SaaStr

FEBRUARY 16, 2021

And some of these mistakes are seen by some as best practices, or at least OK practices. Q: What are the common mistakes in B2B sales in the early-ish days? Wanted to buy a product last week. Forced to talk to an SDR first. He sent me his Calendly, and never followed up when I didn’t pick a convenient time for him. A lot more.

Scale 193

Scale Sales Hiring Sales SaaS 193

Sales Hacker

JANUARY 30, 2024

Part of this re-evaluation has led many to believe it’s time to bid farewell to the Marketing Qualified Lead (MQL) as a primary metric and embrace the concept of pipeline as the new kingpin of success in marketing efforts. Kevin White (Head of Marketing) of Common Room explains why replacing MQL with pipeline is the way to go.

Metrics 90

Metrics Marketing Technical Review Sales Funnel 90

Buffer Resources

MAY 2, 2024

I call it the “What, Why, How Method” It’s rooted in goal-setting theory and relies on answering a series of questions that serve as a North Star for achieving your goal of making money from videos you create.  It’s a low-hanging fruit for anyone with a smartphone.    But you can.

Payments 81

Payments Payment Methods Social Media AI Search 81

Unbounce

NOVEMBER 21, 2021

Email’s a great place to practice lead nurturing. Let’s see what that last type of segmentation—behavioral segmentation—looks like in action. So, you’ve set up an email sign-up landing page. Time to pat yourself on the back and let the leads come in, right? You’re just getting started. 5 Ways to Improve Your Email Lead Generation.

Marketing 127

Marketing Mobile Branding Subscription 127

Subscription Flow

FEBRUARY 2, 2024

This blog is centered around Asana integrations with SubscriptionFlow and in general the best Asana integrations. In this blog, keeping all this mind, we will look at some of the top Asana integrations with SubscriptionFlow. A lot of B2B companies use it to track progress, communicate with clients, and optimize workflows.

Payments 59

Payments Payment Services SaaS Payments Payment Features 59

Sales Hacker

SEPTEMBER 24, 2022

Each step represents an action the sales org must take to convert a prospect to a customer. Action: The prospect takes action — either purchasing your product, postponing their decision, or opting out and going with another vendor. Building a sales funnel that aligns with your business goals is essential. What is a sales funnel?

Sales Funnel 118

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 118

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Here are some of the best ways to grow your brand awareness, attract the right customers, and scale your accounting business. Are you struggling to get more clients for your accounting business?

Strategy 145

Strategy Marketing Sales Hiring Scale 145

Blulogix

DECEMBER 21, 2023

UBP in Action: From Theory to Triumph It’s easy to get lost in the future, but let’s ground ourselves in the present. We’re about to blast off into the future of UBP , where usage-based pricing transforms from a strategic imperative to a foundational force shaping the B2B landscape.

AI Search 59

AI Search AI B2B Marketplace as a Service 59

User Pilot

MARCH 21, 2023

User task analysis describes the process of observing users, building base knowledge about the actions they take within your product, and analyzing how they contribute toward goals. There are a few best practices to consider when defining user tasks. Let’s get straight into it! User task analysis is an important tool.

User Experience 97

User Experience Interviewing Onboarding SaaS 97

Totango

JULY 29, 2022

Leverage automated workflows, called SuccessPlays , to proactively call your team to action when expansion opportunities are identified. In order to ensure renewals and maximize upsell opportunities, it’s important to consistently provide value throughout the entire customer journey. Customer Expansion at its Core .

Strategy 112

Strategy Enterprise Acquisition Business Model 112

Totango

MAY 13, 2022

Choosing the best customer engagement platform for your needs can make a massive difference in the success of your SaaS business. The best way to gain this information is through customer engagement. In this blog, we’ll provide a guide to choosing the right digital engagement platform for your business needs.

Engagement 104

Engagement Onboarding Artificial Intelligence Social Media 104

Unbounce

FEBRUARY 7, 2019

A landing page aims to direct readers down a specific path, focusing them on your call to action without offering other distractions. But optimizing a web page for search engines requires more content, more links, more calls to action. Think about it. More content = more distractions. More content = more distractions.

Finance 145

Finance Engineering Social Media Software 145

User Pilot

JANUARY 8, 2024

Best practices for effective customer acquisition and product-led growth. With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. This article shows you how. Focus on the right customer acquisition channels.

