Kalungi

APRIL 7, 2023

Are you curious about the world of B2B SaaS metrics? We know that numbers can strike fear into the hearts of many, but metrics are pretty important when it comes to measuring campaign success and becoming a better, data-driven marketer.

B2B 40

B2B Metrics SaaS Data 40

Subscription Flow

FEBRUARY 27, 2024

However, handling multiple subscription plans and the dealing with the complexities of B2B enterprise SaaS billing, variable customer lifecycles, and subscription management can be extremely difficult. Book a demo with SubscriptionFlow now to take advantage of its B2B enterprise SaaS billing management capabilities!

SaaS Payments 105

SaaS Payments Payment Services Payments Payment Solutions 105

SaaStr

JUNE 8, 2022

When you work in B2B marketing, you don’t often get a great reason to show off your work to your friends and family. B2B marketing has a reputation for being more performance-oriented than brand-oriented. Check it out: This campaign proves that we B2B marketers can be just as creative as anyone when it comes to advertising.

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B2B Branding Marketing B2C 252

Kellblog

JULY 29, 2021

The purpose of this post is to embed the video recording of my recent appearance on Monday Night Metrics with Ray Rike of RevOps^2 and Ben Murray , also known by the sobriquet, The SaaS CFO. Here’s the video: Thanks to Ray and Ben for having me!

Benchmarks 122

Benchmarks B2B Metrics SaaS 122

Andreessen Horowitz

MARCH 22, 2024

That said, we’ve outlined how we’re thinking about pricing and packaging in a part of the market that’s debating how to monetize their new genAI feature— B2B SaaS and prosumer companies —and how we’re seeing other companies approach the same question so you can better understand where your strategy fits in today.

Generative AI 115

Generative AI AI B2B Pricing 115

User Pilot

SEPTEMBER 7, 2023

Interested in building a B2B customer journey map? In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 105

B2B SaaS User Experience Retention 105

Blulogix

MARCH 20, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Understanding the Renewal Process in B2B Subscriptions In the competitive landscape of B2B subscriptions, the renewal process is a critical moment of truth.

Payment Features 52

Payment Features B2B Subscription Customer Lifetime Value 52

SaaStr

JUNE 11, 2020

In B2C and high-churn environments, it’s indeed a critical metric. But in SaaS, in the earlier days, we inherited a lot of our lingo and metrics from B2C web services. They were earlier to mass-scale recurring revenue services on the web than B2B was. So we used their core metrics like “Churn” and “Lifetime value”.

Metrics 200

Metrics Customer Lifetime Value B2C B2B 200

SaaStr

APRIL 16, 2024

B2B virality” is usually slow. So when you are out of ideas to grow, move your primary focus to growing your CSAT (customer satisfaction) and NPS (Net Promoter Score) metrics up substantially. Third, focus on metrics besides revenue that matter, and that you can grow right now. Even if other metrics seem OK.

Startup 253

Startup B2B Metrics Product Marketing 253

User Pilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. What is a B2B marketing funnel? It helps you visualize the customer journey.

B2B 105

B2B Development Team Review Software Review Marketing 105

Kellblog

NOVEMBER 17, 2022

Working in my capacity at as an EIR at Balderton Capital , I have recently written a new publication, The Balderton Founder’s Guide to B2B Sales , with the able support of Balderton Principal Michael Lavner and the entire Balderton Capital team. Planning: planning and the role of key metrics and benchmarks.

B2B 124

B2B Sales Benchmarks Startup 124

Blulogix

APRIL 11, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Conquering Channel Business Management In the dynamic landscape of B2B subscription models, channel business management emerges as a pivotal strategy for expanding market reach and enhancing product distribution.

B2B 52

B2B Subscription Payment Features Scale 52

SaaSOptics

MARCH 16, 2022

2022 B2B SaaS Trends [Webinar Recap]. There isn’t much that stays the same in the world of B2B SaaS. In this webinar recap, you’ll see the most significant trends in SaaS pricing, subscription management, metrics/analytics, and what they could mean for your business in 2022. Trends in Metrics and Analytics .

