SaaStr

JUNE 19, 2025

Their unwavering commitment to our community speaks volumes about their dedication to supporting SaaS growth and innovation. What Pylon Does : Pylon is the modern support platform built specifically for B2B companies. Pylon – Welcome Back for Round Two! SaaStrAnnual2026 #SaaStrAI #SaaS #Sponsors #DuploCloud #Pylon

Cloud 239

Cloud AI B2B Government 239

SaaStr

MAY 23, 2025

Pricing Innovation: RevenueCat moved from flat fees ($120-$499/month) to a percentage of revenue model, making their tools accessible to smaller developers while scaling with larger ones. For B2B and B2D founders: Study RevenueCat’s playbook. Not bad for a “simple API” that started as a side project.

Payments 280

Payments Payment Solutions Underperforming Technical Team Payment Methods 280

SaaStr

JUNE 16, 2025

It’s not just part of the innovation budget anymore. AI Budgets Are Exploding—And Moving to Core IT Spend The Hard Data : Enterprise AI spend is growing 75% year-over-year, with innovation budget allocation dropping from 25% to just 7% of total AI spend. The B2B Implication : AI procurement has matured to enterprise software standards.

AI 211

AI Enterprise Benchmarks Innovation 211

SaaStr

JUNE 25, 2025

But saying yes to everything requires a systematic approach to innovation and go-to-market execution. This bottom-up innovation model ensures product ideas come from technical feasibility rather than market research alone. Innovation Process : Systematic hackathon-to-product pipelines can drive meaningful innovation 3.

Cybersecurity 255

Cybersecurity AI Scale CTO Hire 255

SaaStr

MAY 20, 2025

Strong Market Education Both invest heavily in educating their markets: HubSpot created the inbound marketing movement through blogs, certifications, and events Monday.com uses its platform to showcase innovative work management approaches This education creates category leadership and drives organic adoption. To Focus on Tech Or Not?

SMB 273

SMB Scale Education AI 273

SaaStr

JUNE 25, 2025

revenue multiple proves strong B2B companies with real growth (and it’s strong) can still command premium exits. Most SaaS companies struggle with growth deceleration—Melio maintained momentum through revenue model innovation. It’s not just Wiz and Scale. to dominate US SMB payments. The opportunity was enormous.

Payments 221

Payments Payment Methods SaaS Payments Payment Solutions 221

SaaStr

DECEMBER 10, 2024

Selling to developers and technical audiences requires a different approach than traditional B2B SaaS sales. While your early adopters and innovators are amazing. The days of pure top-down enterprise sales are over when it comes to technical products. Beware of the left of the chasm on the chart above.

Engineering 284

Engineering Development CTO Leadership 284

SaaStr

JUNE 20, 2025

The Great Spending Showdown: AI vs SaaS in 2025/2026 — What Every B2B Leader Needs to Know We’re witnessing the most dramatic shift in enterprise tech spending since the cloud migration began 15 years ago. Historical precedent : Companies that survived the cloud transition were those that disrupted themselves first.

AI Search 289

AI Search Artificial Intelligence AI CTO Hire 289

SaaStr

FEBRUARY 24, 2025

But ordinary B2B VC deals are down. Overall deal count in B2B VC (and VC overall) is down again in January: Down -8% from December Down -64% (!) AI is leading to an explosion in innovation and some of the fastest growth weve ever seen in B2B. Bread-and-butter B2B companies, assume funding is harder even than last year.

B2B 233

B2B Venture Capital AI Innovation 233

SaaStr

NOVEMBER 12, 2024

But my view has been that while AI spend is a way of innovation like we haven’t seen since mobile exploded, at the same time, there is only so much budget in the end. I see it happening a bit myself in classic B2B. And you can see it in AI Mania. Where 100x, 200x, even 300x ARR deals are the norm for the hottest deals.

Startup 293

Startup Cloud AI Mobile 293

Tom Tunguz

JANUARY 22, 2023

The current wave of layoffs, a difficult component of the innovation boom/bust cycle, differs from the previous years’ dynamics. B2B companies have reduced headcount to a greater extent than at any time since 2020. In the last three years, B2C startups’ ratio of layoffs have dwarfed B2B layoffs. in 2021, & 6.9x

B2C 321

B2C B2B Headcount Innovation 321

SaaStr

JANUARY 3, 2025

One of the hottest topics in AI for B2B is around outcome-based pricing. Most of us should innovate on product, not on pricing. I worry its the cart driving the horse. What do I mean? But at the end of the day, 99% of us have to use proven, organic price points. Thats the least friction and easiest way to close the deal.