Acquisition 105

Acquisition Strategy Social Media Underperforming Technical Team 105

Totango

OCTOBER 20, 2021

In this blog, we’ll walk you through the basics of what customer journey optimization is and how it applies to the different steps in your customers’ lifecycles. In this blog, we’ll walk you through the basics of what customer journey optimization is and how it applies to the different steps in your customers’ lifecycles.

Scale 92

Scale Underperforming Technical Team Benchmarks Onboarding 92

User Pilot

DECEMBER 19, 2023

There are several best practices that all account managers need to keep in mind. With the emergence of software-as-a-service (SaaS) companies, the role of account managers has also evolved – and gotten harder. An account manager now has to do much more than just look at the finance side of things. What is SaaS account management?

SaaS Payments 103

SaaS Payments Management Customer Lifetime Value SaaS 103

Totango

FEBRUARY 23, 2022

To manage customer journeys and promote customer growth, SaaS companies frequently plan journeys out using a visual aid called a customer journey map. Your SaaS customer journey map lays out optimized outcomes that lead to customer renewals, upsells, and referrals. Here, we’ll show you how to create your path to customer success.

SaaS 111

SaaS Software Review Technical Review Onboarding 111

User Pilot

FEBRUARY 7, 2023

In this article, we’re going to dive deep into the types of in-app messaging, five best practices, and four real-world examples from successful SaaS brands. In-app communication is one of the most effective ways to engage with your users since it allows you to send contextual messages at the perfect moment.

Communication 98

Communication Onboarding User Experience Retention 98

Totango

MAY 10, 2022

In this blog, we’ll look at the essentials of a customer engagement strategy, particularly how to use it to engage enterprise clients. A customer engagement strategy is an action plan for promoting active client use of your SaaS product. A customer engagement strategy is critical for retaining and growing SaaS clients.

Engagement 77

Engagement Technical Review Software Review Enterprise 77

User Pilot

MARCH 23, 2023

Looking for the best NPS survey template to personalize? In this blog post, we’ll discuss different NPS survey questions and best practices to collect valuable feedback from your customer base. Want to see how it works in practice? Keep reading! Run A/B tests of your surveys to see which ones get better responses.

Software Review 98

Software Review Benchmarks Branding Growth Marketing 98

User Pilot

MARCH 6, 2024

In practice, all 3 often overlap. Next, use the research insights to map out the customer journey for each persona, focusing on their actions at different touchpoints , challenges, and conversion events. For best results, use multiple acquisition channels , like SEO, PPC adverts, or WOM. Key metrics to track at each stage.

Social Media 104

Social Media Sales Funnel Acquisition Retention 104

Neil Patel

OCTOBER 3, 2020

Today we’re going to focus on the second option — How to choose the best SEO Consulting Services for your business. So if you’re searching for the best way to guarantee your website ranking spot, you’re going to find the answer further down this post. How to Choose The Best SEO Consulting For You. Of course, you do.

Consulting 144

Consulting Scale Sales Hiring Sales Funnel 144

Totango

JULY 22, 2022

Leveraging customer success technology can help you implement the best practices that will enable you to efficiently engage and retain customers, as well as key stakeholders. . You need to remain top-of-mind to ensure you stay relevant to your clients’ business and can continue to drive growth through retention and expansion.

Communication 101

Communication Marketplace as a Service Technical Review Engagement 101

User Pilot

JUNE 30, 2023

You’ll also find techniques for collecting feedback and best practices to ensure everything goes well. Actively collecting feedback and taking action based on that feedback helps build trust and loyalty among customers. In this article, we will cover the voice of the customer methodology. Book a demo to learn more!

Scale 98

Scale Software Review Underperforming Technical Team Social Media 98

Totango

MARCH 25, 2022

Plus, our modern drag-and-drop tool, called Tracks, makes it incredibly simple and intuitive to design and build winning customer journeys. Does this sound familiar to you? Your team sets out to map a new customer success workflow or process, but each person has a different way of doing it. Let’s take a look at some of Canvas’ key features.

Finance 97

Finance Innovation Customer Success Onboarding 97

User Pilot

FEBRUARY 26, 2023

In this article, we compiled a list of questions for getting actionable feedback along with a few best practices for creating customer retention surveys. Best practices for creating customer retention survey: Segment your audience to ask audience-specific questions relevant to their experience. Look no further!

