sales (OK, often, this is the most common mishire — another post here on what a really great VPS can do for you, and how a poor one can wreck your company, coming). The #1 reason to do a start-up is Career Development. Third, There are Gems At These Top Brands. Sometimes it’s VP Marketing.

Sales Hiring 286

Sales Hiring Scale Underperforming Technical Team Startup 286

Unbounce

JUNE 18, 2019

There was also just so much bad marketing out there —spammy, inauthentic, half-baked. You want your website to convert better, but you’re left relying on developers to help you execute and it sometimes slows you to a stop. We want to team up with you—not just to make this easier, but to make it your default setting. The result?

Branding 111

Branding Sales Hiring Underperforming Technical Team Acquisition 111

SaaStr

JUNE 29, 2021

Announcer: Up today, the secrets of market timing, how to develop the right idea at the right time with Allen Gannett, author of The Creative Curve. Those are bad answers, and while you do that, I’m going to have a sip of water. This is where the cloud meets. I want you all to think of some famous people named Lisa.

Underperforming Technical Team 214

Underperforming Technical Team Development Marketing Trends 214

Sales Hacker

SEPTEMBER 24, 2022

There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. The 4-stage AIDA model involves the following: Awareness: Potential customers discover your brand and products. For your team, this step is about making your prospects realize they need your products or service.

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

User Pilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. How brands use concept testing: Todoist conducted 30-minute interviews with users to validate a new feature. Get feedback on different messaging and ads to find which resonates.

Underperforming Technical Team 92

Underperforming Technical Team B2C SaaS Pricing 92

SaaStr

NOVEMBER 1, 2022

They are hiring leaders, building teams, and attracting advisors in the US while devouring the SV SaaS playbook. AI is likely the next platform, dev tools are strategic given the scarcity of developers, cybersecurity is front and center for enterprises, and the data stack is still going strong. Silicon Valley has a deep talent bench.

Scale 218

Scale Sales Hiring Cybersecurity Underperforming Technical Team 218

SaaStr

JULY 15, 2022

You could watch it on YouTube or search on SaaStr on the blog about how ClickUp leveraged it. Jason Lemkin: You certainly can hire a whole content team and build 10,000 pieces of content, but I will tell you what I have always seen work is one incredible piece a week. Jason Lemkin: But usually your teams can’t do that.

Scale 244

Scale Outsourcing Services Sales Hiring VP of Engineering 244

Neil Patel

SEPTEMBER 18, 2020

I’ve written more than 4,294 blog posts in 10 years. We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. Including: Advertising & Media Digital Advocacy Brand Strategy Reputation Management Public Relations Data & Analytics.

Underperforming Technical Team 139

Underperforming Technical Team Strategy Content Marketing Scale 139

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 107

B2B B2C Underperforming Technical Team Business 107

Buffer Resources

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. This article includes their advice for any B2B brand looking to get real results from content marketing , plus nine must-haves for B2B content to be considered good. 

B2B 55

B2B Technical Advisors SaaS Payments Underperforming Technical Team 55

User Pilot

MARCH 9, 2023

The key causes of customer churn are poor customer support , buggy product, wrong product-market fit, bad user experience, poor onboarding process, high pricing, and long time-to-value. Bad customer support: One bad experience with your customer support team can push customers to consider leaving your product.

Underperforming Technical Team 94

Underperforming Technical Team SaaS Payments Payment Solutions Payment Services 94

User Pilot

APRIL 22, 2024

The benefits of having a customer insights dashboard include improved understanding of customer behavior, significant time savings, and enhanced cross-team collaboration. Ready to start tracking user opinions and feelings about your brand? It reveals customers’ overall emotional tone toward your brand, product, or service.

Social Media 74

Social Media Software Review Underperforming Technical Team User Experience 74

User Pilot

JANUARY 31, 2023

The main factors contributing to at-risk customers include poor onboarding process , lack of product value perception, lousy customer support, unfixed bugs, and no learning materials, resource center, and FAQs. Bad customer support: Poor customer support leaves customers without help or thinking their complaints are not taken seriously.

Churn 95

Churn Underperforming Technical Team SaaS Payments Payment Solutions 95

SaaStr

AUGUST 1, 2022

The developed world revolves around e-commerce. Push yourself and your team to keep an open mind when you’re considering whom you can serve and how you can serve them. Embed innovation into your team’s DNA. Innovation should happen across the entire company, not just in the product team. Global approach. it can’t be done.