Pricing 274

Pricing AI Innovation B2B 274

SaaStr

MARCH 6, 2023

B2B founders and sales agents feel pressured to keep up with the rapidly evolving market. SaaS companies must implement flexible and innovative sales strategies that can weather the future. The state of B2B sales in 2023 Before creating a dynamic strategy, it is essential to understand the current state of B2B sales.

Innovation 246

Innovation Sales Hiring B2B Strategy 246

SaaStr

APRIL 14, 2025

It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! With 200+ top AI demos and sessions from leaders like Perplexity, Google Cloud, GitHub, Rubrik and more, youll get the most comprehensive look at how AI is reshaping B2B. The SaaStr.AI

VP of Engineering 201

VP of Engineering CTO Coach VPCs (Virtual Private Cloud) Scale 201

SaaStr

JUNE 6, 2025

The SF Bay Area is still the epicenter of B2B and tech. Unmatched Density of B2B Talent The Bay Area has the highest concentration of SaaS founders, executives, and veterans who’ve scaled companies to $100M+ ARR, IPOs, and beyond. It’s Still the Hub for B2B and SaaS. Dear SaaStr: Should I Move My Start-Up to SF Bay Area?

Sales Recruiting 224

Sales Recruiting Scale Sales Hiring B2B 224

SaaStr

JANUARY 20, 2025

At SaaStr Annual , Jamie Del Porto, Head of Account Management, shared a deep dive on how embedded finance really works for B2B companies (and beyond): The TL;DR on Embedded Finance in 2025 Embedded finance isn’t just payments anymore – it’s a massive revenue opportunity that’s transforming how SaaS companies monetize SaaS platforms (..)

Payments 246

Payments Finance Payment Services SaaS Payments 246

SaaStr

JULY 7, 2025

SaaS / B2B Public Stock Performance 1H’25: Top Winners & Losers 📊 Market Summary: SaaS Sector in 1H’25 The SaaS sector experienced a dramatic bifurcation in the first half of 2025, with clear winners and losers emerging based on AI differentiation, security positioning, and vertical specialization.

AI 211

AI Cybersecurity Artificial Intelligence SaaS 211

SaaStr

FEBRUARY 7, 2025

In 2022, you could blame the markets In 2023, you could blame "macro" impacts In 2024, you could still claim we were in a "downturn" In 2025 — you've run out of excuses — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) February 4, 2025 The downturn is over in SaaS and B2B. Venture Capital is Back.

Software Review 230

Software Review AI Search Venture Capital AI 230

SaaStr

FEBRUARY 21, 2025

Other major SaaS events include: SaaStock (Europe-focused) Gartner Tech Growth & Innovation Conference Dreamforce (Salesforces massive event) Would you like recommendations based on your specific SaaS goals? Offers workshops, networking, and investor matchmaking for startups and enterprises.

Software 243

Software Scale Venture Capital SaaS 243

SaaStr

JUNE 6, 2025

Here’s what you can expect: The SaaStr AI Summit Comes to London : Dive into the intersection of AI and SaaS with sessions from the leaders actually building the future of B2B. World-Class Speakers : Learn from the CEOs, CROs, and product visionaries behind the fastest-growing SaaS and AI companies.

AI 240

AI Scale Innovation B2B 240

Tom Tunguz

JUNE 8, 2025

Where venture capital flows, innovation follows. B2B companies have increased their share from roughly 80 to 90% over the last five years, which is a parallel to the broader venture industry. The significant growth isn’t in speculative tech, but in essential tools for manufacturing, security, and B2B.

Investment 200

Investment Venture Capital Cybersecurity AI 200

SaaStr

MAY 10, 2025

Its the ultimate showcase of how AI is transforming B2B. Explore demos booths from 150+ sponsors and partners showcasing the latest AI, B2B and SaaS tools and solutions! Meet Your B2B Heroes! Watch live demos and see cutting-edge AI applications in B2B. We’ll even do a deep dive on how SaaStr’s own AI works!

AI 224

AI B2B Startup Interviewing 224

SaaStr

JUNE 28, 2025

The B2B IPO Pipeline: The Big Guns Are Loading The really exciting news? The B2B SaaS companies everyone has been waiting for are finally filing and preparing to go public: Already Filed (2025 IPOs Highly Likely) Figma – Cloud-based design platform, confidentially filed April 2025. . $21 HubSpot, Box, Shopify).