Trends 98

Trends B2B Scale Payment Features 98

Blulogix

MARCH 15, 2024

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Achieving End-to-End Automation In the competitive arena of B2B subscription s , the quest for operational excellence is unending.

Payment Features 59

Payment Features Payment Services Subscription Payments 59

Neil Patel

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 144

B2B Strategy B2C Content Marketing 144

Totango

AUGUST 9, 2022

B2B customer segmentation gives you the power to customize your service and even personalize it for individual clients. This article will give you six best practices for optimizing your B2B customer segmentation. What Is B2B Customer Segmentation? Why Should You Use B2B Customer Segmentation?

B2B 99

B2B Social Media Market Research Customer Success 99

SaaS Metrics

JUNE 18, 2023

Read more The post B2B and B2C SaaS Marketing Techniques first appeared on SaaS Metrics. These apps are cloud-based and used in almost every sector in modern economies today. Even if someone has never heard of the acronym SaaS, they will probably be.

B2C 52

B2C B2B Marketing SaaS 52

Neil Patel

MARCH 27, 2023

That’s what my team discovered by analyzing some of the top-performing B2B product pages out there. The best B2B product pages keep users engaged on the product and should boost customer confidence and customer loyalty in your brand. What’s so important about product pages? Product pages drive direct sales.

B2B 102

B2B Azure Software Review User Experience 102

Blulogix

DECEMBER 14, 2023

Demystifying UBP: Models and Metrics – A Deep Dive into Your Pricing Playground By BluLogix Team Welcome, B2B pioneers, to the playground of UBP models and metrics!  Don’t get lost in a sea of metrics! Fear not, intrepid explorers! Subscription Billing 1.  Striking this balance is key.

Pricing 52

Pricing Metrics Subscription Payment Features 52

User Pilot

JULY 13, 2023

In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Within the B2B company space, the industry average conversion rate ranges from 14% to 25%.

Metrics 98

Metrics Customer Lifetime Value Benchmarks Churn 98

Kellblog

MAY 5, 2021

The other day I read a book on account-based marketing (ABM), entitled ABM is B2B , and I must say I disliked it. My Thoughts on the Book: ABM is B2B. Let me get this off my chest: ABM is not B2B. B2B means business-to-business [3]. Just as ABM is one type of B2B marketing. We call it the B2B Maturity Curve.

B2B 142

B2B Marketing Software Review Underperforming Technical Team 142

Software Platform Consulting

MAY 28, 2019

This is the third in my series on SaaS Metrics for Enterprise-Driven B2B Networks. But it turns out, this is a really important issue for Enterprise-Driven B2B Networks. aligning incentives of all of those groups based on the same metrics. Source: [link]. I spend very little time on issues of compensation on this blog.

SaaS Payments 56

SaaS Payments Enterprise B2B Metrics 56

Software Platform Consulting

MAY 22, 2019

A couple of posts ago , I started a series on SaaS metrics unique to enterprise-driven B2B Networks. The key point is that for enterprise-driven B2B networks, both CAC and LTV need to be modified to take into account the ecosystem an enterprise brings to the other side of the platform. Modified LTV/CAC. Supplier CAC.

B2B 53

B2B Enterprise Metrics SaaS 53

Baremetrics

MARCH 30, 2021

Baremetrics provides you with valuable insights that power your business, such as retention rate , recurring revenue , churn rate, and other metrics. 1 Different B2B Payment Processing Tools 1. Merchant accounts: B2B clients can pay money for subscriptions/services into these accounts. Table of Contents. QuickBooks 3.

Payment Services 80

Payment Services SaaS Payments Merchant Services Payments 80

Blulogix

DECEMBER 7, 2023

B2B Subscriptions in 2024: Embracing a Paradigm Shift with Usage-Based Pricing By BluLogix Team As the clock ticks towards 2024, a seismic shift is brewing in the B2B subscription landscape: the rise of usage-based pricing (UBP). Buckle up, B2B leaders. No more churn anxieties, no more guesswork. Embrace the challenge.

