Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. Let me get this off my chest: ABM is not B2B. B2B means business-to-business [3]. Just as ABM is one type of B2B marketing. We call it the B2B Maturity Curve.

B2B 143

B2B Marketing Underperforming Technical Team Software Review 143

User Pilot

DECEMBER 31, 2024

A quick look into Userpilot In a nutshell, Userpilot is an all-in-one product growth platform that enables businesses to increase product metrics at every stage of the user journey. Custom dashboards to track key metrics at a glance. Where Pendo falls short Steep learning curve: Installation is complex, requiring developer assistance.

Technical Review 105

Technical Review Underperforming Technical Team Software Review Onboarding 105

Buffer Resources

FEBRUARY 12, 2025

And B2B companies are no different. ” remember there’s still a human behind every B2B purchase, too. This article will highlight those and help you create a solid social media strategy for your B2B company. B2B social media marketing vs. B2C social media marketing: How should your strategy differ?

Social Media 88

Social Media B2B B2C Technical Advisors 88

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 144

B2B Strategy B2C Content Marketing 144

ChurnZero

OCTOBER 25, 2024

There are so many questions to answer when considering how to scale a customer success team. What about team leads? When do I split my one team into two teams? How do I split one team into two? And I know you want to scale your customer success team in the right way. I know it’s a lot of pressure.

Scale 52

Scale Underperforming Technical Team Customer Success Scaling 52

Sales Hacker

AUGUST 7, 2024

Paul Mander currently leads all of go-to-market for B2B at Optery. He previously built the pre and post sales solutions team at mParticle from zero to supporting hundreds of enterprise customers. Is there a lot of internal or customer work that needs to be done or managed by your team? How easy is it to implement your product?

Underperforming Technical Team 118

Underperforming Technical Team Technical Review Sales Hiring Scale 118

SaaStr

JULY 25, 2021

You can have the great product and a great team, but the market of small or very niche. The second one is the team, obviously depending on how earlier the team has a huge factor because you may be so early in your journey that there’s nothing else to point to, but the track record of the team. Jyoti Bansal: Yeah.

Sales Recruiting 258

Sales Recruiting Sales Hiring Scale VP of Engineering 258

Totango

JULY 1, 2022

For B2B SaaS companies, customer loyalty drives subscription renewals and brand advocacy, making it a critical component of a profitable business model. This blog will look at why customer loyalty is vital for B2B SaaS businesses and how successful companies effectively cultivate it. First, we’ll discuss what customer loyalty is.

B2B 114

B2B B2C Underperforming Technical Team Business 114

OpenView Labs

MARCH 8, 2021

B2B sales involves one business selling its product to another business. Those with experience in both B2B and B2C sales know that B2B is a lot tougher—the deals are bigger, there’s often more than one decision-maker, and the competition is intense. What Interviewing 600+ Sales Reps Taught Me About Team Building.

Sales Hiring 98

Sales Hiring Scale Sales Recruiting B2B 98

SaaStr

JULY 15, 2022

So how feasible do you think that works for a typical B2B SaaS business that probably our user-base is not too knowledgeable about [inaudible] on the internet for something specific in their day-to-day use case? But I almost never see mediocre outsource SEO really work for B2B. Jason Lemkin: But usually your teams can’t do that.

Scale 286

Scale Outsourcing Services Sales Hiring VP of Engineering 286

Aaron Beashel

OCTOBER 31, 2016

During his time at Salesforce, Alex was fortunate enough to work directly with Salesforce co-founder and CEO Marc Benioff, and together they utilised a framework Benioff himself devised called the V2MOM to align and manage the Service Cloud team. It was game-changing for the company, and for each team that implemented it.

Scale 100

Scale Underperforming Technical Team B2B Marketing 100

SaaStock

FEBRUARY 14, 2019

The SaaStock team will be landing in São Paulo to run the region’s first Pan-Latin American SaaS conference, SaaStock LatAm. Eduardo Müller, Founder & CEO, B2B Stack. in 2016, he co-founded Vendas B2B Summit, the largest Brazilian B2B sales online event. She’ll be talking about her approach to sales as a team sport.

Technical Review 207

Technical Review Scale Entrepreneurship Sales Hiring 207

Neil Patel

SEPTEMBER 18, 2020

We help our clients develop a digital strategy that maximizes the results they achieve with their content marketing, advertising, and SEO campaigns. You get a hand-picked team that will provide evidence-based, practical strategy and recommendations. Ironpaper bills itself as a B2B growth agency. Projects start at $10,000.

Underperforming Technical Team 141

Underperforming Technical Team Strategy Content Marketing Scale 141

Intercom, Inc.