Retention 98

Retention Scale Underperforming Technical Team Churn 98

User Pilot

DECEMBER 22, 2023

Microcopy comes in different forms and shapes: Call-to-action (CTA) buttons (‘ Sign up ‘, ‘Book the demo’, ‘Learn more’) Error messages Placeholders and form instructions helping users understand what information to enter (“Password must be at least 8 characters.”) What is microcopy UX?

AI 105

AI Scale User Experience Onboarding 105

Totango

OCTOBER 20, 2021

In this blog, we’ll walk you through the basics of what customer journey optimization is and how it applies to the different steps in your customers’ lifecycles. In this blog, we’ll walk you through the basics of what customer journey optimization is and how it applies to the different steps in your customers’ lifecycles.

Scale 73

Scale Underperforming Technical Team Benchmarks Onboarding 73

Neil Patel

OCTOBER 3, 2020

Your best approach is to find out the exact things you need help with and then hire the agency that specializes in those 2 or 3 desired services. Your best approach is to find out the exact things you need help with and then hire the agency that specializes in those 2 or 3 desired services. So don’t treat your choice today lightly.

Social Media 145

Social Media Advertising Consulting Strategy 145

Totango

NOVEMBER 8, 2021

In this blog, we’ll take a look at why brands need to elevate the customer experience in the wake of the pandemic and what you need to do to deliver results that will satisfy today’s customers. The COVID-19 pandemic has forced brands to elevate customer experience to stay competitive. Why Do You Need to Elevate Customer Experience?

Branding 104

Branding Technology Customer Success Onboarding 104

Neil Patel

NOVEMBER 30, 2020

You need to ensure your copy is doing three things: working hard enough to earn that initial attention from your desired audience, speaking toward a specific pain point or need for that audience, and providing a clear, actionable CTA. The writer drives the searcher to this desired action through copy that is clear and concise.

Advertising 125

Advertising User Experience Marketing Business 125

Unbounce

NOVEMBER 14, 2021

This blog post will teach you five foolproof digital marketing practices to get new customers. Lead generation is the practice of generating leads —people interested in your product who could become buying customers. What else does your business need to succeed? Right— customers. I’ve got you covered. Lead generation.

Social Media 131

Social Media Content Marketing Branding Education 131

User Pilot

JUNE 22, 2023

In this article, we’ll delve into how to identify churn and 12 practical tactics to reduce churn rate while increasing interaction. To reduce churn rate , you can follow practical tactics like: Personalize customer experience from the start by tailoring onboarding and in-app guidance. What is customer churn?

Churn 98

Churn Retention Onboarding Engagement 98

Buffer Resources

DECEMBER 14, 2022

TikTok SEO is the practice of optimizing your videos on TikTok to rank higher in search. With the buzz around TikTok’s value as a source of knowledge for its audience, businesses and creators need to pay attention to TikTok SEO which helps you get your videos to the top of TikTok’s search results. What is TikTok SEO?

VP of Engineering 120

VP of Engineering Social Media Engineering Engagement 120

User Pilot

JUNE 9, 2023

Why do we call it a funnel ? What are funnel charts and how to use them to gain insights into user progress along their journeys? These are the main questions we discuss in the article. We also look at situations when funnel charts are most suitable, their limitations, and alternative ways of visualizing data. Let’s get right to it.

SaaS 97

SaaS User Experience Onboarding Sales Funnel 97

Unbounce

JULY 6, 2020

Know Your Goal Create a Compelling Reward Pick the Right Form Fields Consider Your Traffic Sources Craft a Message-Match Headline Use Social Proof Keep Your Copy Short and Clear Write an Actionable Call to Action Apply Conversion-Centered Design Principles Optimize Your Form Create an Incredible Post-Conversion Experience.

Social Media 145

Social Media Advertising Branding Engineering 145

User Pilot

MARCH 31, 2022

In this article, we’re going to explore some best practices and principles around how you can use this handy UI pattern as a way of boosting product adoption through great onboarding experiences. That starts with understanding how new users learn about your product. Ready to get started? Let’s dive in!

Onboarding 98

Onboarding Underperforming Technical Team SaaS Compensation 98

Neil Patel

FEBRUARY 17, 2021

Neuromarketing is a branch of marketing that integrates consumer phycological principles with marketing best practices. I’ve talked a lot before about consumer psychology, both on my blog and elsewhere. Based on studies of the brain, we know that beauty literally moves us to action. Makes sense, right?

Sales 142

Sales Government Branding Content Marketing 142