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Meet the team: Intercom’s Brand Studio on evolving our brand

Intercom, Inc.

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

Branding 222
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How I Repurpose Blog Content into LinkedIn Posts to Expand My Reach

Buffer Resources

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) Cost and time saving: Creating new blog content requires significant upfront investment.

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Decoding the Mechanics of Brand Familiarity to Future-Proof Any Brand

The Moz Blog

In this article, Giulia sprinkles a bit of cognitive science in the marketing mix to showcase how leveraging the familiarity bias can future-proof any brand.

Branding 104
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Corporate Blogs Always Work. But Only If You Do Them Right.

SaaStr

How do you leverage a corporate blog to actually generate leads? There are 100,000,000+ blogs. And “worse” — there are 100,000,000+ new blog posts posted each month! Second, realize that almost no one will read your blog. There are 1000 great folks on UpWork that you can outsource blog posts to.

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Breaking the Boundaries of Branding: Harness Non-Branded Traffic for Sustainable Growth

The Moz Blog

This article will teach you how to attract and nurture non-branded traffic to guide your users through the marketing funnel, converting them into loyal customers for sustained growth.

Branding 107
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What Is Branded Search? — 4 Expert Tips to Increase Branded Search

The Moz Blog

Discover the impact of branded search and tips for boosting traffic with branded keywords.

Branding 103
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Dear SaaStr: When Do You Start to Develop a Brand in SaaS?

SaaStr

Dear SaaStr: When Do You Start to Develop a Brand in SaaS? At that point, you don’t have a world-famous brand or anything. But you do start to have a “mini-brand”, where folks in your top niche or segment start to have heard of you. If your product costs $20,000 a year, your mini-brand might kick in around 100 customers.

Branding 215