JANUARY 31, 2019

And as the organization grows, the work involved to get teams aligned on who you’re selling to and how you’re selling is not something to be taken for granted either. Ambient Strategy founder and CEO April Dunford on the symptoms of weak positioning. When you’re a small team, your time is everything. Speed is everything.

Underperforming Technical Team 165

Underperforming Technical Team Scale Benchmarks Sales 165

Frontegg

NOVEMBER 18, 2021

This coverage is allowing SaaS developers to create better user experiences and improved customer satisfaction. OIDC is responsible for letting users access SaaS applications by using login credentials from the social platforms that have been enabled by the developers. Poor password practices can still impact social login pipelines.

Underperforming Technical Team 105

Underperforming Technical Team Social Media Azure Mobile 105

User Pilot

MAY 27, 2025

Want to advance your career in product management or find top talent for your team? Mozilla: Director of Product, Firefox Growth Firefox is used by hundreds of millions worldwide, and the Director of Product for Growth plays a critical role in the product management team. Who would be a bad fit for this job?

Management 52

Management Underperforming Technical Team Scale B2C 52

Chaotic Flow

AUGUST 18, 2015

SaaS businesses develop intimate, long term relationships with their SaaS customers. It is typical in B2B software for customer acquisition to eat up 50% or more of total costs. Or, you might create teams that link specific sales reps to specific account managers and success reps. Churn Starts on Day One. Onboard in Real Time.

Customer Success 138

Customer Success Underperforming Technical Team Scale SaaS 138

SaaStr

NOVEMBER 21, 2019

Emilie Maret | Fellowship Team @ The Family. We’re a team of former investors and operators from the likes of Facebook, Deliveroo, and the Swedish payments company Klarna. We are a purely B2B fund, focused on software and fintech. Emilie Maret | Fellowship Team @ The Family. Maybe fifty of them are B2B SaaS.

New CTO 165

New CTO Sales Hiring B2C CTO Hire 165

SaaStr

JULY 11, 2023

One of the top minds in B2B PR I’ve worked with is Ed Zitron. This is actually a huge boon for any company that has really great metrics that they’re able to back up! Sketch out exactly how big the market is, and be prepared to back it up with independent metrics. What it does is give your company a bad name.

Social Media 198

Social Media SaaS Underperforming Technical Team Headcount 198

Intercom, Inc.

MAY 24, 2018

This allowed a passionate audience to develop – and built enthusiasm ahead of the books’ full release. Give us a feel for your career to date: what brought you to Clearbit, and what’s the mission of your team there? We provide data for modern sales and marketing teams across all the products they already use.

Data 182

Data Scale Underperforming Technical Team Sales Hiring 182

Sales Hacker

OCTOBER 22, 2017

Modern sales teams need competent professionals with a variety of talents, skills and abilities. But in a hyper changing landscap e, which are the most crucial sales skills and traits that reps must possess (or develop) in order to exceed targets and deliver consistent sales success? Sales teams rarely operate as a one-person army.

Underperforming Technical Team 106

Underperforming Technical Team Outsourced Development Development Social Media 106

Sales Hacker

NOVEMBER 22, 2017

In sales, sellers who cite convoluted reasons to explain poor performance, rather than proactively doing something about it often remain — unsurprisingly — at the bottom of the success ladder. Our marketing team sucks. Variants : We have a weak pipeline. Our Marketing Team Sucks. Winners make things happen.

Underperforming Technical Team 98

Underperforming Technical Team Sales CTO Coach New CTO 98

Neil Patel

MARCH 9, 2021

Whether you’re running a corporate startup marketing campaign or moving your local business into the digital age , you can’t afford to waste time and money on weak leads. Before we dive deep into the metrics and methods you’ll use, let’s establish a baseline definition of lead scoring. Metrics for Scoring Your Leads.

Scale 117

Scale Underperforming Technical Team Metrics B2B 117

Sales Hacker

NOVEMBER 5, 2018

No wonder you never want to eat out again… The Sales Development outsourcing industry is broken for that exact reason. Your cost of trying to build Sales Development in house is therefore $90,000 at a minimum. RELATED: B2B Sales Outsourcing Is Dicey. You’re also getting food poisoning. Here’s How to Do It Right.

Outsourcing Services 89

Outsourcing Services Outsourced Development Sales Outsourcing Underperforming Technical Team 89

Sales Hacker

APRIL 10, 2023

Too often, I see sales teams thinking of their “ sales process ” as a set of stages in their pipeline and maybe a bunch of fields to complete at each stage. We were weak on some key functionality areas where the winning vendor was strong. Bad news from left field There was a change in company direction. It happens.

