SaaStr

NOVEMBER 25, 2023

When everyone went remote, they worked remotely from the beach while their companies were growing. Now, it’s become a matter of resetting of expectations that they’re no longer measuring effort only. Everyone should understand why they are in that category and what the high-performers are doing that the low-performer isn’t doing.

Sales Hiring 204

Sales Hiring Underperforming Technical Team Revenue Sales 204

CloudGeometry

MARCH 22, 2022

When developing a SaaS product plan, it’s important to recognize two foundational principles. First, SaaS is a business strategy, not a technology strategy. Second, there is no one-size-fits-all SaaS architecture (the second principle is a corollary of the first).

DevOps as a Service 130

DevOps as a Service Software Delivery Well Architected Framework AWS 130

SaaStr

JANUARY 7, 2022

If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. If you take the time to consider your buyer’s POV, the marketing team’s job should sharpen into focus. Action & Tips: Measure pipeline by opp count, not ARR dollars. CEOs love models.

Sales Hiring 227

Sales Hiring Underperforming Technical Team Marketing Market Research 227

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. I decided to hunt for a job, somewhere I could learn and grow so I could launch another company again. I asked Aasif Osmany to share his learnings as a top-performing SMB VP of Sales, below.

Scale 264

Scale Sales Hiring Sales SMB 264

User Pilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Social Media 98

Social Media Data SaaS Scale 98

ChurnZero

DECEMBER 29, 2020

Top 10 Blog Posts from 2020. This article is a roundup of the not-so-obvious phrases you should avoid saying to a customer no matter how well-intentioned or deserved. Learn why an operations role is the key to scaling Customer Success, what this role looks like within a mature organization, and when you should hire for it.

Sales Hiring 98

Sales Hiring Scale Technical Review Software Review 98

User Pilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Metrics 96

Metrics Customer Lifetime Value SaaS Acquisition 96

SaaStr

MARCH 2, 2022

In the early days of SaaS, it was difficult to predict how users would interact with new products. Start with your company’s mission—their “why”—as the foundation for all decisions you make. Every step of the customer acquisition funnel must be measured and studied. Now, however, the focus is on product-led growth.

Outsourcing Services 199

Outsourcing Services Scale Outsourced Development Marketing 199

User Pilot

FEBRUARY 25, 2024

From marketing funnel analysis to review funnel analysis, this article shows you the most important funnels for SaaS. Funnel analysis allows you to: Measure company performance. The report should look something like this for easy interpretation. Funnel analysis report generated using Userpilot.

SaaS Payments 105

SaaS Payments Payment Services Payment Methods Payment Solutions 105

User Pilot

JUNE 13, 2022

Are you looking for the best SaaS blogs and influencers to follow in 2022? We curated a list of the best SaaS blogs and influencers to help you learn more about SaaS and increase your revenue. We covered the best blogs on SaaS growth, product marketing , UX analytics, venture capital, and sales.

Venture Capital 52

Venture Capital SaaS Data Scale 52

SaaStr

JANUARY 11, 2020

So at little old team SaaStr, we historically did not really track social followers as a core metric. That became our core community metric (list growth). So we decided to do a bit of a conceit and create a “Total Social Followers” metric. But at least we can measure it. We’re B2B folks ??

Scale 161

Scale B2C Travel Cloud 161

User Pilot

JANUARY 19, 2023

Do you want to measure your product’s success using quantitative metrics? You need to have a solid understanding of key quantitative metrics if you want to focus on and improve essential aspects of SaaS businesses like success measurement and customer retention. What are quantitative metrics?

Metrics 98

Metrics Customer Lifetime Value Retention Onboarding 98

Subscription Flow

NOVEMBER 22, 2023

One such way is that of user adoption metrics. By having clear cut SaaS user adoption metrics with the help of user adoption metrics examples, you can see how to leverage these for the betterment of your business. Measuring user adoption occurs after a user completes a specific task. What is user adoption?

Metrics 59

Metrics Customer Lifetime Value Acquisition Retention 59

User Pilot

AUGUST 16, 2023

You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Measure retention to understand user behavior and how many users are completing adoption. Metrics such as retention rate , churn rate , and customer lifetime value are important to track for user retention.

Retention 98

Retention Social Media Customer Lifetime Value Churn 98

SaaStr

AUGUST 28, 2021

Understand upfront how you’ll measure the success of your sponsorship. Once you have a shared vision for the metrics that matter most, you can rally the team and build your event plan accordingly. . Every speaker and sponsor is listed. Most should appreciate the hustle. . Will it be scans at the booth?

Social Media 280

Social Media Software Review Engagement Enterprise 280

User Pilot

FEBRUARY 4, 2023

The growth metrics you should be tracking. TL;DR Growth analytics looks at each pillar of growth and chooses the metrics that dictate product growth and revenue. Product analytics measures specific in-app actions, like feature usage. Then, set key performance indicators (KPIs) to keep track of what you’re measuring.

Acquisition 98

Acquisition Retention Churn Metrics 98

User Pilot

MARCH 31, 2023

What user onboarding metrics should you track if you want to evaluate your onboarding processes? We all know that successful onboarding is especially important for SaaS companies since they depend on a subscription-based business model. All methods can be accomplished with Userpilot. Book a demo to learn how.

Onboarding 97

Onboarding Metrics Retention Scale 97

User Pilot

JULY 18, 2023

Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate. For established SaaS companies, the average churn is between 5% to 7% per year, early-stage startups should expect an average annual churn of 10% to 15%. Poor onboarding. Bad customer service.