Underperforming Technical Team 214

Underperforming Technical Team Marketing Innovation Investment 214

Totango

JULY 28, 2021

Customer success managers serve as the face of your company in dealing with clients, playing a key role in ensuring satisfying experiences of your brand. This can determine whether customers renew or churn and whether they become loyal ambassadors for your brand. Developing meaningful interview questions.

Customer Success 118

Customer Success Management Underperforming Technical Team Scale 118

Incredo

NOVEMBER 21, 2019

Affiliate partners write and distribute copies, create videos or blog posts, introduce the software, direct users to software company’s landing page. In our case, we needed to invest a lot in product development. You will never again worry about investing thousands of dollars in paid ads and receiving nothing.

SaaS Payments 139

SaaS Payments Payment Methods Merchant Services Sales Recruiting 139

Neil Patel

OCTOBER 27, 2020

Most of the articles that I write on my blogs are catered towards intermediate to experienced marketers and those with a business website. Everything from a site builder, perhaps using a website template to web design and using social media to develop your new business website. These are typically blogging platforms like: Blogger.

Underperforming Technical Team 145

Underperforming Technical Team Social Media Marketplace as a Service Software Review 145

User Pilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. However, customer insights can help your teams understand all aspects of your B2B partners. An example is shown below.

B2B 86

B2B Underperforming Technical Team B2C Scale 86

Intercom, Inc.

SEPTEMBER 19, 2019

This is the recipe for a mediocre sales team. Like a sports franchise, a top team should be both collaborative and competitive. Here are five quick takeaways: To establish a stronger brand and protect the company from competition, Steli recently rebranded Close.io to Close.com. Short on time? to Close.com.

Sales Hiring 184

Sales Hiring Scale Underperforming Technical Team Sales 184

Chart Mogul

JULY 8, 2020

Betty wasn’t a brand mascot or advertising gimmick, she was the embodiment of a brand’s voice. By allowing customers (or users, if you prefer) to interact directly with the Betty Crocker brand voice, General Mills fostered strong brand loyalty and a rich, active community around its products.

Branding 52

Branding Churn Underperforming Technical Team Retention 52

User Pilot

JANUARY 8, 2024

By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. This expands your reach to a broader audience and adds credibility to your brand. How Clearcalcs improved user activation with Userpilot.

Acquisition 99

Acquisition Strategy Social Media Underperforming Technical Team 99

Totango

JANUARY 26, 2021

When you know why customers are leaving you, you can develop appropriate preventive measures. Customers may encounter snags at any point during their journey with your brand which make them more likely to churn. Escalation stage: Slow response time or weak communication to a support request. Poor Customer Fit.

Churn 89

Churn Retention Underperforming Technical Team Technical Review 89

TrackStreet

JULY 20, 2023

Technologies to Develop an Online Sales Strategy: In this post we’re going to discuss a few tips for using the right technologies to develop a successful online sales strategy. To safeguard your growing online sales strategy, you’ll also want a software platform to help you protect your brand.

Scale 52

Scale Strategy Sales Underperforming Technical Team 52

Sales Hacker

DECEMBER 20, 2018

Take notes, highlight the best parts, and share important takeaways with your team. Catalyst Sale enables organizations to build and deploy top-notch sales teams through training and enablement. Learn how to develop a full array of selling skills: from asking the right questions to using the proper apps. Links: Website , iTunes.

Scale 111

Scale Underperforming Technical Team Sales Social Media 111

ChurnZero

FEBRUARY 21, 2022

Additionally, a customer advisory board can help foster deep relationships with those key customers, fostering them as powerful brand champions. They can also provide insights and impressions on how the brand is perceived overall by the larger market. You can better understand how to market your brand and product.

Underperforming Technical Team 98

Underperforming Technical Team Branding Advertising Retention 98

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? When it comes to marketing, executives can grow frustrated or intimidated by the sheer volume of numbers and metrics, ill-defined terminology, unclear processes, and potential conflict between sales and marketing teams.

Sales Hiring 233

Sales Hiring Underperforming Technical Team Marketing Market Research 233

CustomerSuccessBox

NOVEMBER 24, 2021

If they continue to receive value, they’ll continue the relationship with your brand. Benefits can include: Product quality Problem-solving ability Brand’s reputation Advantages of Partnering you as a vendor, etc. Poor customer service, etc. Collaborate with the Marketing team. People pay for the value they receive.

Underperforming Technical Team 52

Underperforming Technical Team Social Media Customer Success Branding 52