Technical Review 110

Technical Review Development Team Review Underperforming Technical Team Systems Review 110

Intercom, Inc.

JANUARY 20, 2022

We surveyed and interviewed key people in our teams to understand how they worked and how they saw Intercom’s internal operations. Honest feedback can be hard to take, but it’s essential to develop the type of culture that encourages people to constructively criticize processes, leadership styles, or approaches. Paul: Yeah.

Underperforming Technical Team 250

Underperforming Technical Team Headcount Sales Hiring Scale 250

Sales Hacker

SEPTEMBER 24, 2022

In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal. There’s sales pipeline , a 7-stage journey describing what your sales team must do to convert a lead to a customer. For your team, the goal is to share more information about your products without appearing overly promotional.

Sales Funnel 131

Sales Funnel Outsourcing Services Underperforming Technical Team Social Media 131

Chargify

JULY 30, 2019

We’ll cover the three most important metrics for judging your subscription model’s success: Free to paid conversion rate . Key Subscription Metric #1: Free to paid conversion rate. Imagine you are selling B2B software and you are leading a sales meeting with a CEO of a Fortune 500 company. Pricing page conversion rate.

Payment Features 64

Payment Features Subscription Metrics Scale 64

Chart Mogul

OCTOBER 3, 2019

This is where the value of subscription metrics comes to the fore — and specifically the customer acquisition cost (CAC) and the customer lifetime value (LTV). Every team has their own slightly different way of calculating the cost of customer acquisition. Note: This article covers CAC in detail. How to calculate CAC.

Acquisition 91

Acquisition Underperforming Technical Team Startup Customer Lifetime Value 91

Sales Hacker

JULY 21, 2021

But that doesn’t mean they’re all bad. A strategy is how a team plans to reach their overarching goals and all of the steps to get there. A strategy requires you to have a framework to implement and metrics to measure progress. Managers can energize the whole team by helping secure some quick wins. “Hi!

Sales Hiring 132

Sales Hiring Underperforming Technical Team Sales Sales Enablement 132

How To Buy Saas

FEBRUARY 25, 2025

Effective sales teams are also 81% more likely to be consistent CRM users , underscoring how vital these systems are for success. By the end of this guide, youll have a clear understanding of each platforms strengths, weaknesses, and ideal use cases. Startups, SMBs, and mid-market; teams wanting all-in-one marketing + sales.

Scale 52

Scale Underperforming Technical Team Technical Review Software Review 52

ChurnZero

JULY 22, 2022

Does your Customer Success team have a shallow view of onboarding? Q: What should you do if the team you’re onboarding wasn’t part of the buying decision and isn’t thrilled to be learning a new tool? I have the internal handoff from pre-sales to post-sales customer teams. I have two handoffs.

Scale 98

Scale Onboarding Scaling Underperforming Technical Team 98

User Pilot

MARCH 30, 2025

However, there are good and bad ways to approach this tactic. One standout example of a B2B SaaS company excelling at social media is Gong. For B2B apps, LinkedIn influencers and YouTube thought leaders might work best. To ensure long-term growth, you need to track key metrics that reveal whats working and whats not.

Mobile 62

Mobile Acquisition Software Review Social Media 62

SaaSOptics

FEBRUARY 13, 2022

One challenge is how software providers manage their order to cash process and capture, share, and use financial metrics internally. When transitioning to a SaaS model or developing a SaaS business, many companies utilize spreadsheets, disconnected systems, and other manual processes to manage their recurring revenue business.

Payment Features 105

Payment Features Outsourced Development SaaS Software Review 105

SaaStr

DECEMBER 31, 2019

She founded Box’s growth team as well as the product operations team. And before box she ran product and engineering teams building large scale financial platforms for Accenture clients. Ciara : Craig’s designed and led teams at enterprise and consumer companies including Salesforce, eBay, and Google.

Enterprise 150

Enterprise Underperforming Technical Team Scale B2B 150

OpenView Labs

FEBRUARY 5, 2021

For the longest time, B2B SaaS companies have failed to put much thought into their mobile experience because: People don’t work on mobile. The bulk of mobile traffic comes from developing nations (read: low budget). To avoid overloading your sales team, offer 1:1 demos only to those who meet a certain lead score. Not exactly.

Mobile 69

Mobile B2B Scale SaaS 69

Baremetrics

NOVEMBER 9, 2021

Whether you’re an early-stage founder or you’ve built up an established B2B SaaS business, it's crucial to understand how valuations work and how you can prepare for an exit when the time is right for you. Develop a Full Marketing Strategy 2. But when valuing a business, it’s important not to get too hung up on any single metric.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105