Payments 182

Payments SaaS Payments Payment Services AI 182

SaaStr

JULY 7, 2025

Unlock Continuous Access to the World’s Highest-Value B2B Decision Makers Forget A-tier prospects. At SaaStr, we deliver S-tier leads—the elite decision makers who control enterprise budgets and drive industry innovation. Stop settling for generic B2B marketing. ROI, $47 cost per qualified lead (vs.

Scale 211

Scale Outsourced Development Leadership AI 211

SaaStr

DECEMBER 25, 2023

The deep dive here: And G2’s summary here: In a deeply insightful G2 Reach panel, SaaStr CEO Jason Lemkin moderated an engaging discussion on the current B2B SaaS investing landscape and what we can expect in the years ahead. Deals aren’t any better or easier to get done, but some optimism is back.

B2B 282

B2B Investment Venture Capital SaaS 282

SaaStr

MAY 19, 2025

Is your B2B startup now part of the past … because it was founded before 2023? In B2B and SaaS, being considered legacy after just 3-4 years seems absurd. We’re seeing a classic diffusion of innovation curve: the AI-native startups of 2023 were the innovators. No one’s coming to save you. We are early.

AI Search 182

AI Search AI ChatGPT Innovation 182

SaaStr

FEBRUARY 25, 2025

The event is strategically designed to facilitate 1000s of meaningful connections through 1000+ on-site “Who Do You Want To Meet” dedicated 1-on-1s for B2B founders and execs (no service providers, sorry!) VIP Networking app for B2B founders and execs attending (no service providers, sorry!)

Sales Recruiting 190

Sales Recruiting Scale CTO Hire Sales Hiring 190

SaaStr

MAY 21, 2025

So there’s the 10x ARR club … hard enough today in B2B and SaaS for public companies. By far the most highly valued B2B software company. It’s already #1 in B2B and SaaS today. And then there is Palantir. 78x ARR as we write this! It’s just a powerhouse right now: $3.5 24% GAAP profit margins!

Artificial Intelligence 157

Artificial Intelligence Government AI Benchmarks 157

SaaStr

JUNE 7, 2025

The shift from “innovation budget” to “operational budget” means AI tools must compete directly with established software investments—and many aren’t winning those comparisons yet. ROI scrutiny is intensifying. CFOs who initially approved AI experiments are now demanding concrete business outcomes.

AI 281

AI Payment Services Payments Scale 281

SaaStr

FEBRUARY 27, 2025

We believe that true innovation depends on hearing from, meeting with, and listening to people with a variety of perspectives and diverse backgrounds. Be actively employed at a post-revenue B2B / AI / SaaS operating company. We provide priority to less-represented women. No agencies or service providers, sorry.

Venture Capital 227

Venture Capital Travel Cloud AI 227

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Mapping 9-box to the buyer’s journey and team roles.

Enterprise 291

Enterprise B2B Scale SMB 291

Incredo

MARCH 12, 2019

At the core of any well-organized marketing team lies the mission of creating innovative and effective marketing and sales systems for customers leading to predictable and scalable growth.

Marketing 250

Marketing B2B SaaS Innovation 250

SaaStr

FEBRUARY 20, 2025

So recently we’ve done deep dives on the SaaStr pod with several of the top leading SaaS founders — and of course, asked their perspective on just where we are with AI in B2B SaaS today. He notes HubSpot like other leaders has the massive amount of customer data that makes much of B2B AI really work. A few learnings: #1.

AI 201

AI Construction SaaS B2B 201

SaaStr

SEPTEMBER 14, 2020

B2B txns moving online ??APIs APIs driving innovation ??Automation This will usher in unlimited potential for new innovation and growth in SaaS and Cloud. # Hardware is turning soft, and software is empowering innovation. B2B transactions move online. . The API universe will drive innovation across all industries

Technical Review 350

Technical Review Cloud Software Review Technology 350

SaaStr

JUNE 16, 2020

SaaStr Enterprise will take everything we’ve learned from our first two digital events into a one-day event that is structured to provide high-impact and measurable value by connecting top CEOs of B2B companies from $20M – $2B in ARR with the top CIOs, CDOs, CTOs, and CXOs driving innovation in the Cloud. Apply to Attend.

Enterprise 182

Enterprise B2B Venture Capital Cloud 182

SaaStr

MAY 9, 2025

While competitors innovated, our vendor’s product remained frozen in time. The SaaS Resurrection Playbook What can B2B companies learn from this dramatic turnaround? The Relationship Was on Life Support Five years ago, we adopted a social media platform that promised to automate a piece of our production. It was fine.

Social Media 172

Social Media Outsourced Development Interviewing Retention 172