B2B 52

B2B Subscription Payment Features Pricing 52

Inturact

AUGUST 18, 2023

For B2B SaaS platforms, ensuring that new users transition smoothly can significantly impact user retention and product success. By understanding and monitoring the right metrics, product owners and managers can gain insights into the user experience and refine their onboarding processes.

Metrics 52

Metrics Onboarding User Experience B2B 52

Chart Mogul

MAY 3, 2023

Retention is arguably the most critical metric in SaaS regardless of a company’s stage. We sit down with Daniel Bakh, CEO & Co-founder at Fullview, Parker Moore, Head of Customer Success at Vitally, and Enzo Avigo, CEO & Co-founder at June to discuss recent trends in this key metric.

Retention 52

Retention Trends B2B SaaS 52

User Pilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. However, customer insights can help your teams understand all aspects of your B2B partners. What are B2B customer insights?

B2B 98

B2B Underperforming Technical Team B2C Scale 98

SaaS Metrics

JUNE 20, 2022

If you’re looking to sell B2B SaaS, you know that it’s not as easy as slapping a “For Sale” sign up on your website and waiting for the offers to roll in. The post 5 Tips on Selling B2B SaaS first appeared on SaaS Metrics. The post 5 Tips on Selling B2B SaaS first appeared on SaaS Metrics.

B2B 52

B2B SaaS B2C Metrics 52

Software Platform Consulting

MAY 6, 2019

There are many great articles about SaaS metrics on the web (e.g., There are also great resources for metrics specific to marketplaces (see here ). SaaS Metrics Unique to Enterprise-Driven B2B Networks. The following series of posts will cover metrics unique to these enterprise-driven networks.

Payments 60

Payments Enterprise SaaS Payments Metrics 60

SaaStr

DECEMBER 27, 2023

5 Metrics Every SaaS Company Should Care About with Salesforce Ventures A hands-on, practical session on the top SaaS metrics #2. For B2B Generative AI Apps, is Less More? GGV Capital: Scaling The Top SMB SaaS Companies A deep dive on SMB metrics, a really good one. #10. A few great ones to catch up on: #1. Harness.io

Scale 231

Scale SMB Generative AI AI 231

SaaStr

JANUARY 26, 2024

One metric I wanted to highlight. A related post here: Dear SaaStr: What’s a Good Benchmark for B2B Sales Cycles? So Vendr has their latest SaaS Buyer Report out here. There’s plenty of good data in there and it’s worth a read. And look, average sales cycles are almost meaningless. Bigger deals take longer.

SaaS 265

SaaS Benchmarks B2B Metrics 265

Totango

SEPTEMBER 20, 2022

Customer Enablement Essentials: What B2B and SaaS Brands Need to Know. This helps deliver more satisfying customer experiences , promoting customer renewals and referrals, which are critical to B2B SaaS businesses. Monitoring customer satisfaction metrics and intervening when low satisfaction levels are detected.

B2B 82

B2B Scale SaaS Sales Enablement 82

SaaS Metrics

NOVEMBER 17, 2022

The post How B2B SaaS can Benefit from SEO first appeared on SaaS Metrics. For a better understanding, here are some popular examples of technology that you may use every day: email services, cloud storage, and online communication platforms.

B2B 52

B2B SaaS Cloud Communication 52

Kalungi

JANUARY 12, 2023

Metrics are a vital part of B2B SaaS ABM ( account-based marketing ) campaigns; they're essential for knowing what’s working, what’s not, and what needs to be improved, expanded, or scrapped.

Metrics 52

Metrics B2B SaaS Marketing 52

SaaStr

JULY 27, 2019

This is simple to measure and the most traditional metric for marketing in SaaS. But this is way too complex and downstream a metric for SMB sales and higher volumes of qualified leads. This really only works as the #1 core metric for marketing IMHO and experience if you are only doing $50k-$100k+ deals or bigger, roughly.

B2B 163

B2B Marketing Sales Social Media 163