Churn 98

Churn Payments SaaS Payments Payment Solutions 98

User Pilot

MAY 22, 2023

A CX strategy should encompass every interaction and engagement layer between your customers and your SaaS product. You should use it to meet and exceed customer expectations to increase customer satisfaction and retention and boost revenue growth. Measurable: Your goals should let you track the progress toward set goals.

Strategy 96

Strategy SaaS AI Search Customer Support 96

User Pilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. There’s nothing wrong with each team having its own funnel, but you should still unify efforts.

Data 98

Data SaaS Sales Funnel Acquisition 98

Blulogix

JANUARY 5, 2024

Let’s explore the key definitions that every business owner, finance professional, and product manager should know. Importance: Recurring revenue is a key financial metric for subscription businesses. Example: A software-as-a-service (SaaS) company tracks how many customers cancel their monthly subscriptions.

Subscription 52

Subscription Payment Features Payment Services Payments 52

User Pilot

FEBRUARY 10, 2022

Wondering how you can improve the product adoption rate of your SaaS business? Product adoption rate measures both customer satisfaction and growth , giving you an overall idea about the health of your business. What is product adoption in SaaS? How to measure product adoption rate?

Customer Lifetime Value 98

Customer Lifetime Value SaaS Underperforming Technical Team Software Review 98

User Pilot

FEBRUARY 4, 2023

Need an example of strategic initiatives so you can implement them in your SaaS business? In this article, we dive deep into strategic initiatives, their purposes and types, and how you can use them to improve your SaaS business. Why should you make a strategic initiative?

Development 98

Development Scale Retention Onboarding 98

User Pilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Software Review 98

Software Review Outsourcing Services SaaS Sales Hiring 98

Baremetrics

AUGUST 17, 2020

The answers to questions like these will help determine how you market, build and grow your SaaS business. And if you can’t answer these questions, then chances are you don’t have the right SaaS analytics tools. In order to help you out, we put together a list of some of the best SaaS analytics tools out there.

Payment Methods 124

Payment Methods Business SaaS Payment Solutions 124

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. There are four main criteria (Market, Model, Channel, and Product) you need to consider to determine if PLG is the right approach for your company. What does PLG stand for in marketing?

Strategy 98

Strategy Marketing Scale Software Review 98

User Pilot

MARCH 30, 2022

Adoption vs engagement metrics: how are they different or are they the same? Thus, the metrics you use to track adoption and engagement should be different. Your customers must stay engaged with your product so you can earn revenue from your SaaS company. What is product adoption in SaaS? Time to value.

Engagement 98

Engagement Metrics Scale Software Review 98

User Pilot

AUGUST 15, 2021

Studies have shown that acquiring new customers is 5 – 25 times harder than retaining existing ones. A key reason why customer engagement metrics are important to successful SaaS businesses. In this article, we will walk you through ten important user engagement metrics to measure. Let's get started!

Engagement 98

Engagement Metrics Scale SaaS 98

User Pilot

MARCH 11, 2022

In this article, we cover what user analytics means, the right metrics to track, and the best tools in the market right now. Important user behavior metrics to track include trial signups and conversions , activation , and complete adoption. What are user behavior metrics? What is user behavior tracking? And where do you start?

Data 98

Data SaaS User Experience Metrics 98

User Pilot

APRIL 26, 2022

Want to accelerate your SaaS product but don’t know how to drive adoption? Product adoption rate measures the percentage of signups who adopt your product and become regular, active customers. In the SaaS industry, the median activation rate is 17%, while the median user growth rate is 4%. What is product adoption in SaaS?

Strategy 98

Strategy SaaS Onboarding Scale 98

User Pilot

APRIL 7, 2021

How important are your user engagement metrics? 6 months later, you might still be at 3 million, and your competitor at 5 milion. 6 months later, you might still be at 3 million, and your competitor at 5 milion. You need to focus on the right metrics. What Are User Engagement Metrics? Seems pretty great right?

Engagement 92

Engagement Metrics Scale Benchmarks 92

User Pilot

MAY 17, 2021

With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is a Product Marketing KPI metric? How to measure Product Marketing success?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

User Pilot

MAY 30, 2023

Otherwise, you’d be working blindfolded and the success of your company might get compromised. Asking users to rate from 1 to 5 how easy it is to use your product and measure your customer effort score. And measure the percentage of happy customers to see if it’s more than 65%. Example of a product experience survey.

Scale 96

Scale Market Research User Experience Benchmarks 96

CustomerSuccessBox

JUNE 24, 2022

Every SaaS business lives and breathes by reducing churn and increasing recurring revenue. Monthly Recurring Revenue is a SaaS metric that you should be tracking in order to see where your SaaS business stands. Why you should invest in Customer Success? Number one growth driver.

Customer Success 52

Customer Success Revenue Onboarding Retention 52

User Pilot

JUNE 16, 2022

CX analytics considers five essential CX metrics you have to gauge: CES , CRR, CSAT, NPS , and LTV. Best tools to track CX metrics: Userpilot — a versatile tool for creating in-app product experiences tailored to specific use cases mentioned above. Qualaroo helps companies gather customer feedback only.

Customer Lifetime Value 98

Customer Lifetime Value Churn Retention User Experience 98

User Pilot

MAY 5, 2022

This is crucial if you want to know how healthy your SaaS product is and what should be improved to increase customer retention and lower the churn rate. This means you should conduct churn analysis and act on it to improve customer retention. There are six essential metrics to keep an eye on when carrying out churn analysis.

Churn 98

Churn Retention Subscription Payment Features 98

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98